意象

Advertising methods to create the image of an exaggeration, distortion, anthropomorphism, dislocation, chimeric, alternative, grafting and other methods, advertising strategy and innovation Image USP main strategy, brand positioning strategy and advertising strategy.

广告意象的创造办法有夸张、变形、拟人、错位、嵌合、替代、嫁接等办法，广告意象创新的策略主要有USP策略、品牌形象策略和广告定位策略。

Rudolf Arnheim said real creative thinking is with the"image"in the development of human awareness campaign, moreover the thinking of Chinese people is obviously the'image'thinking.

鲁道夫·阿恩海姆认为："人类认识活动的领域中真正的创造性思维活动都是通过'意象'进行的"。2中国人的思维具有明显的'意象'思维特征。

Every kind of chirography formed its unique aesthetic imagery,and so called "iron-hard picture and flying characters","silkworm head and swallow tail,as square as framed","beautiful as a silver hook and elegant as a disturbed phoenix",and "not Cao,not Zhen,yet flexible" are respectively the unique aesthetic imagery symbols of Zhuan,Li,Cao and Xing.

书体意象是历史发展和审美追求相互作用的结果，每一种书体都形成了自身特有的美学意象，所谓"画如铁石，字若飞动"、"蚕头燕尾、规矩有则"、"婉若银钩，漂若惊鸾"、"非草非真，发挥柔翰"，即篆、隶、草、行特有的美学意象符号。

The existence of these three types of images indicates the cultural differences between the east and the west and demonstrates the distinction in the aesthetical ideals and creative ideas of individual authors, but the new immigrant novels also demonstrate their weakness in employing natural images to convey the communicability of the eastern and western cultures, the spiritual symbiosis and mutual-integration of the people from the east and the west, and the modernity of contemporary thoughts.

新移民小说中这三类自然意象的存在，具体体现了中西文化的差异，表现了作家各自不同的审美理想与创作思想。但是，新移民小说在通过自然意象表现东西方文化的相通性、东西方人精神的共生与共融性、当代思想的前沿性与现代性方面是远远不够的，值得我们深思。

We can see that among works of Fu Xinmin, ink images all without exception with thought, feel.In his language which is imbued with individual characters, image symbols with his own subtle, fuzzy , hazy and dim sense and harmonious, quiet atmosphere fully behave as soul, on the one hand carry on the extension of space and realm from particular meaning, on the other hand has got one gracefully, consummately, do not lose the feeling of the modern sense.

我们看到，在傅新民的作品中，水墨意象无不与思想、感觉相维系，在他的富于个性的语言中，意象作为心灵符号用自身的氤氲性、含蓄性、模糊性和朦胧感以及和谐、宁静的氛围得到充分表现，一方面从特定意义上进行空间和境界的延伸，一方面则获得了一种优雅的、精湛的，又不失现代感的感觉。

Close reading of Lunxun's key—images and their variations in meaning, demonstrating how"still—darkness", as the essential key—image, adsorbs other key—images and develop the dimension of"death".

细读鲁迅的主导意象的作用和意义变化，指出&寂静—黑暗&作为最重要的一个主导意象，与其它的主导意象形成一种共鸣，拓展了&死亡&的内涵和外缘。

Analysis of antetype imago in the story revealed that the story of Cinderella controlled by paternity follows a set of gender orders. Gender power relations operate behind the set of orders gender, by which various imagoes are fixed in position.Through these imagoes some values are transmitted.The story of Cinderella belongs to some culture attribute, which women against the social background of paternity have to obey the male values and aesthetic ideal if wishing to improve their Social position .

通过对故事中原型意象的分析可以看出，在父权制操控下的&灰姑娘&型故事遵循着一套性别秩序，这套秩序背后有性别权力关系在运作，它为童话的各类意象安排好了固定的位置，并通过这类意象传达出一个价值观：灰姑娘型故事只不过是在父权社会背景下，女性希望改变自己的地位而不得不按照男性的价值观念和审美理想去塑造自己的文化属性。

It's literary image began with the appearance of the "Cantos" and "Chu Elegies", after which came a state of two parallel clues developing together. One of the clues is lotus flowers as a literary image in the folk poetry, in the system of "Yuefu", this system most has the representation is picks the lotus poetry, the performance content mainly is the male and female love, in addition, picks the lotus poem also frequently to use for to express connotation homesickness, leaves, and so on lovesickness; While the other is in the system of scholars, in this system, the lotus flower frequently took noble and pure, happy, fresh, refined symbol, then has flees the world with from the suitable pursue, politics expected with frustrated, the personality unfolds and so on a series of implications and the function.

莲花文学意象的发生则是从《诗经》与《楚辞》开始的，之后，呈现出两条线索并行的状况，一条是乐府系统的莲花文学意象，此一系统最具代表性是采莲诗歌，表现内容主要是男女情爱，除此之外，采莲诗也常常用来表达思乡、离别、相思等内涵；另一条是文人诗赋系统的莲花文学意象，在这一系统中，莲花常常作为高洁、美好、清新、脱俗的象征物，进而具有遁世与自适的追求、政治期望与失意、人格展现等一系列寓意与功能。

On the poet's choice, mainly be decided by two standards, one is the popularity and influences of works; two is the meaning of the creations development that it create for the whole colony. Owing to above two standards, the writer chooses seven writers to launch the treatise, they are Jidi Maja, Jimu Langge, Luwu Laqi, Ma Deqing, Aku Wuwu , Asu Yuer, Eni-Mushashijia. In discussing the process, the writer used the nationality and Poetics of the poem as the latent clues, emphasized to inquiry into three main roads and three main realms. On the article structure, the full text mainly is divided into two parts, one is the concrete imago analysis to each poet creations, two is upon the analytical foundation the integration of the theories, with this the treatise could be united into an organic whole. In regard to the conclusion, we educe the characteristics of the colony is deep consciousness to the nation culture, also extensive exploration and attention to poetics. The blemish is the inside emotion and sensibility is similar or duplicate and that the creation pattern is narrow. The main develop threads of the colony are upon the female clan culture the diverse poem skill investigation, its nation culture value tropism present the rising spiral type of return- leave- return again.

在研究方法上，本文以意象分析法为贯穿全文的主要方法，通过对意象的具体分析来****凉山诗群的诗歌世界；在诗人的选择上以其作品的影响力及意义为标准，选择了这一诗群的七位诗人展开论述，他们分别是吉狄马加、吉木狼格、倮伍拉且、马德清、阿库乌雾、阿苏越尔、俄尼·牧莎斯加；在论述过程上，笔者以诗歌的民族性和诗性作为前后贯穿的潜在线索，着重探讨了这一诗群创作的三个主要倾向和三个主要领域，前者详论，后者略述，具体表现在对前三位诗人的论述以诗人论的形式详细展开，探讨他们所代表的凉山诗群发展过程中的三个主要创作倾向，即民族文化的深层开掘、诗艺的实验性探索和艺术哲学的尝试性建构，对后四位诗人的论述则以主题的方式展开，探讨他们所代表的凉山诗群在爱情诗、乡土诗和文化诗三个领域的探索；在文章结构上，全文主要分为两大板块，一是对各位诗人创作的具体意象分析，二是在前文分析的基础上进行理论的整合，以此将前面散珠似的论述贯穿成一个有机整体；在结论上，我们通过整合得出：1、凉山诗人群新时期以来诗歌创作的大致发展脉络：在母族文化的基质之上的多元诗艺探索，其民族文化价值取向呈现为回归—离去—再回归的螺旋式上升形态；2、新时期彝族凉山诗人群汉语诗歌创作的特点，即民族文化意识的深层自觉，对诗性的关注和探索；3、新时期彝族凉山诗人群汉语诗歌创作的缺陷，即情感意蕴的雷同和创作格局的狭小。

For each image, their cognitive functions in the poems are represented in terms of the segregation theory. The analysis will be done on how the image interacts with other images in the same poem to form figure-ground segregation patterns and on Wang"s holistic poetic layout of "Picturesque Embodiment in Poetic Composition.

运用图形-背景分离理论，对于每类意象在诗篇中的认知功能加以描绘，并分析意象如何在同一诗歌文本中同其它意象发生互动，从而形成图形-背景分离模式，并构成王维诗歌的&以画入诗&的整体布局。

Singer Leona Lewis and former Led Zeppelin guitarist Jimmy Page emerged as the bus transformed into a grass-covered carnival float, and the pair combined for a rendition of "Whole Lotta Love".

歌手leona刘易斯和前率领的飞艇的吉他手吉米页出现巴士转化为基层所涵盖的嘉年华花车，和一双合并为一移交&整个lotta爱&。

This is Kate, and that's Erin.

这是凯特，那个是爱朗。