行销

While many of the world's top Internet marketers have advanced degrees, like Dr. Ralph Wilson, Dr. Ken Evoy, and Dr. Kevin Nunley from fields unrelated to technology, the majority are gutsy street-smart marketers.

虽然许多世界一流的先进程度已行销网络，如博士拉尔夫威尔逊博士evoy垦、妊娠和凯文博士从技术领域无关，多数都是血性街头聪明行销。

Meet KPIs for the Telemarketing department through management of skills and efforts of the Telemarketing team.

通过技能管理和电话行销团队的努力，实现电话行销部门的KPI。

And thus I met Lorimer Davidson, Assistant to the President, who was later to become CEO. Though my only credentials were that I was a student of Graham's,"Davy" graciously spent four hours or so showering me with both kindness and instruction. No one has ever received a better half-day course in how the insurance industry functions nor in the factors that enable one company to excel over others. As Davy made clear, GEICO's method of selling - direct marketing - gave it an enormous cost advantage over competitors that sold through agents, a form of distribution so ingrained in the business of these insurers that it was impossible for them to give it up. After my session with Davy, I was more excited about GEICO than I have ever been about a stock.

就这样我遇到了当时还是副总裁的Lorimer Davidson，后来他成为GEICO的总裁，虽然我唯一的经历背景只是葛拉汉的一名学生，大卫还是很好心的花了四个小时左右的时间，好好地给我上了一课，我想大概没有人能够像我这样，可以幸运地接受如何经营保险业的半天课程，大卫很坦白地告诉我，GEICO的竞争优势在于-直接行销，这使得该公司相较于一般竞争同业必须透过传统的业务仲介的经营方式所负担的成本要低得许多，后者受限传统无法摆脱行之有年的行销网络，而在上过大卫的课之后，GEICO也成为我有生以来觉得最心动的一支股票。

The mechanism of consumer segmentation is based on demographic, psychographic factors such as age, ethnic background, value, belief and emotional subtlety. It seems no longer apt to probe for buyer's motivation. If we understand core groups precisely better, the "New Values"-driven approach will make them buy.

消费市场区隔化，是以人口统计与心理描绘诸如年龄、种族背景、价值、信仰与细微的情感洞察等作为调查机制，然而，这样作法已经无法探测买家的购物动机，如果行销人愈能精确地理解核心族群，那麼「新价值」驱动的品牌行销法则愈能让卖家掏钱购物。

One of the job selling well in manager's importance is to found one team who sells well qualifiedly.

行销经理的重要工作之一就是建立一支合格的行销队伍。

Stoner has frequently refused to help out with marketing and promotional activities, believing that his job is that of a motorcycle racer, and as such, his main priority should be to focus 100% on winning races, and not get distracted by the fripperies of marketing.

Stoner之前已经时常拒绝替行销促销活动站台，他认为自己的工作是摩托车赛车手，而他的第一优先应该是100%专注在获得比赛胜利上，而不是搞一些行销无价值的东西让自己变得心烦意乱。

In 1922, State Farm was formed by George Mecherle, a farmer from Merna, Illinois, who aimed to take advantage of the pricing umbrella maintained by the high-cost giants of the industry. State Farm employed a "captive" agency force, a system keeping its acquisition costs lower than those incurred by the bureau insurers (whose "independent" agents successfully played off one company against another). With its low-cost structure, State Farm eventually captured about 25% of the personal lines business, far outdistancing its once-mighty competitors. Allstate, formed in 1931, put a similar distribution system into place and soon became the runner-up in personal lines to State Farm.

1922年州农保险由伊利诺州 Merna 的农夫 George Mecherle 所创立，年州农保险由伊利诺州所创立，目标锁定在打破业界掮客所树立的高价保护伞，州农雇用专属仲介人员，标锁定在打破业界掮客所树立的高价保护伞，州农雇用专属仲介人员，这套系统让州农取得保单的成本远低于一般保险同业，套系统让州农取得保单的成本远低于一般保险同业，其独立业务代表接二连三成功地搞倒其它业者，拜其低成本结构所赐，州农最终拮取连三成功地搞倒其它业者，拜其低成本结构所赐，州农最终拮取25%的个的个人业务大饼，含车险及住宅险在内，远远超越昔日强大的竞争对手，人业务大饼，含车险及住宅险在内，远远超越昔日强大的竞争对手，而创立于1931年的 Allstate 也仿效设立类似的行销通路，并一举跃居第二，立于年的也仿效设立类似的行销通路，并一举跃居第二，仅次于州农，资本主义再度发挥神奇的效用，仅次于州农，资本主义再度发挥神奇的效用，而这种低成本的营运确已势不可挡。

Second, they harness interest in their brands by syndicating content that empowers the consumer to build his or her own marketing identity and, in the process, to serve as a brand ambassador.

这些数位行销公司藉由联播内容（让消费者可以当品牌大使，建立他们本身的行销识别），来激发运用消费者对某品牌的热爱。

Information sharing underlies successful cross selling of products and services, analysis of customer information, and reduction of marketing cost.

需要良好的交叉行销产品与服务的能力、分析顾客资讯，以及减少行销成本。

In each managerial process of industry, marketing plays a dominant role in the decisions of firms. Endorsers are extensively used by firms while launching a brand new product. Therefore, various advertisement and glamorous stars have dominated the marketplace.

在企业的各项管理流程中，行销在企业的决策中，扮演著举足轻重的角色；近年来各项企业在新产品推陈出新之际，大多数的行销手段，莫过於广告代言人的产生；五花八门的广告加上造型亮眼的明星，造成了现今产品市场的主流。

Neither the killing of Mr Zarqawi nor any breakthrough on the political front will stop the insurgency and the fratricidal murders in their tracks.

在对危险的南部地区访问时，他斥责什叶派民兵领导人对中央集权的挑衅行为。

In fact,I've got him on the satellite mobile right now.

实际上 我们已接通卫星可视电话了