广告的

Five advertisements made to the world by the Imperial Trumpet: 1 it transfers imperialist strategic thinking, national economy and military actions to the world; it transfers the American human right culture and living styles to the intellectuals over the world; 3 it transfers the imperialist market/corporate system and political system to the rights activists and elites of the world; 4 it exports culture and transfers American image to the young of the world so as to Americanize them; 5 it tells the world civilian equal social environment and successful stories.

帝国喇叭对全世界的五类广告：一、对全世界的国家广告帝国战略思想、国家经济与军事行动。二、对全世界的知识分子广告美国人的人权文化、生活方式。三、对全世界的权利精英广告帝国市场、公司机制、政治机制。四、对年轻人输出文化、广告美国形象，进行全面的教化。五、对全世界的老百姓广告公平的社会环境、白手发家的故事。

Say Gu Ge again, gu Ge's clever advertisement and search result distinguish, pass on the right side of key word advertisement and advertisement alliance , become the ad agency with the biggest whole world not only, make at the same time Gu Ge's search does not suffer commercial advertisement to make ancon as a result, if look from long-term point of view, this kind of mode compares Gu Ge undoubtedly Baidu is more popular.

再说谷歌，谷歌巧妙的把广告与搜索结果区分开了，通过右侧关键字广告及广告联盟，不仅成为全球最大的广告媒介，同时使得谷歌的搜索结果不受商业广告制肘，如果从长远的角度看，谷歌这种模式无疑比百度更得人心。

Stationmaster people while clapperclaw advertisement alliance deducts an amount, original ad alliance also is in vexed stationmaster people the cogged method that emerge in endlessly, stationmaster people cold-shoulder advertisement alliance while unit price is too low, original ad alliance also is seeking costly ad actively advocate, everything is the two sides of the thing actually, stationmaster and advertisement alliance the impact of mutual depend on sb or sth for existence is short-term can impossible change, since we cannot be changed, both sides should try to understand communication each other.

站长们痛骂广告联盟扣量的同时，原来广告联盟也在烦恼站长们层出不穷的作弊方法，站长们嫌弃广告联盟单价太低的同时，原来广告联盟也在积极寻找高价广告主，一切其实是事物的两面，站长和广告联盟相互依存的关系短期能不可能改变，既然我们改变不了，双方就应该尝试相互理解交流。

Comparative advertising is a special phenomenon in advertising activity.

比较广告是广告活动中一种特殊的现象，与一般的商业广告相比，比较广告由于直接提供了同类产品或服务之间的实质性对比信息，既减少了消费者选购商品的成本，更能使真正的优势产品迅速进入市场，因而在众多的广告方式中为商家所偏爱。

These strategies function as the ostensive stimuli to attract the audience's attention on the one hand and to direct the audience to proceed towards the optimal relevance on the other hand.

听话人接受到明示信息，以关联为取向进行推理。广告是一种特殊的交际形式，在广告交际过程中由于广告自身的功利性易使广告受众采取不信任、不合作的态度，这正是广告交际与其他文体语言交际的不同之处。

This study presents strategies used by the advertiser from three aspects: rhetoric devices - ellipsis, pun, the image of kids, the overtness in advertising for expensive commodities.

这些吸引广告受众注意力的策略正是明示推理中明示信息，其一方面力图吸引广告受众的注意力，另一方面向广告受众传递广告制

When people ratiocinate and deal with the advisement, theadvisement language can not activate their recognition.When people ratiocinate andsuppose the current information of knowledge, they can not find out the connectivesupposing, I.e. the optimal relevance.

在对广告进行推理加工时，广告语言无法激活广告受众的认知机制，广告受众在现有的认知语境信息中进行推理假设，找不到与新信息相关联的认知假设，即最佳关联，这就导致广告人与广告受众的认知推理出现差距，从而失去了双方顺利交际的基础。

The research used content analysis to analyze the Chinese print advertising. It chose the print advertising that won the Longyin Awards as the object. The research investigated the variables about the years, pictures, colours, corpus, the rhetoric of pictures, the surrealism of pictures, Chinese characters, the Sinicism of pictures, the rhetoric of text, the types of slogan, the types of text, the types of proviso, spokesman, the usage of media ect. The purpose of this study is to discuss the trend of Chinese print advertising and the change of Chinese creative elements during the past ten years. Furthermore, the research hopes to provide theory guidance for further research and experience for the practitioner in china.

本研究采用内容分析的方法，以《龙吟榜》上榜的华文平面广告为研究对象，通过对这些代表华文平面广告最高水准的作品的年份、创意的载体、色彩、画面主体、画面展现方式、画面修辞表现法、超现实表现法、中国元素的图案表现、汉字表现法、文案修辞手法、标题类型、正文类型、随文、长文案、代言人以及异型媒体应用等相关变量的分析，全面系统地探讨华文平面广告创意十多年来的变化态势，希望为今后的华文平面广告研究提供新的理论指导，并为广告从业者以及关注华文广告发展的人士提供些许借鉴。

Advertiser loyalty is not only the key factor of the success of modern advertising company, but also the main resource of the competitive advantage of adverting companies.

广告客户忠诚是现代广告公司成功的关键因素，是广告公司竞争优势的主要源泉。广告客户忠诚度的形成有赖于广告公司满意的提高。

Advertiser loyalty is not only the key factor of the success of modern advertising company, but also the main resource of the competitive advantage of adverting companies.

摘 要：广告客户忠诚是现代广告公司成功的关键因素，是广告公司竞争优势的主要源泉。广告客户忠诚度的形成有赖于广告公司满意的提高。

The split between the two groups can hardly be papered over.

这两个团体间的分歧难以掩饰。

This approach not only encourages a greater number of responses, but minimizes the likelihood of stale groupthink.

这种做法不仅鼓励了更多的反应，而且减少跟风的可能性。