战略上

This thesis is on the foundation of the comb of destination marketing literature in the domestic and international studies. From the key concept of strategic marketing "value", the destination is a platform where value is created and transferred. Regarding the management process of destination marketing strategy as the noumenon, through the analysis of value theory, epistemology and methodology, the text constructs the destination marketing strategy theory.

本文在对国内外目的地营销文献梳理的基础上，从战略营销的核心概念"价值"入手，视目的地为一个价值创造和实现的平台，以目的地营销管理过程为本体，重点通过对目的地营销战略的价值论、认识论、方法论和运行平台的分析和论述来构建旅游目的地营销战略理论。

Moller-Maersk, Danmark in maritime logistics operation in China, analyzes how to carry our the brand strategy and how to keep the competitive advantages and gives out some suggestions on how to implement the brand strategy for the Chinese Logistics' enterprises.

通过SWOT对马士基公司进行全面的剖析，同时，通过对马士基公司内部最新的系统和政策的描述，分析了其在中国是如何展开企业的品牌战略、把品牌战略有效地融入传统行业，如何保持企业持续竞争优势、在中国这个巨大的市场上树立自己综合物流服务的品牌与企业形象，并对我国物流企业实施品牌战略提升竞争力提出了建议。

The theory of Peaceful Rise, a developmental strategy with clear intention, gives China's peaceful diplomacy new connotation 'Peaceful', an adjective qualifying 'rise', indicates the new dayspring of the construction of ideological strategy that China will have been doing in the first two decades of 21st century. Its birth indicates the new endeavor to scrabble for the right of discourse on China's international issue.

"和平崛起"理论，作为目标指向非常明确的发展战略，其"崛起"含义给战略机遇期的中国和平外交注入了新的内容；对"崛起"所加的"和平"限定则标志着中国在意识形态战略制高点上的初步建构；"和平崛起"理论本身的深层含义，就是要在国际事务中争夺对中国问题的话语权。

Based on the all-round review of main schools of strategic management, this thesis clarifies the superiority of those theories that focus on process, and expounds the exigency that concrete operational management tools cooperate with these theories.

本文在对战略管理的主要流派进行综合考察的基础上，阐明以战略形成过程为中心的战略管理理论的优越性，同时又提出了具体操作性管理工具与之相配合的迫切性。

The dissertation, from the view of the changes in the theory of strategic planning, in the planning forecast, in the development of strategic tools and innovation of strategic planning technology, clarifies and criticizes the planning forecast of the absolute rationalism and the indeterminism of the post-modernism and finally indicates the ides of alternative forecast on epistemology and theory of practice.

从战略规划理论体系的变革、规划预测思想的转变、战略工具的发展和战略规划技术路径创新的角度出发，本文澄清和批判了绝对理性主义完全预测论和后现代主义的不可预测论，明确提出要坚持认识论与实践论上的渐进主义和有限预测思想。

The dissertation, from the view of the changes in the theory of strategic planning, in the planning forecast, in the development of strategic tools and innovation of strategic pl anning technology, clarifies and criticizes the planning forecast of the absolute rationalism and the indeterminism of the post-modernism and finally indicates the ides of alternative forecast on epistemology and theory of practice.

从战略规划理论体系的变革、规划预测思想的转变、战略工具的发展和战略规划技术路径创新的角度出发，本文澄清和批判了绝对理性主义完全预测论和后现代主义的不可预测论，明确提出要坚持认识论与实践论上的渐进主义和有限预测思想。

Based on the analysis of the type and environment of the compensation strategy in these smes , the author advances the proposal that they should take a more flexible and focalized mixed compensation strategy

本文在分析我国中小民营科技企业薪酬战略的类型、战略环境的基础上，提出中小民营科技企业应采取灵活而富有针对性的混合薪酬战略的设想。

WuLaTe Hou Banner, which is located in the norther frontier of our country, is the one in which the economy is mainly made up of animal husbandry since liberation, the Politics, economy and cult ure in the Banner have had some development under the leadership of the Communist Party of China The developments of economy, scientific technologies and society in the Banner were more significant since the 3th Plenary Session of the 11th Central Committee Particularly According to the demand of the general duties ...

乌拉特后旗是祖国北部边疆的一个牧业旗。解放以来在中国共产党的领导下，政治、经济文化都有了一定发展。特别是十一届三中全会以来经济、科技、社会发展的成就更为显著。然而，按照党在新的历史时期提出的总任务和总目标的要求，根据十三大赵紫阳同志的报告中关于经济发展战略的要求，乌拉特后旗还必须动员全旗各条战线、各族人民努力奋斗，加快加深改革，完成本世纪末的奋斗目标。为了这一目标，该旗在战略指导思想上对旗情的分析研究上、具体的工作讨划上都有周密的安排，决心使该旗的经济、科技和社会有较大发展，为二十一世纪经济腾飞奠定牢固的基础。

Therefore, it can be regarded as a great improvement of the investment decision-making theory and methods .This article makes a systematic research on real options theory and method and its application, including the following several main aspects:Firstly, it makes a detailed discussion about the common theoretical basis of financial options and real options, including no-arbitrage equilibrium principle, risk-neutral definition, complete market and dynamic tracking.Secondly, it analyze three basic characteristic of investment decision-making in modern market economic system: irreversibility, uncertainty and flexibility, and from the angle of their mutual quantitative and qualitative interactions, it makes a comparison between the traditional NPV methods and real options methods and makes a summary of the general analytical methods of real options.Thirdly, it discusses the all elements in the application of real options such as the ^leakages in value of real assets, basis risk, and private risk, and furthermore, it attempts to put forth a normalized strategy of its application and construct a basic framework of its application.Fourthly, it applies real options theory to strategetic investment of enterprises and the buy-out of company, putting forth a value model for strategetic investment program and making a concrete analysis of its application to buy-out. Furthermore, it advocates that a flexible investment decision-making system should be setup according to real options theory in our country.

本文对实物期权理论和方法及其应用进行了系统研究，主要内容包括如下几个方面：(1)详细讨论了金融期权和实物期权共同的理论基础，主要包括无套利均衡原理、风险中性定义、完全市场以及动态复制方法，对这些理论方法的探讨既是本文的出发点和基础，它们提供了研究实际应用实物期权的一个基准点，也是贯穿全文的线索和灵魂；(2)分析了现代市场经济体系中投资决策的三个基本特征即不可逆性、不确定性和时机选择，并从它们数量上和质量上相互作用的重要意义的角度，分析了传统的净现值法与实物期权方法的差异，指出了净现值法在不确定环境中存在的缺陷及实物期权处理投资灵活性的价值，并将净现值法纳入实物期权投资分析决策体系当中，总结了企业投资决策实物期权的一般分析方法；(3)探讨了实物期权应用中要考虑的各种要素，如实物资产的价值漏损、基差风险和非市场风险等，并进一步提出了实物期权应用的规范化策略和构建了一个实际应用实物期权方法的基本框架，尝试将期权的基本原理与企业在现实经济环境中投资决策的要素结合起来，从而可以在一定程度上超越期权的复杂的数学计算而汲取期权思想的精华，从而促进期权决策方法在实际投资决策中的应用；(4)将实物期权方法应用于企业战略投资，得出了战略投资项目的价值模型，指出可以将实物期权理论和方法应用于企业并购，分析了应用的具体方面，并提出应根据实物期权理论建立一套适合我国企业的灵活的投资决策系统。

In its international expansion , Unilever has traditionally used a decentralized national responsive strategy where local subsidiaries develop their markets with a great degree of autonomy , the local subsidiary has very great autonomies to make own market strategy market in order to expand them .

在联合利华的成长过程中，传统上联合利华采用分散化的公司经营战略，更加注重对当地消费者的需求作出反应，当地子公司有很大的自主权去制定本身的市场战略以拓展他们的市场；现在，随着经济全球化的影响，跨国公司实行全球范围管理的成本进一步下降，公司更加注重追求全球范围内的成本降低和效率提高，联合利华自九十年代以来开始进行的战略调整体现了这一战略意图和趋向。

In the United States, chronic alcoholism and hepatitis C are the most common ones.

在美国，慢性酒精中毒，肝炎是最常见的。

If you have any questions, you can contact me anytime.

如果有任何问题，你可以随时联系我。