德勒

In 1919,three years after Asa candler stepped down as president,Coca-Cola experienced a momentous change.

这主要是因为以下这一段事件。1919年，也就是在ASa坎德勒成为公司的总裁后，可口可乐公司经历了重大的变革。

In essence, Asa Candler wanted to buy the world a Coke.

实质上，阿萨·坎德勒想给全世界的人都买一杯可乐。

But Candler had faith in Coca Cola, and believed that one glass would win over even the toughest customer.

而坎德勒对可口可乐有信心，他相信一杯可口可乐就能赢得哪怕是最挑剔的顾客。

Very simple, elementary concept, but Coke was the first company to use that concept and Candler was the one who recognized that in order to get business, you had to get folks to try the product first.

这是一个非常简单而基本的观念，但可乐公司是第一个采用这个方法的公司，而且坎德勒明白，为了做成生意，你就必须首先让人们尝试你的产品。

Now Candler set about making Coca Cola a household word.

现在，坎德勒想做的就是使可口可乐家喻户晓。

If Coca Cola was going to expand beyond its regional roots, Candler would have to make people aware of this new beverage. He had to convince a 2skeptical public that it was special, and make them care whether they got the real thing, or not.

如果要将可口可乐的销售扩展到产地以外的区域，坎德勒必须让人们知道有这么一种新饮料，他必须使持怀疑态度的大众相信它是特别的，使他们对能否喝到的真正好的饮料感兴趣。

The sales know-how was supplied by Asa Candler, who bought the company for $2,300 when the founder died.

阿萨·坎德勒提供了销售的技巧，他在创办人过世后以2，300美元买下了该公司。

Though it was Asa Candler who introduced Americans to Coke, Robert Woodruff would spend 60 years as Coca-Cola's leader introducing it to the rest of the world.

虽然这是亚细安坎德勒人士介绍美国人焦炭，罗伯特书屋将花费60年可口可乐的领导人介绍给世界各地。

Candler distributed clocks, calendars and other items laden with the Coca-Cola logo as he toured the country, spreading the brand and selling his product.

坎德勒分布式钟表、日历和其他物品载货与可口可乐标志作为他参观了国散布品牌和推销自己的产品。

Candler also turned Coke's ingredients into one of the world's biggest secrets: the exact makeup of the"7X"formula stayed secret until 1985 when the company finally let the cat out of the bag.

坎德勒也将可口可乐的成分转变成全球最大的秘密："7X"配方的真正结构一直到1985年才由该公司不小心泄露出去。

Neither the killing of Mr Zarqawi nor any breakthrough on the political front will stop the insurgency and the fratricidal murders in their tracks.

在对危险的南部地区访问时，他斥责什叶派民兵领导人对中央集权的挑衅行为。

In fact,I've got him on the satellite mobile right now.

实际上 我们已接通卫星可视电话了