旅游者的

If you are a talented poet, you will write a hui bi beautiful poems Gou;if you are an outstanding artist, you will certainly present a magnificent view of the picture portrayed;if you are a well-known singer, you will burst into singing, eulogize this brilliant string of pearl of the motherland, eulogize this beautiful and ancient streets, the voice transmitted to the Quartet;if you are an appreciation of the tourist perspective, you must be this old obsessed by the construction will be in this unique national characteristics intoxicated by the alley.

假如你是一位有才华的诗人，你一定会挥笔写下一篇优美的诗篇；假如你是一位出色的画家，你一定会把眼前景色描绘成壮丽的画卷；假如你是一位著名的歌手，你一定会放声歌唱，讴歌这串祖国灿烂的明珠，讴歌这美丽而古朴的小巷，把歌声传向四方；假如你是一位有鉴赏眼光的旅游者，你一定会被这古色古香的建筑所迷恋，会被这特有的民族特色的小巷所陶醉。

Embody in mainly: The resource touring is the basis that tour estate develops , making use of to the resource touring must consider future need , realize persistence developing , can not limit in the tour need satisfying the modern or the part people but first, on the resource making use of,; Secondary industry, develops a form going ahead , development of tour estate forms a regiment from initial simplicity ,"casting only a passing glance at" developing to tradition is dyadic tour , now already begin to transform spending self holidays to lying fallow and tour to experience that union , successive steps are hoisted each other; The plan and exploitation touring on the plan touring, are owing to being geared to the needs of future one job now thirdly,if is necessary to have long-term sight and acute insight , then it is possible, exceed the time restricting , estate fix position with the tour in future in the plan; The tourist enjoys fourthly, on need, from elementary sense organ , is advanced step by step even with oneself accomplishment touring as lifting and the way realizing the value of life having arrived at vigorous enjoyment.

主要体现在：第一，资源的利用上，旅游资源是旅游产业发展的基础，对旅游资源的利用必须考虑未来的需求，实现持续性发展，而不能局限在满足当代人或者部分人的旅游需求；第二，产业发展形态上，旅游产业的发展从最初的简单组团，发展到传统的"走马观花"式游览，现在已经开始转型到休闲度假与旅游体验相结合，逐步得到提升；第三，旅游规划上，旅游的规划和开发是基于现在、面向未来的一项工作，在规划中必须有长远的目光和敏锐的洞察力，才能超出时间的限制，将旅游产业定位于未来；第四，旅游者需求上，从初级的感官享受，逐步提升到了精神的享受，甚至将旅游作为提升自我素养和实现人生价值的方式。

The great tour purchasing power is the drive power of promoting the region's tourism developmentln the regional space, scale economic and regional separation are one of the basic characteristics of promoting tourism industry, So we must arrange the regional tourism industry with a systematic method and give prominence to the central city. For its outstanding area in the regional space, central city has evident superiority in the regional ecnomic development, and has echelon between central city and its periphery scennic spots, which is the inducement mechanism of tourism industry's arranging, developing and advancing step by step. For the law of diminishing marginal utility and the theory of equilibrium, the max utility equilibrium of tourism consumption be at the point of tangency of undiscrepancy curve and the cost budget curve.

中心城市居民巨大的出游力是拉动其周边旅游地发展重要的内在驱动力；由于地缘关系，区域规模经济与地域分割并存，是旅游产业运动的一个基本特征，为此必须对区域旅游经济进行系统化布局，突出中心城市的产业中心性；因其区位条件独特，中心城市在区域经济发展中居于明显的优势，与周边城乡部位存在经济发展上的梯次性，这种梯次性是区域旅游生产力布局、产业发展梯次传动，最终整体联动的经济诱导机制；根据边际效用递减规律和旅游者最大效用均衡理论，旅游消费效用最大化的均衡在无差异曲线与开支预算线的切点(即旅游目的地选择的最佳位置)上，且随着边际效用递减，目的地选择的最佳位置向远离中心城市方向移动，这就是中心城市与周边旅游地互动关系的经济学解释。

This dissertation is based on the historical development and the current situation in Pingyao's tourism market, through tourists' poll on the spot and internet, analyzes the overall constitution of the tourists generating market of Pingyao by means of combination of economic and geographic measures through the view of spatial scale and demography, including the total amount of the tourists in Pingyao, the constitution of realistic tourist generating market and potential tourist generating market, the nature of the tourist generating market in Pingyao. The thesis establishes an ACD matrix with the occupation of tourist as a main factor to analyze the relationship between tourist flows and their occupations, with the combination of quantitative and qualitative method to take an insight into the tourist segments selected, in the hope of advising a scientific measure and practicable basis for future development of Pingyao's tourism industry in order to convert the present dilemmatic situation to an optimization.

数据发布平台，依据淡季和春节对平遥旅游者抽样调查问卷资料、网络电子邮件问卷和其他有关历史和现状资料，采用地理分析与市场分析相结合的手段，从空间尺度、人口学特征等方面综合分析了平遥旅游客源市场的总体特征：平遥旅游市场总量状况、现实客源地和潜在客源地构成现状、平遥旅游客源市场的基本特征；对以客源地作为平遥细分市场的分析方法进行了研究，构建出ACD矩阵指导目的地对客源地的选择和细分，进而描述性说明每一类客源地细分市场进入细分选择的依据；将职业特征作为人群细分的标准，通过说明职业特征的高度相关性，以职业细分了平遥的客源市场，定量和定性相结合，分析每一类入选的细分人群，为平遥旅游客源细分市场提供科学的方法，作为平遥下一步开发旅游产品、设计旅游项目的依据，以实现平遥旅游资源的优势转化。

With flourishes of all kinds of profitable businesses in tourist attractions, the underlying interests have been floating on the surface, but problems regarding multi-stakeholders have also emerged, for example, neglecting the community interest demands, little interest from the local tourism development; supervision absent in protections of resources and environment; unorderly constructions in low class, sight pollution and so on; In the course of profit production in a scenic spot, conflicts frequently occur among government, investors, community residents, tourists, and the essential cause of those conflicts lies in interest-distribution imbalance.

随着旅游景区的各种盈利性经营活动的日益兴起，使得景区的潜在商业价值日益凸显，利益相关者的多元化问题也日益突出，隐藏着的利益矛盾和冲突也逐渐激化凸显出来，如社区居民利益需求的忽视，从旅游发展中获益有限；景区资源与环境保护及监督不力；杂乱、低水平的建筑及景观污染等。在景区创收过程中涉及到的政府部门、投资者、社区居民、旅游者等利益相关者之间的冲突和矛盾频频发生，这些冲突实质是各方利益相关者间利益分配的不平衡，体现了他们的利益关系的冲突。

"Communications, leisure, living, product consist of city's fundamentalfunctions"(《Athens Charter》). With the development of society, tourism has becomean important function of city. City is the origination and destination of tounism byaccommodating the visitors. Because of the high efficience of transportation, perfectaccommodations, interesting amusement facilities and wonderful "human culturebackground", city becomes an important place which absorbs more and more people.Any landscape tourism zone or other places only depend on city that can formperfect receivirg systems. Tourism and amusement are different with the normalliving of citizen's, but all of these actions are under the base of fitting the high levelleisure wanted. City provides important carrier to deal with this contradict.Meanwhile, it becomes the bridge between tourism and city planning and UrbanDesign. Only expanding this research fields under city level that can take the maincontradict of"City Tourism." City Tourism is composed with some different loose trades.

雅典宪章》认为：&交通、游憩、居住、生产&构成城市四大功能，随着社会的发展，旅游服务已成为现代城市重要功能之一，城市是出入境和接待工作的必经之地，也是旅游的主要目的地和客源地，城市由于其便利的交通、完善的住宿餐饮、娱乐设施及良好的人文环境而成为重要的旅游吸引地之一，任何风景旅游区或其他旅游活动也只有依附于城市才能形成完善的接待服务体系，旅游者在城市中的旅游与游憩需求与居民日常生活虽有差异，但都是在满足基本要求基础上的高层次游憩与休闲活动，城市为解决上述矛盾提供了重要载体，也成为旅游业和城市规划与设计行业共同发展的桥梁，只有深入城市层面展开研究才能抓住旅游产业发展的主要矛盾。

I looked around at the other tourists tall, short, young, old, dark-skinned, light-skinned, rich, poor and saw them also being transformed.

我环顾了一下其他的旅游者——高个的，矮个的，年青的，老年的，黑皮肤的，白皮肤的，富人，穷人——发现他们也被改变了。

But we don't care about Battlegrounds.

但我们并不在乎沙场中的显露。

Ah! don't mention it, the butcher's shop is a horror.

啊！不用提了。提到肉，真是糟透了。