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The news entertainment is studied in three aspects. In the first part, the roots of the entertainment news are also studied through three ways: the culture background of postmodernism, the fashion of consumerism and epicurism, and the influential position of medium behoof. In the second part, the aesthetics in entertainment news is studied through the relationship among the news, entertainment and aesthetics. In the last part, the judgement in moral and the conduction in entertainment are studied through the moralism of the news and the obligation of the mass media.

本文分为上、中、下三篇,从三个不同方面分别对新闻娱乐化现象进行了探究、思考和评判:上篇从后现代主义的文化语境、消费享乐主义的盛行、媒介商业利益的凸显等角度分析我国新闻娱乐化现象出现的深层原因;中篇从新闻、娱乐、审美三者之间的内在联系上,对新闻娱乐化现象进行审美思考:下篇从新闻的道德性和大众传媒的社会责任等方面对新闻娱乐化现象进行道德评判及引导。

The study indicates that the urgent affair to solve the problems in news language is to improve communicators' media literacy and develop their social responsibility in order to bring news language back to reasoning and constructiveness. This is absolutely an effective way to improve communicators' quality and a great action to promote the media credibility.

分析认为:提升传者的媒介素养,培养传者的社会责任感,让新闻语言重新回归理性,是解决新闻语言问题的当务之急,更是培养和提高传者素质的一种有效途径,同时也是提升自身公信力的一项重大举措。

The times is full of information now, people can get all kinds of information that they need from the internet. But, when the internet supply the lots of information, it brings the negative effects at the same time, such as mendacious news. What's the reason of this mendacious news come out from the internet?

如今这个时代是信息爆炸的时代,人们可以轻松的从网络上获取各种所需的信息资源,但网络媒介給受众提供了大量的信息资源的同时,也不可避免地产生了一些负面效应,例如假新闻,假消息,这些网络上的假新闻假消息是如何产生的呢?

On the basis of diversity of media in modern society, especially the general utilization of the internet, citizen media not only recovered the realizability of press freedom of freely and cheaply starting a newspaper or printing leaflets in early capitalism, but also it surpassed early freedom in convenience and cheapness.

现代社会媒介的多样化,特别是互联网等传播新技术的运用,使市民媒介不仅恢复了资本主义早期自由低廉地创办报纸、印刷传单的新闻自由的现实性,而且当今市民媒介的自由度和低廉性远远超越了早期的出版自由。

Through a multiple-level study above, this study puts forward that: 1 As the present-and-absent、up-and-down phenomenon during the history of news reporting, Media Event has made the effect worthy of consideration, which is profoundly manifested in the ways of remodification of traditional relationship of news production and communication.

经由以上逐层深入的探索,本研究认为:1媒介事件一直起伏隐现于新闻报道发展史之中,已经对新闻报道理念和实践带来了不容忽视的影响,其突出表现在于对传统新闻生产及传播关系的改造。2随着时代与新闻传播实践的发展,客观报道理念开始显露出不足和缺陷,从另一个角度来说,这成为媒介事件"异军突起"的"契机"。3应当对媒介事件加以辩证分析和恰当定位。

People are not born a whiteboard, but a board with a congenital "racial memory", the core part of which is manifested as myths. Basing on Collective Unconscious that lurks in audience and media made up of social man, myth re-creates analysis and metaphor in press, revives structure and kerneled meaning of ceremony, thus achieves realistic Resurgence.

大众传播时代,神话以潜藏于由社会人组成的受众与媒介中的集体无意识为基石,在新闻报道中复现出神话的原型与隐喻,在媒介活动里再生出神话仪式的结构和意义,从而实现现实化再现。

Among the powerful news sources, the government officials, at an exclusive advantage, are the primary definers of news event; experts sources appear more and more in the media, but they may often speak on behalf of the government and capital instead of the public. And when the media and journalists become sources in various forms, the offside, absence and dislocation of the media is in sight. Elites sources define the country's key issues through"strategic alliances"in the report, while the public is less and less powerful to affect the media agenda.

在强势来源中,官方占据绝对的优势,是新闻事件中的主要定义者;专家来源越来越多地出现在媒体上,但却往往是在代表政府和资本权力而非社会公众说话;当媒体和记者以各种形式成为消息来源的时候,隐含着媒介角色的越位、缺位与错位;精英来源在新闻报道中会以一种&策略同盟&的方式来定义国家的主要问题,而民众则越来越无力去影响这种媒介议程。

These changes have rap out challenge to the written style of the traditional medians. So we should study the particularities of networks news writing carefully and master it as well . There are significant importance to improving and increase the spread of networks news quality and influence.

这些变化对传统媒介的新闻写作方式提出了尖锐的挑战,认真研究网络新闻写作的特殊性,掌握网络新闻写作的特殊技巧,对于提高网络新闻传播的质量,增加网络新闻传播的影响力具有重要意义。

However a great deal remains to be done in terms of theorising what this whole experience of 'embedding' in war has to tell us about the increasingly blurred lines between journalism and public relations, about media/military relations, about the changes to television news coverage and to the very definition of 'news' being brought about by new technologies, and about differences between journalism practice and 'what the audience wants'.

但是从理论上讲还有大量遗留问题。嵌入式战争报道的经验有待回答以下问题:关于新闻和公共关系之间日益模糊的界线,关于媒介/军事关系,关于电视新闻报道的变化,新技术所带来的对&新闻&的重新定义,以及新闻实践和&观众所想要的&之间的差异问题。

What is seeking for in this academic research from A to Z is to find out the intrinsic rales to guide the practice and promote the effectiveness of the NCMA in China with the argumentation in the three pairs of comparison: deduction and induction, theory and its application and the reality and the future.

文章以这两方面的研究论证为基点,对未来中国军事新闻传播的走向提出了自己的看法:中国军事新闻传播一定要注重传播视野的国际化、传播媒介的高技术化以及传播者媒介素养的提升。

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