消费者市场

Secondly, this thesis analyzes the water-heater market from three aspects, I.E, market needs, customers'behavior and market competition.

其次，本文从市场需求、消费者行为、市场竞争等三个方面对我国热水器行业进行市场分析，明确了A.O。

Products of the company like Halogenate lamps, natrium lamp, dysprosium lamps and so on have been registered the brand of Man Tian Xing and Wu Tong Shu and have got the certificate. The brand has awarded well—known Brand of Lianyungang City and famous brand of China in 2006. The products covers a certain volume in all domestic markets and welcomed by consummers.

产品多次被技术质量监督部门评为合格产品，并于2005年被评为连云港市知名商标，2006年荣获中国名牌产品称号，在国内各大市场的销售中均占有一定的市场份额，受到了广大客户和消费者的一致好评，在激烈的市场竞争中，我们将以崭新的姿态，团结一致，大展宏图。

Lastly, the thesis choose some examples to prove that the self-adjust of market and the hardhanded management are the same important ways to clear the market of hygienic food advertising.

虚假广告普遍泛滥，消费者的利益受到损害，文章选取实例，分析得出要净化保健品广告市场，除了市场的自我调节均衡外，还要借助于制度，强行规范市场。

And then comes to the important part, first analyzes marketing strategy environment of A Beer, which including macro environment analysis; competition state analysis and consumer analysis of A Beer market. Accordingly, it also analyzes the strongness, weakness, opportunity and threat of A Beer, which is the basis of constituting the marketing strategy of A Beer.

接下来，论文进入了重点部分，先是分析了A啤酒市场营销战略综合环境，包括宏观环境分析、竞争态势分析、A啤酒市场消费者分析，从而对A啤酒进行了SWOT分析，这也为制定A啤酒的相应市场营销策略奠定了基础。

In discussing the issues of E-commerce, the following aspects of E-commerce will be discussed: he limitations and asymmetries of the technological infrastructure of the Internet, integrating the transaction process in consumer-oriented E-commerce by incorporating the payment stage into it, building the consumer marketplace, mobbing products and stages of supply chains into market place, changes in business governance, and the new intermediation in the electronic marketplaces.

在讨论问题的电子商务，以下几个方面的电子商务，将讨论：他的局限性和不均衡的技术基础设施，互联网，整合交易过程中面向消费者的电子商务，纳入到它的付款阶段，建立消费市场，产品和滋扰阶段的供应链进入市场，改变企业的治理，新的中介的电子市场。

Along with the global economy and China" s entering WTO, marketing activities have become more and more prosperous. However, corporate credit imperfection in the marketing has greatly scathed the customers" benefits and placed a negative impact on our firms participating in the global competition. So doing some research on the issues of corporate credit in the marketing has its theoretical and practical purports.

伴随着经济全球化和我国加入WTO，市场营销活动日益繁荣，然而市场营销中企业信用缺失严重损害了消费者的利益，而且对我国企业参与国际竞争起到负面影响，因此对市场营销中企业信用进行研究有着理论和现实双重意义。

Second chapter mainly elaborated the market competition theory, the behavioral theory of consumer buying, the market subdivides and market localization theory, and the marketing mixstrategies theory as well as the brand marketing theory.

第二章主要论述了市场竞争理论、消费者购买行为理论、市场细分与市场定位理论、营销组合策略理论以及品牌营销策略理论等理论。

To ensure the quality of products, all major procurement of spare parts are 500 companies in the world and spending huge sums to introduce color analyzer, vibration test, environmental test instruments and other advanced equipment testing and evaluation of products, quality in the industry stability Habitat crown first,"relying on quality to win the trust", the creators of the strength of the market agree that one of the recipients of "national exemption product","Chinese famous brand","Guangdong Province","China Famous","Shenzhen high-tech technology enterprise "," quality of trust units of the brand Products,"" good reputation in the market of consumer satisfaction with the unit "and" the most market competitive brands ", such as a number of honorary title and the first in China through the ISO9001 international quality management system certification, ISO14001: 2004 International Environmental Management System Certification, China 3C certification, European CE certification, Korea and Japan than at home and abroad certification authority.

为确保产品质量，所有主要的零配件都采购于世界500强企业，并斥巨资引进色差分析仪、振动测试台、环境测试仪器等先进设备对产品进行检测和评定，品质在行业内稳居冠首，&靠品质赢得信赖&，联创的实力得到市场的认同，先后获得&国家免检产品&、&中国名牌产品&、&广东省著名商标&、&中国名优产品&、&深圳高新技术企业&、&质量信得过产品单位品牌&、&市场信誉好消费者满意单位&、&最具市场竞争力品牌&等多项荣誉称号，并在国内率先通过ISO9001国际质量管理体系认证、ISO14001：2004国际环境管理体系认证，中国3C认证，欧洲CE认证，韩国和日本等国内外多家权威机构认证。

After domestic leading brand of color cosmetics Karslan's successful entering into mass market with its sister brand Kafellon, the third brand Lenchom entered the high and mid grade consumption groups relying on the products structure " color cosmetics + skin care"; on the basis of original consumption groups and product series, the two big brands Color Zone and Charminglady developed new China-made color cosmetics products with high-tech content such as 3D color surge eye shadow, blue polar light Xinmeng combination etc.; the brand Ptking belonging to Hangzhou Proya company not only established workshops by itself and produced independently, but also designed products close to market from the consumer need, and applied the promotion model of color cosmetics with easy operation and high efficiency in the terminal network; color cosmetics oriented in mass such as Shanghai Babyface, Guangzhou Mickey, EFU etc.

国产彩妆领导品牌卡姿兰携手姊妹品牌凯芙兰成功进入大众市场之后，第三品牌莲蔻以&彩妆+护肤&的产品结构切入中高端消费群；色彩地带和嘉魅儿两大品牌在原有消费群体和产品系列的基础上，逐步开发出3D炫彩眼影、蓝极光星梦组合等高技术含量的国产彩妆新品；杭州珀莱雅公司旗下彩妆品牌珀金不仅自建厂房自主生产，而且从消费者需求出发设计贴近市场的产品，并将易于操作且效率较高的彩妆推销模式应用于终端网点；上海贝比诗、广州米奇、EFU等大众定位彩妆则以低价格、高品质、终端形象柜的优势快速进入二、三级城市专卖店市场。

But Not long after, in April 2003,"五霸" Replacement Housing Shaandan one missing, to the sun has begun operation, a level playing field for second-hand housing market, dropping a heavy bomb, the entire Xi'an market explosion of the pot, like all of a sudden, a large number of real estate consumers lose their confidence in intermediaries, many people buy a house, renters would rather spend more time personally door-to-door, sell, rent room who would rather pay posters , advertise, do not want to find Real Estate Agents, real estate intermediary market gradually tend to a trough.

但不久之后，在2003年4月，&五霸&置换房屋陕一人失踪，太阳已经开始运作，公平竞争的二手房市场，投放了沉重的炸弹，整个西安一个市场发生爆炸的熔炉，就像突然之间，大量的房地产消费者失去信心的中介，很多人买房子，租房宁愿花更多的时间亲自送货上门，销售，出租房谁宁愿支付海报，宣传，不希望找到房地产经纪人，房地产中介市场逐步趋于低谷。

The split between the two groups can hardly be papered over.

这两个团体间的分歧难以掩饰。

This approach not only encourages a greater number of responses, but minimizes the likelihood of stale groupthink.

这种做法不仅鼓励了更多的反应，而且减少跟风的可能性。