隐喻

He attacked every weak points in my argument./ His criticisms were right on targer./ I'demolished his argument./ I've never won an argument with him.

认知语言学认为一个概念隐喻包含两个部分：一个始源域和一个目标域，隐喻的认知力量就在于将始源域的图式结构映射到目标域之上［6］。

Results indicated that 1 the metaphor could generate better advertisement attitude than the normal type of advertisement only when it was applied to those people with higher advertising involvement; 2 the audience of low-involvement was unsignificantly effected by the type of advertisement; 3 the purchase intention was unsignificantly effected by both the metaphorical advertisement and the normal advertisement.

本研究发现，1在高卷入受众中，隐喻广告效果优于直述广告；2对于低卷入程度的受众广告类型的影响不显著；3隐喻广告和直述广告对购买意向的影响都不显著。

Metaphor is a common phenomenon, the metaphor is a long history of the study, by now seems to be more in the ascendant trend.

隐喻是一种普遍现象，对隐喻研究的历史十分久远，到了如今更似有方兴未艾之势。

The development of psychology has always been chaperoned by the change of psychological metaphor, and at the back of each psychology theory there is a special psychological metaphor which props up the common comprehension of research realm.

心理学的发展始终伴随着心理隐喻的变迁，每一种理论、每一个流派背后都蕴涵着一个独特的心理隐喻，支撑着研究领域的共同理解。

Now we know that metaphor is a cognitive phenomenon, it is the cognitive device by which human being conceptualizes this world.

这个观点的提出使隐喻的研究从此摆脱了以文学和修辞学为本的传统隐喻理论的束缚，正式纳入了认知科学的新领域。

The third chapter enunciates, from the angle of optimal adaptability, the close relationship between metaphor generation and addressor\'s pursuit of optimal adaptation in language choices, and thereby explains "why do people use metaphor so frequently".

第三章从最佳适应的角度，阐明了隐喻生成与发话人追求语言选择的最佳适应之间的密切关联，从而解释了&人们为什么要如此频繁地使用隐喻&。

On this basis,the role of blended space theory in explaining the foregrounding process of metaphors is explicated.

隐喻在词汇语法层的表现是由其认知机制决定的，隐喻话语的意义建构离不开认知理论，而合成空间理论就是这样一种理论，通过该理论我们可以确定语篇的意义。

The paper focuses on the analysis of the issue about how metaphor to be used in product design and the research about the imagoes and characters.

通过对隐喻的理论研究，对隐喻的本质作更加深入的认识，以便将其特征恰当的运用到产品设计过程中。

Many basic words are converted to technical terms through metaphorical way, while nominalized grammatical metaphor makes Scientific English more abstract, precise, objective and informative.

大量的基本范畴词通过隐喻转义成科技英语词汇，而名词化所形成的语法隐喻使科技英语的抽象性、严密性、客观性和信息高密度性得以充分的体现。

Because conceptual metaphor as well as the metonymy possesses the specific cognitive feature of highlighting and hiding some aspects of a concept, the euphemistic expressions organized by metaphor and metonymy play the role of downplaying the negative and unpleasant aspects of the tabooed things.

认知语言学认为概念隐喻和转喻都具有突出一个概念的某个方面而同时掩盖其他方面的作用，所以通过隐喻和转喻形成的委婉语可以掩盖被禁忌概念中反面的，另人不愉快的方面。

As she looked at Warrington's manly face, and dark, melancholy eyes, she had settled in her mind that he must have been the victim of an unhappy attachment.

每逢看到沃林顿那刚毅的脸，那乌黑、忧郁的眼睛，她便会相信，他一定作过不幸的爱情的受害者。

Maybe they'll disappear into a pothole.

也许他们将在壶穴里消失