炫耀性消费

The "product line---demand---consumers" pyramid" model combining with Maslow"s Need Hierarchy Theory explains the dynamic relationship among the luxury brand"s core products, the main targeted consumers and their main demand. Firstly, competition, sales pressure, market development and other reasons make the core products and product lines growing, namely downward to the bottom of the pyramid; Secondly, with the product line downward to the bottom of the pyramid, the number of luxury consumers has been expanded; Thirdly, because of the exclusive consuming demand, consumers" requirements of conspicuousness and self-fulfillment for the luxury goods are upward to the top of the pyramid.

因此，本研究结合马斯洛需求层次理论，提出了"产品线—需求—消费者金字塔"模型，说明了奢侈品品牌的核心产品、主要目标消费者及其主要需求之间的动态关系：第一，由于竞争、销售压力和市场发展等方面的原因，使得核心产品、产品线有扩大的趋势，即向金字塔下方发展；第二，随着产品线向金字塔下方发展，奢侈品的消费者数量也随之扩大；第三，由于消费需求的排他性，消费者对奢侈品的炫耀性和自我实现性要求则是向金字塔上方发展的。

With the development of modern western capitalist society, consumerism culture forms at the beginning of the 20th century, which biggest feature is flaunting, extravagance and vogue, and takes immoderate material enjoyment and amusement as a way of life.

消费主义文化形成于20世纪初，是西方资本主义不断发展的必然结果，它的最大特征就是追求炫耀性、奢侈性和时尚性，追求无节制的物质享受和消遣，并以此作为生活目的和人生价值。

Same social cultural environment may pass between customers for goods overstep practical luxuriousness and extravagantness consuming show off own strength.

同一社会文化环境下，消费者之间可以通过对物品的超出实用的奢侈性和铺张性消费炫耀自己的实力。

Still , the Gulf's splurge might be better spent if governments were doing even less of the splurging .

但是，如果政府的炫耀性建设再少一些的话，这种炫耀会是更好的消费。

As Thorstein Veblen noted over a century ago in "The Theory of the Leisure Class"—the book in which he coined the phrase "conspicuous consumption"—spending lavishly on expensive but essentially wasteful goods and services is "evidence of wealth" and the "failure to consume in due quantity and quality becomes a mark of inferiority and demerit."

一个多世纪前，托尔斯坦？凡勃伦写了《有闲阶级论》，在该书他创造了一个短语：炫耀性消费，表明在奢华而无用的产品和服务上花钱是&财富的证明&，而无能力购买足够数量的高质产品则被视为身份不高贵的劣等人。

However, as the name（read－only memory）implies, CD disks cannot be written onorchanged in any way.

然而，正如其名字所指出的那样，CD盘不能写，也不能用任何方式改变其内容。

Galvanizes steel pallet is mainly export which suits standard packing of European Union, the North America. galvanizes steel pallet is suitable to heavy rack. Pallet surface can design plate type, corrugated and the gap form, satisfies the different requirements.

镀锌钢托盘多用于出口，替代木托盘，免薰蒸，符合欧盟、北美各国对出口货物包装材料的法令要求；喷涂钢托盘适用于重载上货架之用，托盘表面根据需要制作成平板状、波纹状及间隔形式，满足不同的使用要求。