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The content of each part follow as: In the first chapter, as start point and base of the paper, this part focuses on the basic study ofdefinition characteristic of NO, and the existing base of NO-E-Commerceenvironment; In the second one, this part studies the theory base of NO comprehensively applying the theories of core competence competent strategy and transaction cost; Chapter three studies the NO from the coordination of NO, and gives the structure clarification and characteristic of NO firstly, at the same time, put forward the concept of Virtual Enterprise Cluster; Based on such conclusion, studies the model of NO from life cyc organization level process and value chain, and operational mode; In Chapter four, a theoretical explanation was addressed on the above structure by modeling NO with game theory and graphic theory; In the fifth chapter, on the bases of analysis of NO operational risks, coordination mechanism of NO was studied by individually modeling the NO without core and NO with core, and then put forward the solution for coordination mechanism of NO; As an important component of coordination mechanism of NO, Chapter six explored some basic concept of trust and importantly put forward the way of how to build trust in NO, especially investigated the supporting function of valid reputation mechanism of NO for the trust building, importantly an operational method on building reputation mechanism and evaluation method in NO were given; The last chapter applied theconclusion of the paper to investigate the famous trade Web-SUNBU.

全文共分为七章,主要内容如下:第一章作为全文的理论出发点和基础,围绕网络组织的定义、特征以及网络组织生存基础--电子商务环境等方面对网络组织的基本概念进行了阐述;第二章综合运用核心能力、竞争战略和交易费用理论对网络组织产生的理论基础进行阐述;第三章首先从组织协调的角度对网络组织进行了研究,给出了网络组织的结构,分类和特征,同时并给出了虚拟企业群簇;然后在此基础上分别研究了网络组织的生命周期模型、层次模型、过程模型、价值链模型,以及运行模式;第四章综合运用博弈论、图论的相关知识,通过构建网络组织的模型,对上一章所研究的网络组织结构的形成机理给出了一种理论解释;第五章在分析网络组织运行风险的基础上,分别建立无盟主网络组织的博弈论模型和有盟主网络组织的博弈论模型,详细研究了网络组织的协调机制,然后给出了网络组织协调机制的解决方案;第六章作为网络组织协调机制的重要组成部分,本章在讨论了网络组织中建立信任机制的必要性的基础上,研究了网络组织信任关系的类型,提出了在网络组织中如何建立信任机制。

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