视觉形象

The main objective of this research is to understand how each layout element in product visual appearance influences the overall image of the product; moreover, this similarity research is targeted at surveying the packaging of traditional crispy butter cakes sold in Tachia-Ville in Taichung Prefecture, The likeliness in layout elements would probably result in the confusion of visual identity. Through analyzing and comparing the layout elements of each vendor's product packaging, we tried to establish how traditional food vendors use similar elements and layout in packaging to achieve a certain level of likeliness to the leading product in order to create misleading perceptions in consumers' minds. From this research we discovered the main reason for causing confusion between Crispy Butter Cake vendors lies with their use of "red" as the primary coloring.

本研究主要目的，在於了解商品的视觉呈现当中，各构成要素对整体形象的影响程度；并将本相似度个案研究，设定在调查台中县大甲地区市售传统糕饼外包装，各厂商产品之间，因构成内容中各要素相似，而可能造成的视觉形象上的混淆情况，藉由透过各厂商产品构成要素的拆解统计与比对，试图解释传统食品当中，厂商透过各元素的相似使用与配置，以达到混淆与领导品牌的相似情形，调查统整后发现，可能会影响大甲奶油酥饼商品形象上混淆的主要因素，在於色彩元素中红色调底图色彩使用。

Whereas the history of the silent film could be summarized as the discovery of the different means of roducing an evocative succession of visual images, the history of the sound film is the discovery of the different means of producing an vocative integration of visual images and sound.

如果说，无声电影的历史可以概括为产生了一环套一环的视觉形象，那么有声电影的历史是产生一环套一环的视觉形象与声音的结合的种种不同的方式。

When superposing different visual images, if all these visual images' contours overlap and you get the unification outline, then you have superposed those images successfully.

重合各个不同视觉形象的时候，如果我们看到这些视觉形象的总体外形具有一个共同的、统一的轮廓，那么这样的重合成功了。

VI design is the enterprise symbol and so on base element, delays effectively with the force policy and the management system management system, forms the enterprise inherent vision image, transmits by visual mark's design unitizing the spirit of enterprise and the management idea, promotes the enterprise and the product popularity and the image effectively.

VI设计是将企业标志等基本要素，用强力方针及管理系统有效地延展，形成企业固有的视觉形象，透过视觉符号的设计统一化来传达企业精神与经营理念，有效地推广企业及其产品的知名度和形象。

VI design is the enterprise symbol and so on the basic essential factor, delays effectively by the force policy and the management system management system, forms the enterprise inherent vision image, penetration vision mark design unitizing transmits the enterprise the spirit and the management idea, promotes the enterprise and product well-knownness and the image effectively.

VI设计是将企业标志等基本要素，以强力方针及管理系统有效地延展，形成企业固有的视觉形象，透过视觉符号的设计统一化来传达企业精神与经营理念，有效地推广企业及其产品的知名度和形象。

DCC,set up in 2004, has been focusing on the foundation and enhancement of Chinese retailing brands, upgrading brands affixation and outstanding sales by visual marketing. We provide professional, systematic and tactic brand identification plans by harmonious combination of plane and room visions. We also offer final vision designs, brands consultants, plane designs and enhancing marketing for authorized stores and markets. We have succeeded in the creation of final visions for famous domestic brands. DDC accumulated mostly vanguard, experienced, professional and elite designer teams from the whole country. You may find unique designers for your brands, which, with high qualification and passions, are to deliver you with most excellent designs.

DCC中品设计顾问 2004年创立于杭州，专注于中国零售品牌形象的建立和提升，运用视觉营销提升品牌附加值及销售业绩，将平面视觉与卖场空间有机整合，提供专业化、系统化、战略型的品牌识别整体解决方案；提供从专卖店、专业店到商场规划的卖场终端形象设计及品牌咨询策划、平面设计、推广执行等服务，已为国内众多著名品牌成功打造视觉形象；DCC汇集了全国富有前沿创意及实战经验的专业设计精英团队，在这里您可以找到适合您品牌独特气质的设计师，我们的设计师团队以高度的职业素质及热情，为您提供最切合实际的出色设计

To understand visual figure, should we first understand the course of vision and know about the principles of visual aesthesia.

要理解视觉形象，首先要了解视觉形成的过程，并了解人对视觉形象的感知原理。

In chapter one, it compared letters with pictures and showed the importance of observation. In chapter two, it introduced the structure of human eyes and the course of vision. Chapter three introduced the basic key element of vision and the main theories of studying in vision aesthesia. In chapter four, it analyzed the principle of understanding the meaning of a figure according to the theory before, and analyzed the law of aesthetic. Then it explained how people feel the three-dimensional form and the movement, which have offered the theoretical foundation for creating more vivid image. It expounded the purpose and meaning of judging a visual figure in the fifth chapter, and introduced three general standards. It showed a method of judging the figure from different points of view in an example. Summarize to the full text finally, it point out the correct observation of vision image is one of the main ways for people's study, proposed the weak point of this text.

本文在第一章对文字与形象两类视觉信息进行了比较，提出了掌握形象观察方法的重要性；接着在第二章简单介绍了人眼的构造和视觉成像的过程；第三章分别介绍了视觉感知的基本要素和目前研究视觉的主要理论；在第四章，根据感知理论重点分析了人们识别、理解图形意义的原则，并由此归纳总结了形式美感产生的规律，提出了创造生动的视觉形象和构筑立体形象的规则和方法；第五章则阐述了对视觉形象进行评价的目的和意义，介绍了评价的三大普遍标准，针对人工形象提出了一套评价系统，并通过一个实例来说明评价系统的使用过程；最后对全文做出总结，指出正确的认识视觉形象是人们学习的主要途径之一，并提出了本文的不足之处。

From the micro-level, the visual image can be informationized through the calibration of the paradigm axes of color, motion, shape and space-depth, meanwhile can make a fabric of syntagm with other perception information, so the research on the visual interface has quantificational statistics meaning and intellectual ecology description.

而微观的视觉界面分析则旨在於通过对颜色、运动、形状和场深的系谱轴刻度构建，将视觉形象信息化，同时与其他知觉信息相结合进行毗邻轴组构，以使对视觉界面的研究既有量化的统计学意义，又有知性的生态学描述。

From the micro-level, the visual image can be informationized through the calibration of the paradigm axes of color, motion, shape and space-depth, meanwhile can make a fabric of syntagm with other perception information, so the research on the visual interface has quantificational statistics meaning and intellectual ecology description.

而微观的视觉界面分析则旨在于通过对颜色、运动、形状和场深的系谱轴刻度构建，将视觉形象信息化，同时与其他知觉信息相结合进行毗邻轴组构，以使对视觉界面的研究既有量化的统计学意义，又有知性的生态学描述。

They weren't aggressive, but I yelled and threw a rock in their direction to get them off the trail and away from me, just in case.

他们没有侵略性，但我大喊，并在他们的方向扔石头让他们过的线索，远离我，以防万一。

In slot 2 in your bag put wrapping paper, quantity does not matter in this case.

在你的书包里槽2把包装纸、数量无关紧要。