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The result showed by interviewing these persons: 1 There is the same goal between the department of corporate public relations and the corporate foundation, but carry into effect by the different orientation. 2 The sponsorship of art and culture is the fusion of marketing and public relations, and become" Marketing Public Relations". 3 The relation between the foundation and the group of art and culture changes the direction to the" cooperation", but the" sponsorship". 4 The operators of the enterprise should ponder the ability of the enterprise, from the personnel specialized degree, the enterprise resources and the adjustment of stakeholders, to decide whether it should set up the corporate foundation to sponsor art and culture or not.

研究结果显示,企业公关部门与企业基金会所能达成的企业目的相同,却是透过不同的方向去进行:企业公关部门偏向营利观点,而企业基金会则扮演非营利形象的角色,透过赞助艺文的方式,与公共关系部门形成相辅相承的的互补关系;在企业基金会的艺文赞助行为上乃是融合行销与公关的概念,形成企业「行销公关」的一环;另外在艺文团体与企业基金会的关系上,是走向双向「互助合作」,而非单向的「赞助」关系;最后,企业经营者应衡量企业的能力,从人员专业程度、企业资源及调整企业内外群众关系的能力来决定是否应设立企业基金会从事艺文赞助行为。

The result of study find out that the operator of Kenting area are choosing low-cost marketing method, most of operator are running marketing inactively, using of network marketing is less.

本研究结果发现垦丁地区之民宿业者基於其民宿行销特性,多选择较低花费之行销方式,且积极经营行销者为少数,网路行销工具之使用更不多见,然善於使用网路行销业者其经营状况大多良好,使用效益多属正面回馈,其成本低、传播速度快、多媒体丰富性高、互动性强,利用网路相关平台做为行销工具很切合业者简单又不高成本的要求。

This study using literature review and interview to get the study material for analyze to get the result. The result of study find out that the operator of Kenting area are choosing low-cost marketing method, most of operator are running marketing inactively, using of network marketing is less.

本研究结果发现垦丁地区之民宿业者基於其民宿行销特性,多选择较低花费之行销方式,且积极经营行销者为少数,网路行销工具之使用更不多见,然善於使用网路行销业者其经营状况大多良好,使用效益多属正面回馈,其成本低、传播速度快、多媒体丰富性高、互动性强,利用网路相关平台做为行销工具很切合业者简单又不高成本的要求。

Meticulous analysis selling well in current situation to the edifice X X in us, the periphery competes for meticulousness that the building checks surveying , the basis mounts accurate target visitor one family behavioural characteristic assurance , the principle that the marketable value making great efforts to shorten the period selling well and to realize a project to the full from the high limit optimizes starts off and , work out out the earn more income and cut down expense , directional line

在我们对××大厦行销现状的细致分析,周边竞争楼盘的缜密调研,目标客一户行为特征的准确把握基础上,并努力从最大限度缩短行销周期和尽量实现项目市场价值优化的原则出发,制定出"开源节流、定向行销、整合传播、过程致胜"的整体营一销方法,期望籍此迅速完成××大厦的行销工作。

OBuy buy the whole network, to provide Internet marketing Union, the shop platform, gold logistics services, marketing exposure, E-Commerce Academy, agency services and other web services allow you to shop one-stop shop multi-network marketing.

oBuy全买网,提供行销网路联盟、开店平台、金物流服务、行销曝光、电子商务学苑、代办服务等网路开店服务让您一站开店多网行销

This article tries to center on marketing concept, directed by customer needs (whoremaster/sex consumer) and desire, and, by means of marketing integration, to achieve organization objectives, customer satisfaction, feedback and a win-win strategy. Besides, a feasibility analysis of the applied alternative of marketing mix to the sex industry is done, which may serve as the reference for related institutions to make "TQM of the sex industry."

本文首选试以行销观念为主轴符合顾客需要,另以顾客需求与欲望为导向,藉向行销整合达成组织目标不、满足顾客、回馈大众与达成双赢为宗旨,其次以行销组合方案於性产业机构之运用做分析,方以作为未来相关机构拟订「性产业品质管理」政策之参考。

This article based on the Sheth's taxonomy of 12 marketing schools and content analysis is proposed to explore the development of marketing research in Taiwan.

本研究主要依据 Sheth(1988)等学者的十二项行销学派分类,采用内容分析法,探讨国内行销学术论文在各项行销学派的发展情形。

As a unique integrated marketing group, has aàSinian access, as well as numerous excellent quality marketing talent, whether it is direct sales or distribution, are the most rich marketing resources.

作为一个富有特色的综合性行销集团,震旦拥有绵密的通路,以及众多素质卓越的行销人才,无论是直销还是经销,皆拥有最丰沛的行销资源。

In Taiwan, as a result of the high education to popularize, the female's education level popularize gradually, and education degree are similar to male's day by day. As the increasing of female employment, they are improving the income relatively. The marketing environment is changeable, The marketing strategy isn't suitable for today's situation as it was successful in the past. If the marketers do not to give up former marketing thinking regarding male's consumer demands, they wont to survive in rapid-changing market at last.

而在台湾,由於女性教育程度逐渐提升,使得男女性别之教育程度日渐接近,女性就业人口快速增加,自有收入也相对提高,因此,行销活动所面临的是一个变化无常的经营环境,往日成功的行销策略并不代表便适用於今日之情境,行销者若不抛弃旧有以男性消费者为主要诉求之行销思维,终将无法在这快速变迁的市场中继续生存。

On strategy direction and tactics method attacking one pin fighting with camp in large scale for the job selling well has set up a standard , sell well in the battle planning and reaching being put into effect to the strategic objective , still have decisive effect but, no only, camp one pin need has method thought , sells well in the sight needing to have method more!

如何实施区域市场大规模攻击战营一销在战略方向及战术方法上为行销工作设立了标准,但行销战役的策划与实施对于战略目标的达成,仍然具有决定性影响,不只是营一销需要有方法思想,行销更需要具有方法的眼光!

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