意识形态的

The aggregate of our joy and suffering, thousands of confident religions, ideologies, and economic doctrines, every hunter and forager, every hero and coward, every creator and destroyer of civilization, every king and peasant, every young couple in love, every mother and father, hopeful child, inventor and explorer, every teacher of morals, every corrupt politician, every "superstar," every "supreme leader," every saint and sinner in the history of our species lived there — on a mote of dust suspended in a sunbeam.

我们的欢乐与痛苦聚集在一起，数以千计的自以为是的宗教、意识形态和经济学说，每一个猎人与粮秣征收员，每一个英雄与懦夫，每一个文明的缔造和与毁灭者，每一个国王与农夫，每一对年轻的情侣，每一个母亲和父亲；满怀希望的孩子、发明家和探险家，每一个德高望重的教师，每一个腐败的政客，每一个"超级明星"，每一个"最高领袖"，人类历史上的每一个圣人与罪犯，都在这里——一个悬浮于阳光中的尘埃小点上生存。

The aggregate of our joy and suffering,thousands of confident religions,ideologies,and economic doctrines,every hunter and forager,every hero and coward,every creator and destroyer of civilization,every king and peasant,every young couple in love,every mother and father,hopeful child,inventor and explorer,every teacher of morals,every corrupt politician,every "superstar," every "supreme leader," every saint and sinner in the history of our species lived there--on a mote of dust suspended in a sunbeam.

所有我们的欢乐和痛苦，所有的言之凿凿的宗教、意识形态和经济思想，所有猎人和强盗，所有英雄和懦夫，所有文明的创造者和毁灭者，所有的皇帝和农夫，所有热恋中的青年情侣，所有的父母、满怀希望的孩子、发明者和探索者，所有精神导师，所有腐败的政治家，所有"超级明星"，所有"最高领导人"，所有圣徒和罪人，从人类这个种族存在的第一天起，都发生在这颗悬浮在太阳光中的尘埃上。

The aggregate of our joy and suffering, thousands of confident religions,ideologies,and economic doctrines, every hunter and forager, every hero andcoward, every creatorand destroyer of civilization, every king and peasant,every young couple in love,every mother and father, hopeful child, inventorand explorer, every teacher of morals, every corrupt politician, every"superstar," every "supreme leader," every saint and sinner in the history ofour species lived there--on a mote of dust suspended in a sunbeam.

所有我们的欢乐和痛苦，所有言之凿凿的宗教、意识形态和经济思想，所有猎人和强盗，所有英雄和懦夫，所有文明的创造者和毁灭者，所有的皇帝和农夫，所有热恋中的青年情侣，所有的父母、满怀希望的孩子、发明者和探索者，所有精神导师，所有腐败的政治家，所有"超级明星"，所有"最高领导人"，所有圣徒和罪人，从人类这个种族存在的第一天起--都发生在这颗悬浮在太阳光中的尘埃上。

The aggregate of our joy and suffering, thousands of confident religions,ideologies, and economic doctrines, every hunter and forager, every hero andcoward, every creator and destroyer of civilization, every king and peasant,every young couple in love, every mother and father, hopeful child, inventorand explorer, every teacher of morals, every corrupt politician, every"superstar," every "supreme leader," every saint and sinner in the history ofour species lived there--on a mote of dust suspended in a sunbeam.

所有我们的欢乐和痛苦，所有言之凿凿的宗教、意识形态和经济思想，所有猎人和强盗，所有英雄和懦夫，所有文明的创造者和毁灭者，所有的皇帝和农夫，所有热恋中的青年情侣，所有的父母、满怀希望的孩子、发明者和探索者，所有精神导师，所有腐败的政治家，所有"超级明星"，所有"最高领导人"，所有圣徒和罪人，从人类这个种族存在的第一天起--都发生在这颗悬浮在太阳光中的尘埃上。

In the epilogue, the author mainly discusses the development direction of consumption culture in future. He points out: from micro view, consumption culture had gone through the process from the conception of attaching more weight on practice and ignorance of personality to the conception of personality and inefficiency. In this process, it also shows homogenesis in some degree. From macro view, as a cultural ecology, the consumption culture is in globalization.

本文的结语部分主要探讨了消费文化的未来发展方向，指出：从微观上看，消费文化经历了一个重实用、轻个性的消费观念向个性化和非效用性的方向发展的过程，但在这个发展的进程中，又表现为一定程度上的同质特性来；从宏观上看，作为一种文化意识形态，消费文化正在走向全球化，它是随着物质与观念的跨越边界的流动而必然会产生的结果。

No matter from the mechanism of formation or the social function, ideology considered as a projection of a group's ideal, works through the ego construction, the union of the group and the formation of the illusion. It includes the function of ideal, the identity of the idol and the projection of the idea.

作为群体理想性产物的意识形态，无论是从形成的机制或是所具有的社会功能而言，事实上贯穿了整个自我的建构、群体的凝聚以及错觉的形成等一系列过程，其中至少同时包括理想的功能、偶像的认同与观念的投射等不同的面向。

During this time, Japanese manga influenced their ideas and consciousness. But the crime Japanese committed in World WarII made stereotypes in hearts of Chinese youths, which impede interculture communication between both country by means of manga.

由于二战的影响在中国青年关念里构成的刻版成见，使其对日本动画的欣赏一般而言只止于感官审美的层面，而不涉及意识形态层面；同时由于所反应的本不是日本文化的全貌，加之日本文化的矛盾的一面在其中的体现导致的解读困难，日本动画所设置的象征性现实与中国青年头脑中的主观真实是不相吻合的。

Obviously, the humanity does for the social communitive life which unites highly, when the entire community's destiny is exposed common threat and the challenge time, between all race barrier, the tenacious prejudice as well as the serious opposition difference and so on the different ideology, can in instantaneous substitute by the common will, this is the human nationality and the race can multiply the absolute mystery which 1,000,000 years grow continually.

可见，人类做为高度团结的社会群体性的生命，当整个群体的命运遭受到共同的威胁与挑战的时刻，所有种族之间的隔阂、固执的偏见以及严重的对立分歧等等不同的意识形态，都会在瞬间被共同的意志所取代，这就是人类民族与种族能够繁衍百万年而生生不息的绝对奥秘。

Making sure the cognition of our traditional political culture, the article probes into the four phases of its naissance and development: moral、Tao、amenity、logos; and discusses the soil of naissance: agriculture economy is long-standing、the society configuration patriarchal clan system 、Confucianism come into national ideology、the masterdom of Realpolitik; and describes its characteristic: the paternalistic political culture、the political culture worship power 、the political culture of lay store by civilian、the self-discipline political culture、the political culture of potential rules、the equalitarian political culture.

基于对我国传统政治文化以上的界定，探讨了我国传统政治文化的形成和发展过程的四个阶段：德、道、义、理；其赖以生存的土壤：小农自然经济的长期延续、宗法族制的社会结构、儒学的国家意识形态化、权力阶层的支配与匡约；以及其外在的表现特征：家长本位的政治文化、权力崇拜的政治文化、重民的政治文化、自律诉求的政治文化、&潜规则&的政治文化、均平取向的政治文化。

The text was divided into five parts: The basic conception of narratology applicability of narrative theory in television advertisiment research was explained in the first chapter; television advertisiment was researched on four aspects: the entity of narratory、the display mode of storied advertisiment、the analysis of live broadcast and word of narrative advertisiment in the second chapter; narrative research on the symbol mode of television advertisiment such as montages and voices et cetera was made in the third chapter; television advertisiment was analyzed by signifier and signified of advertisiment as well as narrative technique in desire and implementation in the fourth chapter; the relationship of narrative prototype and adoption in television advertisiment was discussed on several aspects such as circumstances prototype、ideological prototype and person prototype et cetera in the fifth chapter.

本文正文共分五个部分展开：第一章阐释叙事学的基本概念以及叙事理论对电视广告研究的适用性；第二章从叙事的本质、广告故事化的表现形式、广告叙事的时况和话语分析四个方面研究电视广告并尝试建构一个电视广告叙事学的研究模式；第三章对电视广告中的画面和声音等符号形式进行叙事学研究；第四章从广告中的能指和所指、愿望和实现的叙事技巧对电视广告进行分析；第五章从情节原型、意识形态原型、人物原型等方面探讨电视广告中叙事原型与叙事接受的关系，同时探讨电视广告的陌生化表达方式。

Plunder melds and run with this jewel!

掠夺melds和运行与此宝石！

My dream is to be a crazy growing tree and extend at the edge between the city and the forest.

此刻，也许正是在通往天国的路上，我体验着这白色的晕旋。