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To understand the current situation of retail employee's organizational identity,their evaluation on organizational culture and the relationship between them,we analyzed the data on SPSS13.0,using one-way ANOVA and Pearson Correlation. Conclusions of this study are as follows:First of all,through the Pearson Correlation analysis, we found the correlation between organizational culture and organizational identity is very remarkable except for adaptability and mission aspects of organizational culture with flectional ascription of organizational identity,which showed no significant negative correlation.Retail enterprises organizational culture influents employee's organizational identity.

本研究结论如下:第一,有关组织文化与员工组织认同相关关系的研究结果显示:除了组织文化的适应性和使命感维度与组织认同的情感归属维度呈不显著的负相关外,其他组织文化和组织认同的各个维度之间都呈显著(P<0.05)或非常显著(P<0.01)的正相关;回归分析结果显著零售企业组织文化的对其员工组织认同的四个方面都有非常显著的正向影响,即零售企业组织文化会影响员工对企业的认同感。

At present,domestic retail enterprises,especially medium and small-sized enterprises will face some chances and challenges from WTO,the inburst of foreign retailer and the expanding of domestic large chain retailer.

传统的中小型零售企业,面对国外零售业巨头的涌入和国内的大型零售连锁企业的扩张,要想在激烈的市场竞争中求得生存与发展,就必须改变落后的经营管理模式,大力发展现代化物流。

Probing into brand inchoation、continuation and innovation in retail trade becomes importance writings which are best full of challenge and determination in the retail theory po...

本文从营销渠道系统变革中审视中国零售企业地位的改变,分析了中国零售企业向自有品牌战略转移的动因和可行性,提出了可采取的营销策略。

We have also analyzed there connotation and characteristic. At this part we have introduce the function of the CRM software,and we have modified the module which disagree with the retial enterprise.

本文还用了一定的篇幅介绍了客户关系管理系统的功能,同时修正了其中不适合零售企业的模块,提出了零售企业的CRM系统解决方案图。

At here we give out the solution of the CRM system in retial enterprise. By this,we can impress the evolution ,the problem and the solution of CRM in our retail enterprise.At the rearward,we have investigate two representatives.From this,we have affirmed the effects which the CRM were put into the thesis.

在本文的后半部分用较大的篇幅对两个典型的案例进行了研究,指出不同的零售企业在实施客户关系管理的步骤与侧重点的差异,同时对零售企业应用客户关系管理的理论来运作企业所取得的效果予以了充分肯定。

In recent year, as the transnational retail corporations finished occupying the east city,they begin to enter into the west, especially Chongqing as a west city and have important influence in Yangtze river, which has huge market potential, and it makes the transnational retail giants come to scrabbled for Chongqing retail market.

近年来,随着跨国零售商完成东部城市布点后又开始大举西进,重庆作为中国西部、长江上游具有重要影响力的城市,市场潜力巨大,外资零售巨头纷纷跻身于重庆零售市场的比拼。

After China enters WTO, foreign capital will go into retail market on a larger scale, which will bring development opportunity for retail industry and severe challenge. According to such problems as excessive competition, distribution, concentration, location and orientation, uncomplete new industry pattern, shortage of effective scale, lower business management and so on. The retail enterprises must raise enterprises' international competence by using system innovation, management innovation, administratio...

中国加入WTO后,外资将以更大的规模进军零售业,这在给我国零售企业带来发展机遇的同时必将带来严峻挑战,针对存在的过度竞争、布点集中、定位趋同、新型业态不成熟、缺乏有效规模、经营管理水平低等问题,零售企业必须通过制度创新、经营创新、管理创新和技术创新提高企业的国际竞争力。

That is how to well develop the terminal retail channel with the undersaturation state of the consummer market .

通过对我国家电渠道的现状,发展环境的分析,总结得出家电行业终端零售市场的发展方向:家电专业连锁,并对变革后的家电零售渠道的发展提出了见解。

Therefore, it is of great urgence for retail enterprises to make good use of the opportunity that made by electronic business and information technology and to make out appropriate strategy so that the core competitive capacity can be immediately improved to meet the challenge from foreign competitors ,which serves as an exceedingly practical subject for research.

因此对于我国零售企业来说,怎样利用电子商务、信息技术所提供的机遇,制定适当的网络营销策略,通过恰当的方法提升零售企业的竞争力,迎接国外竞争的全面挑战,是一个非常现实的研究课题。

Sales To achieve agreed monthly sales and average transaction value targets for area of responsibility To communicate sales targets and achievement against targets to the sales team on a daily basis To be proactive in identifying selling opportunities and putting in place initiatives that will help achieve and exceed the sales targets Product Knowledge To be able to provide the customer with product information that will enable them to make an informed decision about the item they wish to purchase To be able to communicate confidently the unique selling points and the features and benefits of the product To actively use this product knowledge to provide mix and match ideas for the customer and to up-sell to maximize the sales value Team Leadership To demonstrate and reinforce the Lane Crawford Vision And Values at all times and provide the necessary leadership to gain commitment from retail sales team To identify and execute ways to increase employee's loyalty, satisfaction and pride with the Lane Crawford experience To provide on job training to new hires to ensure they meet the required standards in all aspects of their job within the 3 month probation period To provide on job coaching to ensure that sales associates are able to consistently deliver and exceed the Lane Crawford service standards To train sales associates in product knowledge and mix and match To monitor and review performance of team with the DSM, identifying individuals who are ready for promotion or require performance improvement plans Manage performance of team on a daily basis and take appropriate action with those who fall below standard (in consultation with DSM/HR Department) Housekeeping To ensure daily housekeeping standards are maintained at all times through effective staff scheduling To maintain visual merchandise presentation in line with VM Standards Manual To prevent stock and pilferage by being alert and informing manager/security of potential issues To ensure cashiering function is performed to a high degree of accuracy To ensure stock is continually replenished to ensure a full range of items are available for the customer

顾客服务提供一致、友善和尽责的服务,确保连卡佛的服务标准在任何时间均得到贯彻执行在整个服务过程中积极主动,并提供独特服务,抓住每次机会,为顾客提供超越预期的购物体验向顾客和员工展现了解最新潮流与时尚的热切希望,并积极交流确保每次销售都有售后服务活动跟进,如预定、礼品包装、发送和投递、看管服务确保在零售区域随时有足够的人手提供预期标准的服务,随时提升日常业务水平收集顾客反馈信息并与经理/其他合适人员分享高效并有礼貌地处理和解决顾客投诉,令顾客满意销售达到责任区域内既定的月度销售额和平均交易值目标就销售目标和完成情况和销售团队进行日常沟通积极发现机会并主动创造,帮助达到和超越销售目标产品知识为顾客提供产品信息,使他们在充分了结的基础上对欲购商品做出购买决定能自信地表述产品的独特卖点、特征和优点积极利用产品知识,为顾客提供搭配意见,提升销售业绩,使销售额最大化团队领导随时展示并强调连卡佛理念和价值,展现必要的领导能力,以赢得零售团队的信任发现和执行能提高员工忠诚度、满意度和连卡佛体验自豪感的方法对新进员工的培训进行监督,确保其在3个月的试用期内在各方面均达到工作要求提供工作指导,确保销售助理能一贯执行并超越连卡佛服务标准对销售协理进行产品知识和搭配的培训与DSM一起监督和检查团队的业绩,确定哪些人适合提升,哪些人需要订立业绩改进计划对团队的工作进行日常管理,并对落后员工采取适当的措施内务处理通过有效的员工工作编排,时刻维护日常内务处理标准确保形象商品的展示符合VM标准手册要求保持警惕,就潜在问题通知经理/保安,防止积压和盗窃的发生确保收银职能的精确履行确保货源的持续补充,可随时向顾客提供全系列产品

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