渠道化

With the homogeneity of household appliance becoming clear,traditional distribution channels of household appliance emerge in many shortcomings and are challenged austerely.

随着家电产品的同质化日趋严重，传统分销渠道的弊端显露出来并接受着严峻的挑战，这就要求家电企业的分销渠道必须从分销渠道结构、渠道功能等方面进行改进和选择渠道模式。

This article mainly from the angle of reducing the cost, analyzes questions of the marketing channel in our domestic iron and steel enterprises at present. Iron and steel enterprises should reduce the length of channel, cause the channel to be flat, in order to reduce the cost, and enhance the economic efficiency.

本文主要从降低成本的角度，通过分析我国钢铁企业目前营销渠道中存在的问题，主要是渠道过长、成本过高问题，运用交易成本的有关理论，提出应该缩短渠道的长度，使渠道扁平化，加大直供用户的比例，从而降低成本，提高经济效益，增强我国钢铁企业的市场竞争力。

More and more enterprises pay attention to flatting of market channel and shortening the distance to consumers as soon as possibly, which will be rigorous challenge for the traditional channels, in order to impel enterprises to continuously change their own management model to improve their management of marketing channel.

渠道扁平化、尽可能地拉近与用户的距离受到愈来愈多企业的瞩目，这对传统分销渠道构成了严峻的挑战，从而促使IT企业不断地改变自己的经营模式，不断改进分销渠道的管理。

Resulting from this environment change, corporations have to adjust their channel forms or innovate new ones, such as channel flatting, network marketing channel exploitation, etc, in order to adapt to competitions and customers'needs.

对于环境的变化，企业必须调整或革新营销渠道形式以适应竞争和消费者的需求，如渠道的扁平化、增加网络营销渠道等。

However , because of the present situation of China and the strength restrict of the local enterprises, the new marketing outlets can't still act for the traditional marketing outlets in short-termly, and flatting the marketing outlets also become a trend only in present stage.

然而，由于中国国情的特殊化和国内企业的实力等限制，使得新渠道在短期内无法替代传统渠道，而渠道扁平化在国内也仅仅成为一种趋势。

According to introducing, this channel strategy adjusts the 9th city, almost throw the helve after the hatchet original " total generation adds cent to sell " means, and used compressed change, adjust measures to local conditions, those who strengthen area channel to sell capacity " area acting mode ".

据介绍，第九城市此次的渠道战略调整，几乎完全放弃了原有的"总代加分销"的方式，而采用了扁平化、因地制宜、加强区域渠道销售能力的"区代模式"。

This, the strategy of 9 cities channel is adjusted, almost throw the helve after the hatchet original " total generation adds cent to sell " means, and used compressed change, adjust measures to local conditions, strengthen area channel to sell capacity " area acting mode ".

此次，九城渠道的战略调整，几乎完全放弃了原有的"总代加分销"的方式，而采用了扁平化、因地制宜、加强区域渠道销售能力的"区代模式"。

Under this circumstance, distribution channels for IT products are more important. Followed the trend of homogeneous competition, the distribution channels owned by each company become an important part of competitive power.

在这种情况下，IT 企业的分销渠道就显得尤为重要，而在部分 IT产品的竞争呈现同质化的趋势下，各个厂家所拥有的分销渠道则成为企业的核心竞争力的一个重要部分。

Visa, science and technology development Co, LTD Customer manager upervisor October 2006 to March 2008 Working location: xian Job responsibilities and performance: Customer manager marketing 6 number subordinates Mainly responsible for yahoo search for promotion and web hosting, domain name registration, suppositional mainframe, Responsible for employee training, orientation, regional sales team in the audience of the product sales plan and customers, Meeting with the marketing process design and implementation, Sales: Shaanxi worker international travel service website construction site construction and the domain name registration of space Poly million rosefinch international website construction site construction and multiplex domain registration of space Xian yuan and magnetic power limited company yahoo search for Xian fujian Lin sports Co, LTD, yahoo search for Xian Orient enterprise yahoo search for Xian metal Co, LTD is explained.the long website construction and yahoo search for Xian hualong chemical Co, LTD. Yahoo search for Xian han hospital website construction site construction and the domain name registration of space Xian made mountain hospital website construction site construction and the domain name registration of space Xian of technology Co, LTD BaoLin plant construction site construction site and the domain name registration of space Xian whoa outdoor shop website construction site construction and the domain name registration of space Beijing phoenix 42 ° hot yoga website construction and the domain name registration of space ... Education background Renmin university of China 2008 - today gaduate business administration management Airline worker xian university September 2004 - July 2007 E-commerce of management science and engineering college | xian in shaanxi Professional description: Management of electronic Commerce Department Training and experience Product marketing channels June 2008 Training: guanghua school age Training: The methods and channels of product marketing techniques The outstation of Beijing staff Network product sales skills August 2007 Training duration: two months City: xian Training institutions: yahoo's headquarters Training: Network product sales skills and yahoo's search for sales skills and case analysis Yahoo offices all sales.

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Finally, we propose three measures to solve the conflict problems existing in distribution channels of Japanese Furukawa Electrician Optical Fiber Fusion Splicer.

最后在此基础上提出渠道结构扁平化、交易关系伙伴化、信息沟通制度化三个措施来解决存在于古河电工光纤熔接机渠道中的冲突问题。

Do you know, i need you to come back

你知道吗，我需要你回来

Yang yinshu、Wang xiangsheng、Li decang,The first discovery of haemaphysalis conicinna.

1〕 杨银书，王祥生，李德昌。安徽省首次发现嗜群血蜱。