行销

Customer segmentation is a critical step to the success of target or segment marketing. The effectiveness of customer segmentation depends on a good number of variables such as customers' demographic, behavioral, geographic, and psychographic characteristics. However, the huge combinations and correlations among variables make customer segmentation a challenging task, even with the aids of information technologies. The industry is desperate for effectual and powerful tool for excavating customer knowledge from the large accumulated data in the corporate database management system.

摘要顾客分群对於目标行销或市场切割的成功与否都是一个重要的关键步骤，顾客分群结果的优劣取决於其所采用的分群因子，顾客分群中常使用的分群因子有顾客的人口统计资讯、行为特徵、地理性资讯与心理方面的特徵等，然而，这大量与因子复合交错的资讯使得顾客分群成为企业的一个挑战，并且渴望寻求一个能够从大量累积的资料库系统中挖掘知识的工具。

The researcher purposively selected the freshmen in the school year 2007 as subjects. The research concludes that each of the five dimensions has positive influences on brand awareness and school images, but has different effects. In addition, brand awareness is also beneficial to school images.

研究结果发现，各项整合行销传播活动对於大同大学的学校品牌知名度与学校形象均具有显著正向的影响，但各有其不同效用，此外，学校品牌知名度也对学校形象有著显著正向影响。

Futhermore, Amcor ReClose ensures brand recognition of our Malbuner range throughout the products' lifecycle, as the meat does not need to be repacked in plastic boxes or foil, explains Birgitta Farago, Marketing Manager at Ospelt.

此外，Amcor公司合闸确保了整个产品的生命周期品牌的Malbuner范围的承认，因为肉没有需要在塑料盒或金属箔重新包装，解释比尔格达法拉戈，行销奥斯佩尔特经理。

B Companies that want to establish their own brand and make wider and deeper market occupation rate should evaluate budget differences between international vertical shows and reginal vertical shows by considering their marketing goals, target markets, and applicable resources, and then make the best choice.

企业欲建立自己的品牌，与较广度及深度的市场占有率，应视企业的行销目标、目标市场及可利用的资源，评估国际性专业展与区域性专业展的成本效益，再作最佳的组合。

In evaluating and selecting international or reginal, vertical or horizantal trade shows, companies with different marketing goals should have different choices depending on the nature of the company and its trade show strategies.

一、不同行销目标的企业，在评估与选择国际性或地方性之专业展或综合展，将视其商展策略因素不同而有不同的组合。

Interaction creates relationships by connecting people and brands—relationships that we constantly measure and revaluate in today's data-driven digital environment by combining our expertise in consulting, management, creativity, and technology, through web design and on-line marketing for viewers.

交互作用通过连接消费者和品牌来创造关系---在当今这个由数据驱动的数字信息环境，我们结合自身在咨询、管理、创新、技术上的专业能力，通过网站设计和网络行销，为浏览者测定并重新评估这些关系

The products of our company are sailed to Southeast Asia,Japan and Europe etc.

本公司开发的产品行销全国，并远销日本、东南亚和欧洲等地区。

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Ningbo Yinzhou Sanjia Electric Machine Factory is a high-tech enterprise engaged in science, industry and trade,after several decades' efforts, carving and exploitation, various types of "Sanjia" brand motors are sold far to areas of Southeast Asia, Hongkong and Taiwan and spreading over 20 provinces, cities and municipalities of the country. It has set up offices and salesroom in areas of Guangzhou, Shanghai, Beijing, Tianjin, Shangdong and Wuhan.

宁波鄞州三佳电机厂是一个集科工贸于一体的高科技企业，经过数十年努力创业、开拓，&三佳&牌各类电机在国内行销遍及二十多个省、市、自治区，在广州、上海、北京、天津、山东、武汉等地设立办事处、门市部，并远销东南亚及港台等地。

SAMAS electronic Co., Ltd. in Shandong, chairman of Park, led by former President, in good faith, professional, dedicated purpose, to open up more marketing channels to expand market share, and tap the potential business opportunities and cooperation partners to grow and develop.

SAMAS电子有限公司在董事长朴鲁原先生的率领下，本着诚信、专业、热忱的宗旨，开拓更大的行销渠道，扩大市场占有率，挖掘潜在商机，与合作伙伴们共同发展壮大。

The split between the two groups can hardly be papered over.

这两个团体间的分歧难以掩饰。

This approach not only encourages a greater number of responses, but minimizes the likelihood of stale groupthink.

这种做法不仅鼓励了更多的反应，而且减少跟风的可能性。