耐用消费品

ExxonMobil Chemical Aliphatic Fluids have found application in many consumer products ranging from bug sprays to heavy-duty hand cleaner s.

埃克森美孚化工的脂肪族溶剂可用于多种消费品领域，从喷雾杀虫剂到耐用型洗手液。

The number of customers, especially for durable goods, has been greatly increased by the practice of extending credit, particularly in the form of installment buying and selling.

客户数目，特别是耐用消费品，大大增加了提供信贷的做法，特别是在分期付款买卖形式。

Media publicity should be noted is that the rural market in addition to television, very few of the universality of the media, publicity before many companies, some newspapers are self-made types of publicity materials, the production of rough, the credibility of the content is not high, motorcycle No need to blindly follow the industry, as is the motor of consumer durables, its direct customers and potential customers is relatively easy to distinguish between them, these groups can be targeted, but also the reliability of the media; and distributors and sales on the recommendation Relatively easy, as long as some benefit can be tied up; store the image of the more important because the store represents the company's image, the size and strength, a good image to give customers a more credible feel; spread word-of-mouth is an important part of it is With the focus on the need to build into the area because of good service is both a publicity generated by word-of-mouth is a source of Haier's reputation is well-made use of services.

媒体宣传要注意的是，农村市场除了电视之外，很少有普遍性的媒体，以前许多公司宣传时，都自制一些报纸类的宣传品，其制作粗糙，内容可信度不高，摩托车行业大可不必盲目仿效，因为摩托是耐用消费品，其直接消费群与潜在消费群相对容易分辨出来，针对这些群体完全可以进行有针对性、更可靠性的媒体传播；而经销商和营业员的推荐相对容易，只要进行一些利益捆绑即可；专卖店的形象比较重要，因为专卖店代表了公司的形象、规模与实力，良好的形象给予顾客更可信的感觉；服务是口碑传播的重要一环，是需要重点投入与打造的方面，因为良好的服务既是一种宣传，亦是口碑产生的源泉，海尔良好的口碑就是利用服务制造的。

The split between the two groups can hardly be papered over.

这两个团体间的分歧难以掩饰。

This approach not only encourages a greater number of responses, but minimizes the likelihood of stale groupthink.

这种做法不仅鼓励了更多的反应，而且减少跟风的可能性。