销售组合

This paper based on Wahaha Company in Chongqing carbonated beverage business, targeted the actual marketing work of sales company in Chongqing,used Porter's five integrated force model, SWOT and marketing mix, and other related marketing and strategic theory, through the company's external and internal environment analysis,has identified the opportunities and threats,advantages and disadvantage compared to competitors the company face with, and put forward the company's marketing strategy,finally worked out the the marketing mix strategy and the corresponding security measures in details.

本文以娃哈哈公司在重庆碳酸饮料业务为对象，针对重庆销售公司营销工作中实际情况，综合运用波特五种力量模型、SWOT分析方法以及营销组合等相关营销及战略理论，通过对公司内外部环境分析，识别出公司面临的机会与威胁以及相对于竞争对手的优势、劣势，提出了公司的市场营销战略，最后制定出详尽的营销组合策略以及相应的保障措施。

This paper based on Wahaha Company in Chongqing carbonated beverage business,targeted the actual marketing work of sales company in Chongqing,used Porter's five integrated force model,SWOT and marketing mix,and other related marketing and strategic theory,through the company's external and internal environment analysis,has identified the opportunities and threats,advantages and disadvantage compared to competitors the company face with,and put forward the company's marketing strategy,finally worked out the the marketing mix strate gy and the corresponding security measures in details.

本文以娃哈哈公司在重庆碳酸饮料业务为对象，针对重庆销售公司营销工作中实际情况，综合运用波特五种力量模型、SWOT分析方法以及营销组合等相关营销及战略理论，通过对公司内外部环境分析，识别出公司面临的机会与威胁以及相对于竞争对手的优势、劣势，提出了公司酒店营销论文范文的市场营销战略，最后制定出详尽的营销组合策略以及相应的保障措施。

What are the pros and cons of trying to use a single brand name in different markets, as opposed to creating unique brand names for various markets 6. the ethnocentric approach and the geocentric approach both suggest standardization of the marketing mix .

尝试在不同的市场使用仅仅一个商标名的利弊，反对在不同的市场创造仅仅一个商标名 6 以种族为中心途径和以地理为中心的途径都提倡销售组合的标准化。

Product mix: It is the set of all products and items that a particular seller offers for sale.

产品组合：指某企业生产销售的全部产品大类和产品项目的组合。

In addition, Professor William Quain has developed a method for analyzing sales-mix profitability that looks at process from the point of view of profit analysis by segment.

此外，教授奎因已制定了一个分析方法销售组合盈利看待进程的角度来看，利润的分析部分。

In Turkey, for example, segment C represents 52% of the whole market, and saloons account for 75% of this, with 170,000 registrations per year (approximately 50% of these are premium cars, and the sales mix is 50% petrol and 50% diesel models).

在土耳其，例如，部分C代表了整个52％的市场份额，并轿车占75％会，每年有17万注册（其中约50％的豪华轿车，销售组合是50％的汽油和50 ％的柴油车型）。

Over the years, we have pursued a strategy of constantly expanding and refocusing our product portfolio.

这些年来，我们不断开拓新产品及更新现有产品销售组合，这种不断求变的策略使我们在营运的各方面都能取得平衡。

Based on aforementioned findings, the author disclosed China have gone through three wave of marketing since the open policy reform in the end of seventies in the last century: the first wave taken place from the end of seventies to the end of eighties of last century, during this period of time, enterprises commonly took a marketing tactics mix of unitary product, high gross-profit pricing, wholesale and information notification; the second wave happened from the end of eighties to the end of nineties in the last century, during the second wave, enterprises often took a marketing tactics mix of serialized products, medium gross profit pricing, regional distribution and advertisement on mass media; the third wave occurred from the end of nineties of last century to now, during the third wave, enterprises usually adopted a marketing tactics mix of segmented products, low gross profit pricing, outlet interception and tangible benefits promotion.

基于上述认识，本书进而揭示出，中国市场自上个世纪70年代末改革开放以来，已经经历了三次营销浪潮：第一次营销浪潮发生在20世纪70年代末至80年代末，期间，企业界普遍采取的是&单一化产品+高毛利政策+批发销售+信息告知&的链接标记营销策略组合。第二次营销浪潮发生在20世纪80年代末至90年代末，期间，企业界普遍采取的是&系列化产品+中毛利政策+区域链接标记分销+大众链接标记广告&的营销策略组合。第三次营销浪潮发生在20世纪90年代末至今，期间，企业界普遍采取的是&细分化产品+低毛利政策+链接标记终端拦截+实惠促销&的营销策略组合。

Based on aforementioned findings, the author disclosed China have gone through three wave of marketing since the open policy reform in the end of seventies in the last century: the fi rst wave taken place from the end of seventies to the end of eighties of last century, during this period of time, enterprises commonly took a marketing tactics mix of unitary product, high gross-profit pricing, wholesale and information notification; the second wave happened from the end of eighties to the end of nineties in the last century, during the second wave, enterprises often took a marketing tactics mix of serialized products, medium gross profit pricing, regional distribution and advertisement on mass media; the third wave occurred from the end of nineties of last century to now, during the third wave, enterprises usually adopted a marketing tactics mix of segmented products, low gross profit pricing, outlet interception and tangible benefits promotion.

基于上述认识，本书进而揭示出，中国市场自上个世纪70年代末改革开放以来，已经经历了三次营销浪潮：第一次营销浪潮发生在20世纪70年代末至80年代末，期间，企业界普遍采取的是&单一化产品+高毛利政策+批发销售+信息告知&的营销策略组合。第二次营销浪潮发生在20世纪80年代末至90年代末，期间，企业界普遍采取的是&系列化产品+中毛利政策+区域分销+大众广告&的营销策略组合。第三次营销浪潮发生在20世纪90年代末至今，期间，企业界普遍采取的是&细分化产品+低毛利政策+终端拦截+实惠促销&的营销策略组合。

Based on aforementioned findings, the author disclosed China have gone through three wave of marketing since the open policy reform in the end of seventies in the last century: the first wave taken place from the end of seventies to the end of eighties of last century, during this period of time, enterprises commonly took a marketing tactics mix of unitary product, high gross-profit pricing, wholesale and information notification; the second wave happened from the end of eighties to the end of nineties in the last century, during the second wave, enterprises often took a marketing tactics mix of serialized products, medium gross profit pricing, regional distribution and advertisement on mass media; the third wave occurred from the end of nineties of last century to now, during the third wave, enterprises usually adopted a marketing tactics mix of segmented products, low gross profit pricing, outlet interception and tangible benefits promotion.

基于上述认识，本书进而揭示出，中国市场自上个世纪70年代末改革开放以来，已经经历了三次营销浪潮：第一次营销浪潮发生在20世纪70年代末至80年代末，期间，企业界普遍采取的是&单一化产品+高毛利政策+批发销售+信息告知&的营销策略组合。第二次营销浪潮发生在20世纪80年代末至90年代末，期间，企业界普遍采取的是&系列化产品+中毛利政策+区域分销+大众广告&的营销策略组合。第三次营销浪潮发生在20世纪90年代末至今，期间，企业界普遍采取的是&细分化产品+低毛利政策+终端拦截+实惠促销&的营销策略组合。

According to the clear water experiment, aeration performance of the new equipment is good with high total oxygen transfer coefficient and oxygen utilization ratio.

曝气设备的动力效率在叶轮转速为120rpm～150rpm时取得最大值，此时氧利用率和充氧能力也具有较高值。

The environmental stability of that world - including its crushing pressures and icy darkness - means that some of its most famous inhabitants have survived for eons as evolutionary throwbacks, their bodies undergoing little change.

稳定的海底环境─包括能把人压扁的压力和冰冷的黑暗─意谓海底某些最知名的栖居生物已以演化返祖的样态活了万世，形体几无变化。