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比较广告

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Comparative advertising is a form of advertising,or to be more specific, it is a type of advertising closely related to commercial advertising.

比较广告是一种广告的形式,更具体的说是商业广告中的特殊形式。

Commercial advertising and comparative advertising are based on the fact that they share the same characteristics.

作为商业广告的特殊形式,比较广告与商业广告

The second chapter is concerned with the plural-interest framework of comparative advertising.

本章着重讨论了比较广告的定义与分类,并考察分析了比较广告的现状,及其总的发展趋势与原因。

The third chapter deals with harmonization of the interests framework of comparative advertising.

本章主要探讨了比较广告利益结构的内容,认为它包括有广告主的自由竞争权、被比较竞争对手的公平竞争权、消费者的知情权和选择权及社会公众的公共权益这四种既相互联系又彼此冲突的利益,构成一个有机的整体。

Comparative advertising is a kind of advertisement which is used widely inAmerica and European countries and direct comparative advertising of trademarkinfringement is also more prominent.

比较广告在欧美发达国家是一种广泛应用的广告形式,直接比较广告中的商标侵权现象也较为突出。

Comparative advertising is a special phenomenon in advertising activity.

比较广告是广告活动中一种特殊的现象,与一般的商业广告相比,比较广告由于直接提供了同类产品或服务之间的实质性对比信息,既减少了消费者选购商品的成本,更能使真正的优势产品迅速进入市场,因而在众多的广告方式中为商家所偏爱。

In China's 《Advertising Law》you will not find any articles or regulations regarding "Comparative Advertising".

中国《广告法》虽然没有直接使用"比较广告"这个概念,但有关于禁止进行某些比较的规定。

This thesis analyzes the interests framework of comparative advertising and its harmonization with the interest equilibrium theory as well as various research methods.

全文以比较广告的核心问题棗利益结构为研究主线,以利益平衡理论为分析工具,综合运用各种研究方法(包括比较的方法、实证分析方法、跨学科分析方法、归纳法等),对比较广告的法律地位及其利益结构的内涵与协调进行了深入探讨。

Comparitive advertisements has become the first-choice in so many ways of advertising ,meen-while, it becomes one of the powerful weapons for the enterprises to compete for the market. However,this kind of advertising isn't unharmful to enterprises.

比较广告由于其直接提供了同种或同类产品之间的实质性对比信息,即减少了消费者选购商品的成本,更能使真正的优势产品迅速占领市场,因此成为众商家广告方式中的至爱,也成为企业开展市场竞争的有力武器之一。

The comparative advertisement have more widespread.The comparative advertisement have some characters such as attactivity, attatchment etc. It's easy to form the unlegal competition and injure the right of costumers and other merchants.

由于比较广告具有攻击性、依附性的特点及抬高自身的倾向性,极易形成不正当竞争并侵害消费者和其他经营者权益,故明晰和界定比较广告的合法性标准至关重要。

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