消费者市场

The overall sales of cosmetics in2005 are over 68 billion RMB. The survey by CCA shows that 40% consumersconsider false propaganda as the key problem. 85.1% consumers show distrust in thecosmetics advertisements with an image of celebrity.

但中国消费者协会调查结果显示，四成以上的消费者认为当前化妆品市场存在的最主要问题是"虚假宣传"，85.1％的消费者对名人代言的美容化妆品广告表示了不信任。

So and so only, can the enterprise stay firmly at market and become more powerful. As for white wine enterprise, because of specificity of white wine market, it is proved that in now days who can gain consumer and intensive cultivation in dealer net be able to get priority and become initiative on market competition even win headship.

对于白酒企业来说，由于白酒市场的特殊性，实践证明，在当今白酒同质化比较严重的情况下，谁能很好地把握消费者，谁能在销售网络的建设上精耕细作，谁就能占得市场先机，求得市场竞争的主动，从而取得市场领导者的地位。

To understand customers' demand characteristics and grasp their psychologies and motivations is the critical factor for enterprise to stand inconvincible in the competing environment under the development of e-commerce.

了解电子商务环境下消费者的需求特征、掌握消费者的购物心理和动机，更好地满足消费者需求，是企业在电子商务环境下的市场竞争中立于不败之地的根本。

The decorates a wall general manager neat and tidy that rolls out this service is having his point of view, building materials market control person suit to take on most " whole journey inspect manages " part, first into what be stationed in the market business door wants to be handed in to the market keep gold character, no matter be data business, still decorate a company, cherish oneself quite the position in the market, so, on the service quality that is aimed at consumer, a bit not dare adulterate or laches; Second market control person the angle that can stand in fairness handles affairs, decorate a company to pledge check personnel makes an athlete already normally, ump member, in project quality supervise on have break evenhanded; And inspect grain company is inspect normally and cannot manage, because they are installed with the home,did not restrict between the company, once the project produces a problem, inspect grain company is solved feebly, adopt industrial and commercial bureau, pass the time in a leisurely way even assist wait for orgnaization processing.

推出这项服务的装饰城的总经理井然有着自己的观点，建材市场治理者最适合担当"全程监理"的角色，一则入驻市场的商户都要向市场交纳质保金，无论是材料商，还是装饰公司，都比较珍惜自己在市场中的位置，所以，在针对消费者的服务质量上，丝毫不敢搀假或懈怠；二则市场治理者能站在公平的角度办事，装修公司质检人员通常既做运动员，又当裁判员，在工程质量的监督上有失公允；而监理公司通常是监而无法理，因为他们同家装公司之间没有制约，一旦工程发生问题，监理公司无力解决，还要通过工商局、消协等机构处理。

The 3 characters of the safe vegetable products, which are secretiveness of quality, posteriority of utility, and the consumers' suspicion to the product certification, bring many negative effects on production and consumption, such as asymmetric market information, producers' moral risk, reduction of consumer preference and convers choice.

而安全蔬菜质量的隐匿性、效用的滞后性和消费者对产品认证的置疑性带来市场信息不完全，又给生产与消费造成诸多负面影响，如生产者实施"道德风险"、消费者偏好程度降低、消费者的逆向选择等。

The results show the enterprises have more motive to carry out the strategy of vertical merger and integration in the product market with network externality.And it shows for enterprise or consumer,that the equilibrium in the market structure of vertical integration is superior to one in the market structure of unint...

研究表明，在具有网络外部性特征的产业市场中，企业更有动机去实施纵向兼并一体化战略，并指出在具有网络外部性特征的产品市场中，无论对厂商和消费者，纵向兼并后的市场结构的均衡效率都要优于非一体化的寡头市场结构的均衡效率。

More and more consumers bewails for being traped, on the contrary, the indoor decoration company puts that the customers are really hard to deal with and there is no profit, anyway, all of this result that the indoor decoration remains hot.

市场的火爆、消费者的热情同样也让这个起步迅速的装饰行业麻烦不断，在越来越多的消费者痛惜跌入&装修陷阱&时，装饰公司的反馈则是消费者&难缠&、&没利润&，孰是孰非都使本就发热的家庭装修高烧不退。

This article threads with researching consumer buying behavior and product and market positioning, and explicates and proves from four aspects:The first aspect mainly theoretically summarizes development and advanced marketing theory at present of marketing; The second aspect has explained overall state and function at present of small and medium-sized enterprises and their typical question in marketing, and particularizes marketing strategy of wine factory of QIN CHI;The third aspect mainly utilizes SWOT analytic approach to analyze wine factory of QIN CHI,and finds the main "malady";The forth aspect summarize the formulation marketing strategy methods and noticeable problems of small and medium-sized enterprises by analyzing wine factory of QIN CHI.

本论文以研究消费者购买行为和产品和市场定位为主线，从四个层面进行阐述和论证：第一层面主要从理论上总结了市场营销的发展和目前较先进的营销理论；第二层面阐述了中小企业的目前总体状况、作用，以及它们在营销中的典型问题，并列举秦池酒厂的市场营销的策略；第三层面主要利用SWOT分析法对秦池酒厂进行分析，找出主要&症结&；第四层面通过对秦池酒厂分析，总结出中小企业的制定市场营销策略的方法以及应注意的问题。

Come gradually as buyer's market, of idea of idea of big market sale, integrated sale transmission put forward and apply, a lot of new task has placed in our enterprise before: Market sale target already was contented consumption demand not just, consume demand to satisfy however or develop new requirement, the change consumes a habit, strive for those who enter market; to involve to concern a respect besides company of sale of consumer, agency, supplier, market, still include shift of sale of; of group of organization of orgnaization of Moses, government, bank, labor, trade, general public to go up, sell channel, sales promotion except traditional 4P besides, still include additional 2P, namely influence and public concern.

随着买方市场逐渐到来，大市场营销观念、整合营销传播观念的提出和应用，诸多新课题已经摆在了我们企业的面前：市场营销目标已不仅仅是满足消费需求，而是为了满足消费需求或开发新的需求，改变消费习惯，争取进入市场；涉及的有关方面除了消费者、经销商、供应商、市场营销公司之外，还包括立法者、政府机构、银行、工会组织、行业团体、一般公众；营销手段上，除传统4P(产品、定价、分销渠道、促销)之外，还包括另外2P，即权力与公共关系。

With the influence of traditional conception, there are blindness and non-rational higher educational consumption deed for some individuals and families. In addition, the pedagogues provide the educaion less than normal quality, which reduces the students' satisfacion on it, individual and family has a certain risks on higher educational consumption.

通过对我国高等教育消费市场发展趋势的分析，我们认为高等教育产业国际化发展必然导致高等教育的市场化，在未来的高等教育消费领域，学生消费者的主体地位将更加突出，学生消费者的作用和影响将愈来愈大，学生消费者的选择将决定着高等教育发展方向。

The split between the two groups can hardly be papered over.

这两个团体间的分歧难以掩饰。

This approach not only encourages a greater number of responses, but minimizes the likelihood of stale groupthink.

这种做法不仅鼓励了更多的反应，而且减少跟风的可能性。