异化的

The process consists of:First of all, basing on the statistical data through a market survey, this paper uses the methods of principal component analysis and K-means clustering to analyze the AIO lifestyle variables and divides college notebook market into social-oriented consumers market, economy - oriented market, self-oriented consumer market and fashion-oriented consumer market from the perspective of lifestyle;In the following, make analysis of the differences on the assessment of the product attributes in different segment markets to support the marketing strategies for Lenovo;Finally, in accordance with the college segment of the consumer lifestyle preferences and product characteristics, choose the differentiation strategy and gives recommendations on marketing mix strategy for Lenovo.

主要工作如下：首先，本文通过市场调查获取数据，以AIO生活方式变量作为集群划分的基础，通过主成份分析法和K-means聚类，将高校笔记本市场从生活方式的角度细分为社交导向型消费者市场、经济导向型消费者市场、自我导向型消费者市场和时尚导向型消费者市场；接着，本文研究了按生活方式划分的各高校消费者集群在产品属性评估上的差异，从而得出各细分市场的特征，为营销战略的制定提供支持；最后，根据各高校细分市场消费者的生活方式上的特点和产品偏好，实施差异化战略，在各细分市场给联想笔记本提出市场营销组合策略方面的建议

A new GIS software company in China as well as its industry backgroud,also the GIS industry competition structure and development status. Furthermore, a study was done on both of its competitive structure and other factors against the external environment and of its strengths, weakness, opportunities, threats and other factors facing the internal environment in this field. Based on this study and the mission and the developing target of the company, established the general developing strategy of the company --- based upon Geospatial information industry, continuing to keep the monopoly status and anabasis GIS industry at the same time.Rely on the photogrammetry technique to build the brand in 3D GIS market to gradually form competition advantage.Take technique development tactic, such as intergrate with other kind of techniques, combine with 3D core techniques and purchase 3rd-technique;take tactic to make products cater to market, such as promote the products service definition, enhance the added-value development ability, improve products management and design, adopt 3rd products,etc;And particuliar marketing tactic,such as service marketing, relationship marketing, difference marketing and brand marketing,etc. At last, point out that should import professional managers to promote company quality and industry competition ability.

本文描述了一个新进入 GIS 领域的软件企业——适普软件有限公司的发展历史及所处行业背景，客观分析了它所处 GIS 行业的竞争结构、发展现状等外部环境，通过深入分析公司所面临的机遇、威胁、优势、劣势等因素后，结合公司的宗旨及整体发展目标确立了公司的总体发展战略——立足空间地理信息领域，维护公司在摄影测量市场的垄断地位，同时进军 GIS 市场，以摄影测量核心技术为依托，在三维 GIS 细分市场创立品牌，并逐步形成竞争优势，同时提出采用多种渠道发展技术、产品全方位适应市场、强化市场营销及市场开发多元化的竞争策略，并其进一步细化为技术开发策略，如与其他信息技术的结合、与真三维核心技术的结合、技术收购策略等；产品策略，如提高产品的服务理念、提高产品二次开发能力、提高产品管理和设计、采用第三方产品开发等；以及市场营销策略，如采用服务营销、关系营销、差异化营销、品牌营销等方式；最后提出公司应该引入职业经理人制度从管理角度全面提升公司质量，提高行业竞争力。

ICBC act as inland famous commercial bank,held most bushiness halftone dot and comprehensive client resource,held presently compare advanced data warehouse system ,act as a branch ,xuzhou branch want develop credit card business, first of all energetically promote use advanced data warehouse technique best to learn client effective demand, prepare stipulate for marketing policy,combine at specific business region endue difference ministrant ability,withal torsion gently state subsidiary bank banker"s card trade development slowness, competitive power not strong, market share and enterprise strength unmatched disadvantage complexion with torsion xuzhou branch banker"s card trade development slowness competitive power not powerful ,share of market and enterprise strength unmatched disadvantage situation share of market and enterprise strength unmatched disadvantage complexion.

本文认为，中国工商银行作为国内最大的商业银行，拥有最多的营业网点和广泛的客户资源，拥有目前国际上较为先进的数据仓库系统，作为基层分行的徐州行，要发展信用卡业务，首先应大力提升利用先进的数据仓库技术更好地了解客户的有效需求，从而制订营销策略，并在特定的业务领域提供差异化服务的能力，以扭转徐州分行银行卡业务发展缓慢、竞争力不强、市场份额与企业实力不匹配的不利局面，推动银行卡业务的可持续发展。

Most important of all, focus on humanity of children's spirit is based on the following social and cultural settings, i.e. Science increasingly dominates cultural development in the modern society, so it is urgent to overcome the dehumanization of the technological rationality, reshape and regain the humanity of the humanism in the course of the civilization.

当然，关注儿童精神的人文性或人文性的精神，更是基于了这样一种社会文化的背景，即，在现代人类社会中，科学的力量已日趋占据文化发展的主导，为克服技术理性的异化，重塑和归复人类精神的人文性已成为现代文明发展的时代性使命。

After it has manifested World War II the American civilization development is the single dimension material civilization development, following is the human loses, but also is human's disassimilation and human's freedom duplicate loses.

它体现了二战后美国文明的发展是单维度的物质文明的发展，随之而来的是人的自我失落，也即人的异化和人的自由的得而复失。

The social crisis, the violence and terror of Fascism and Stalinism, the technical rationality and human's disassimilation, the current thought and the transformation of philosophy paradigm, those constitute social background of Camus' Existentialism.

社会危机、法西斯和斯大林主义的暴力与恐怖，技术理性和人的异化，时代思潮和哲学范式的转换，构成加缪存在主义的社会背景；独特的人生经历激发他对荒诞的思考、生活的激情以及反叛精神，确定了他的哲学和文学主题；生命哲学、宗教根源和希腊精神则构成加缪存在主义的思想渊源。

For instance, the hazards brought by science and technology are equally decisive to its formidability; new and challenging ethics matters appear , like the decaying or vanishing of the traditional ethics, unavoidability of humane alienation , growing hazardous ratio and so forth.

科学技术的发展给人类的发展带来巨大进步，但也令人类的持续发展面临许多困境，如：科技的危险程度与其强大程度成正比，现代科技的发展带来新的富有挑战性的伦理问题，传统的伦理价值淡化甚至消失，人的异化不可避免，系统危险增加，等等。

At last, the three level development strategies of commercial bank's enterprise pension business were proposed by using strategic management theory. These three level strategies are the corporate level strategies, the business level strategies and the operational level strategies. On the corporate level strategies, financial holding group model could be used to provide comprehensive enterprise pension service. On the business level strategies, the competitive strategies of differentiation and focus and the cooperative strategies used in the development of mixed management could be applied. On the operational level strategies, seven marketing development methods were proposed. They are fulfilling the construction of enterprise pension marketing channel, strengthening overall marketing and linkage marketing; differentiating customers and markets using multi-level marketing skill; strengthening advertisement of enterprise pension knowledge, developing potential customers of enterprise pension and etc.

最后，文章运用战略管理的理论方法全面提出了商业银行企业年金业务的三个层次发展战略：在公司层战略上，提出以金融控股集团模式提供企业年金综合服务；在业务层战略上，提出了以差异化和集中化为主的竞争战略和贯穿于混业经营发展过程中的合作战略；在经营层战略上提出了完善企业年金的营销渠道建设，加强整体营销、联动营销；细分客户、细分市场，采取多层次营销策略；加强企业年金知识的宣传普及，挖掘企业年金潜在客户等七大发展策略。

Then,the focus of an analysis such as the hotel's marketing strategy,market positioning strategy: According to the expense community's different characteristic,may further divide to the market segmentation,can do clear about the positioning,brand strategy:Self-creating Brand Model,Union Dealing Brand Model,Franchise Model,Management Contract Model.service standardization strategies:The service only then has standardized,the service quality can unify,diverse chain strategy:The hotel industry particularity causes the chain operation value may be bigger.Internet marketing strategy:The network sale system of hotel has the revolutionary marketing innovation of the hotel,obtained some to the economy hotel profession enlightenment,and proposed according to the above suits the Chinese economy hotel industry under the recent round big development marketing strategy,such as:differentiation,branding,standardization,chain,the Internet marketing strategy and so on.

而后，重点分析了如家酒店的营销战略，从市场定位策略：按照消费群体的不同特点，可以对市场进一步划分，做出明确定位；品牌化策略：自创品牌模式、联营品牌模式、特许经营模式、委托管理模式；服务标准化策略：服务只有标准化了，服务的质量才能统一；多样化连锁策略：酒店业的特殊性使得连锁的价值更大；互联网营销策略：酒店网络销售系统是具有革命性的酒店营销创新；并据此提出了适合中国经济型酒店行业在新一轮大发展下的营销战略，如：差异化、品牌化、标准化、连锁化、互联网化等营销策略。

The chapter reveals that just like the Surrealists'explosion of art into life itself, Benjamin's theoretical realization is to philosophize life and history. The method employed by him is montage, by which reality is reorganized and thus transformed according to the Messianic ideal.

本章指出：正如超现实主义把生活艺术化，这种实践是把生活和历史哲学化与政治化，它以蒙太奇的手法重新规划现实，显现救赎的远景意象，以此打破资产阶级意识形态的麻醉作用，对抗商品社会的物化与异化状态，寻找历史与现实的本真意义和发展的总体趋势，即到达弥赛亚时代。

Breath, muscle contraction of the buttocks; arch body, as far as possible to hold his head, right leg straight towards the ceiling (peg-leg knee in order to avoid muscle tension).

呼气，收缩臀部肌肉；拱起身体，尽量抬起头来，右腿伸直朝向天花板（膝微屈，以避免肌肉紧张）。

The cost of moving grain food products was unchanged from May, but year over year are up 8%.

粮食产品的运输费用与5月份相比没有变化，但却比去年同期高8％。