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竞争的对手

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America's top rival and key Eurasian competitor.

美国最大的竞争对手和关键欧亚竞争对手。

For future enterprises, the best way to outgo opponents is to learn faster than them.

现代企业间的竞争归根到底是人才的竞争,从某种意义来讲,又是企业培训的竞争;未来企业,获得优于竞争对手的最佳途径,就是比竞争对手学得更快。

Whoever is not with them is against them — a rival in the competition for food, a possible plunderer of their camp and ravisher of their women.

任何人只要不是同他们一起的就是反对他们的——一个食物竞争中的对手,一个可能的他们营地的抢劫者和他们女人的强夺者。

This thesis also compared the competitory capacity of Ningbo port with Qingdao port, and analyzed the present situation of crude oil transfer of Ningbo Port Group, then take the process of "swot" to sammarized the advantage and disadvantage of the Groups crude oil transfer. According to the analysis of competitor-Qingdao port, this thesis proposes that Ningbo port should make a clear blueprint confirming its aims, selection and location of the market, and the Port should take different operational strategies of either cooperation or competition with different competitors accordingly, so as to accomplish and solidify its position of the biggest crude oil transfer harbor nationally and also an important base for product oil transfer in eastern part of China.

还对宁波港和青岛等港的原油中转竞争力进行了比较分析,分析了宁波港集团原油中转的现状,然后通过SWOT方法归纳总结了宁波港中转原油的优势与不足,根据竞争对手情况和宁波港自身的分析,有针对性地确定宁波港集团拓展原油中转业务的目标、市场选择和市场定位,并针对不同的竞争对手,采取合作、竞争不同的经营战略并实施,最终实现巩固宁波港全国最大原油中转基地和华东地区重要成品油中转基地之目标。

It is widely regarded that it is very difficult to analyze competitors in competitive intelligence. The competitor analysis framework built by M. Porter will help to overcome the difficulty. However, Porter's framework has not pumiced the analysis steps in the process.

分析竞争对手是竞争情报工作中的一个难题,美国哈佛大学教授波特提出的竞争对手分析框架有助于克服这方面的困难,但波特的分析框架没有提供分析的步骤。

We look at the strategy in China there are many ways because HSBC grows in Hong Kong and Shanghai banking cooperation, so we get a very long history yet, goes back 135 years we have been in the land of your country, several times, over that period of time, but it is terribly important for us it is a very important of the future, I am not say anything because our chairman doesnt say anything possible opportunity to try to impress people that how much you want to be here significant, what I find really fascinating because we have just been spending a lot of time just making research in the brands of China, degree our competitors brand in general, there is a tendency I think among the people of Chinese all think it is a developing country, from the marketing standpoint, brand standpoint, in actually fact, if you look at how Chinese brands behave, it is a very developed country, it behaves much more like France, or the UK, does like Brazil, or Malazia, you have heard how competitive this market places, there are lots of very very good products, very high quality products, lots of very well-excepted local brands have a long history, in fact, it not given one foreign brand comes in, we have history and understanding here, we are the new brand on the block if you like, we have to understand where our initial be in the very complicated very very competitive market place, there are a lot of banks, there are a lot of banks specialized particular sector of the market, they also move to grow become a lot of unbanked people in this country, so all of our present opportunities and my strategy were wave with those

说到我们中国的战略,我想应该有许多种不同的战略吧,因为汇丰在香港和上海都有分支。我们在中国有很悠久的历史,可以追溯到135年前,之后几番登陆中国,但我认为最重要的,还是汇丰未来在中国的发展,虽然我很想让大家知道我们在中国发展的迫切愿望,但我现在不能宣布任何的战略,是因为我们的主席还没有表态。在中国,我们对中国的品牌做过许多的调研工作,把我们的竞争对手分级,最让我感到震惊的,在中国有一种趋势就是,从市场的角度来看,品牌的角度来看,中国的民众都认为中国是一个发展中国家,而实际上,如果你观察一下中国的知名品牌是怎么样运行的,你就会发现更像一个发达国家。这样的品牌行为更像是在法国,在英国,在巴西,或是马来西亚,在中国,你会发现市场竞争也是那样的激烈,中国市场上有许多出色的商品,高质量的商品,有许多拥有悠久历史、具有独特影响力的知名品牌,实际上,任何一个外国的品牌、任何一个后进入者想挤进来,都不是容易的事情。虽然我们很早就和中国有渊源,但我们也可以说是一个新的市场进入者,我们必须在这个复杂而又竞争激烈的市场中找到我们的方向,中国市场上现在有许多的银行,还有许多专门服务于某一特定顾客群的银行,但我们的空间还很大,因为中国还有许多没有开发的处女地,所以,我认为我们现在的机会和战略是和那些竞争对手们在市场上共舞。

We look at the strategy in China there are many ways because HSBC grows in Hong Kong and Shanghai banking cooperation, so we get a very long history yet, goes back 135 years we have been in the land of your country, several times, over that period of time, but it is terribly important for us it is a very important of the future, I am not say anything because our chairman doesn't say anything possible opportunity to try to impress people that how much you want to be here significant, what I find really fascinating because we have just been spending a lot of time just making research in the brands of China, degree our competitors brand in general, there is a tendency I think among the people of Chinese all think it is a developing country, from the marketing standpoint, brand standpoint, in actually fact, if you look at how Chinese brands behave, it is a very developed country, it behaves much more like France, or the UK, does like Brazil, or Malazia, you have heard how competitive this market places, there are lots of very very good products, very high quality products, lots of very well-excepted local brands have a long history, in fact, it not given one foreign brand comes in, we have history and understanding here, we are the new brand on the block if you like, we have to understand where our initial be in the very complicated very very competitive market place, there are a lot of banks, there are a lot of banks specialized particular sector of the market, they also move to grow become a lot of unbanked people in this country, so all of our present opportunities and my strategy were wave with those

说到我们中国的战略,我想应该有许多种不同的战略吧,因为汇丰在香港和上海都有分支。我们在中国有很悠久的历史,可以追溯到135年前,之后几番登陆中国,但我认为最重要的,还是汇丰未来在中国的发展,虽然我很想让大家知道我们在中国发展的迫切愿望,但我现在不能宣布任何的战略,是因为我们的主席还没有表态。在中国,我们对中国的品牌做过许多的调研工作,把我们的竞争对手分级,最让我感到震惊的,在中国有一种趋势就是,从市场的角度来看,品牌的角度来看,中国的民众都认为中国是一个发展中国家,而实际上,如果你观察一下中国的知名品牌是怎么样运行的,你就会发现更像一个发达国家。这样的品牌行为更像是在法国,在英国,在巴西,或是马来西亚,在中国,你会发现市场竞争也是那样的激烈,中国市场上有许多出色的商品,高质量的商品,有许多拥有悠久历史、具有独特影响力的知名品牌,实际上,任何一个外国的品牌、任何一个后进入者想挤进来,都不是容易的事情。虽然我们很早就和中国有渊源,但我们也可以说是一个新的市场进入者,我们必须在这个复杂而又竞争激烈的市场中找到我们的方向,中国市场上现在有许多的银行,还有许多专门服务于某一特定顾客群的银行,但我们的空间还很大,因为中国还有许多没有开发的处女地,所以,我认为我们现在的机会和战略是和那些竞争对手们在市场上共舞。

Only in this way, can it create and sustain the value that the consumers favor. And then it can gain its corresponding advantage . The positioning dont result from the conjecturing of the management, but bases on comprehensively weighing all kinds of factors that influence strategy positioning of corporations. In fact, the process is a spiral management elevation of the negation of negation.

而企业要想取得竞争优势,就必须进行正确战略定位(相对于竞争对手的差别化战略定位,相对于竞争对手的总成本领先战略定位,相对于竞争对手的时间优势战略定位),才能创造并保持为消费者青睐的价值,进而赢得相应的竞争优势,这种定位不是企业管理人员主观臆测的结果,而是基于影响企业战略定位的各种因素综合权衡的结果,是一个否定之否定的螺旋式上升的管理升华过程。

You are my adversary, but you are not my ene -my, for your resistance gives me strength, your will gives me courage , your spirit ennobles me...

你是我的对手但不是我的敌人,因为你的竞争给予我力量,你的意志带给我勇气,你的精神使我崇高。。。。。。

Its freight business is a chronic lossmaker, hobbled by rigid labour practices that mean it cannot compete with rivals such as EWS and Veolia which are already operating in France. EWS has been bought by Deutsche Bahn, and Mr Pepy admits that "everybody is talking to everybody" about further freight consolidation.

他的货运业务是慢性的亏损,由于呆板的劳工条件,使得它无法与已经在法国运营的对手们竞争(EWS来自英国,Veolia法国一个企业集团的分支),EWS已经被Deutsche Bahn购买,Pepy先生承认:人们都在讨论货运行业的进一步整合。

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