销售毛利

Based on aforementioned findings, the author disclosed China have gone through three wave of marketing since the open policy reform in the end of seventies in the last century: the first wave taken place from the end of seventies to the end of eighties of last century, during this period of time, enterprises commonly took a marketing tactics mix of unitary product, high gross-profit pricing, wholesale and information notification; the second wave happened from the end of eighties to the end of nineties in the last century, during the second wave, enterprises often took a marketing tactics mix of serialized products, medium gross profit pricing, regional distribution and advertisement on mass media; the third wave occurred from the end of nineties of last century to now, during the third wave, enterprises usually adopted a marketing tactics mix of segmented products, low gross profit pricing, outlet interception and tangible benefits promotion.

基于上述认识，本书进而揭示出，中国市场自上个世纪70年代末改革开放以来，已经经历了三次营销浪潮：第一次营销浪潮发生在20世纪70年代末至80年代末，期间，企业界普遍采取的是&单一化产品+高毛利政策+批发销售+信息告知&的链接标记营销策略组合。第二次营销浪潮发生在20世纪80年代末至90年代末，期间，企业界普遍采取的是&系列化产品+中毛利政策+区域链接标记分销+大众链接标记广告&的营销策略组合。第三次营销浪潮发生在20世纪90年代末至今，期间，企业界普遍采取的是&细分化产品+低毛利政策+链接标记终端拦截+实惠促销&的营销策略组合。

Based on aforementioned findings, the author disclosed China have gone through three wave of marketing since the open policy reform in the end of seventies in the last century: the fi rst wave taken place from the end of seventies to the end of eighties of last century, during this period of time, enterprises commonly took a marketing tactics mix of unitary product, high gross-profit pricing, wholesale and information notification; the second wave happened from the end of eighties to the end of nineties in the last century, during the second wave, enterprises often took a marketing tactics mix of serialized products, medium gross profit pricing, regional distribution and advertisement on mass media; the third wave occurred from the end of nineties of last century to now, during the third wave, enterprises usually adopted a marketing tactics mix of segmented products, low gross profit pricing, outlet interception and tangible benefits promotion.

基于上述认识，本书进而揭示出，中国市场自上个世纪70年代末改革开放以来，已经经历了三次营销浪潮：第一次营销浪潮发生在20世纪70年代末至80年代末，期间，企业界普遍采取的是&单一化产品+高毛利政策+批发销售+信息告知&的营销策略组合。第二次营销浪潮发生在20世纪80年代末至90年代末，期间，企业界普遍采取的是&系列化产品+中毛利政策+区域分销+大众广告&的营销策略组合。第三次营销浪潮发生在20世纪90年代末至今，期间，企业界普遍采取的是&细分化产品+低毛利政策+终端拦截+实惠促销&的营销策略组合。

Based on aforementioned findings, the author disclosed China have gone through three wave of marketing since the open policy reform in the end of seventies in the last century: the first wave taken place from the end of seventies to the end of eighties of last century, during this period of time, enterprises commonly took a marketing tactics mix of unitary product, high gross-profit pricing, wholesale and information notification; the second wave happened from the end of eighties to the end of nineties in the last century, during the second wave, enterprises often took a marketing tactics mix of serialized products, medium gross profit pricing, regional distribution and advertisement on mass media; the third wave occurred from the end of nineties of last century to now, during the third wave, enterprises usually adopted a marketing tactics mix of segmented products, low gross profit pricing, outlet interception and tangible benefits promotion.

基于上述认识，本书进而揭示出，中国市场自上个世纪70年代末改革开放以来，已经经历了三次营销浪潮：第一次营销浪潮发生在20世纪70年代末至80年代末，期间，企业界普遍采取的是&单一化产品+高毛利政策+批发销售+信息告知&的营销策略组合。第二次营销浪潮发生在20世纪80年代末至90年代末，期间，企业界普遍采取的是&系列化产品+中毛利政策+区域分销+大众广告&的营销策略组合。第三次营销浪潮发生在20世纪90年代末至今，期间，企业界普遍采取的是&细分化产品+低毛利政策+终端拦截+实惠促销&的营销策略组合。

But we don't care about Battlegrounds.

但我们并不在乎沙场中的显露。

Ah! don't mention it, the butcher's shop is a horror.

啊！不用提了。提到肉，真是糟透了。