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The advertisement assayer of CR-Nielsen points out: The data of market of Chinese network advertisement since 2007 shows the ad demand growth such as FMCG, vogue, recreation, finance and economics is rapid, especially Olympic Games sale rose to vogue and recreational product market very big urge action, consider fashionable network media suffer form of numerous structure, life, consumption latent capacity and step media action, its enclothe recombine dimensions and transmission characteristic and content are formed, can think to this kind of media guides in consumption and sufficient value is had on advertisement transmission, it is one deserves the market that enterprise and ad firm, adcraft pays close attention to adequately and uses, can allow advertisement advocate choose in the media of integrated sale and more spaces are had on combination.

CR-Nielsen的广告分析专家指出：2007年以来的中国网络广告市场数据表明FMCG、时尚、娱乐、财经等广告需求增长迅速，特别是奥运营销对时尚与休闲产品市场起到了很大的推动作用，考虑到时尚网络媒体的受众结构、生活形态、消费潜力和跨媒体行为，再结合其覆盖规模和传播特点和内容构成，可以认为此类媒体在消费引导和广告传播上具有充分价值，是一个值得企业和广告公司、广告代理商充分关注和利用的市场，能让广告主在整合营销的媒体选择和组合上拥有更多的空间。

As you may know, publisher ad servers like DFP help website owners better manage and deliver ad campaigns they've sold directly to advertisers as well as ads that are allocated to third parties, such as ad networks.

正如你所知，广告发布者的网站服务器一样的DFP帮助业主更好地管理和提供他们的广告系列'维生素 E直接销售给广告客户和广告是分配给第三方，例如广告网络。

Notwithstanding the foregoing, Google shall not be liable for any payment based on: any amounts which result from invalid queries, invalid Referral Events, or invalid clicks or impressions on Ads generated by any person, bot, automated program or similar device, as reasonably determined by Google, including without limitation through any clicks or impressions originating from Your IP addresses or computers under Your control, solicited by payment of money, false representation, or request for end users to click on Ads, or solicited by payment of money, false representation, or any illegal or otherwise invalid request for end users to complete Referral Events; Ads or Referral Buttons delivered to end users whose browsers have JavaScript disabled; Ads benefiting charitable organizations and other placeholder or transparent Ads that Google may deliver; Google advertisements for its own products and/or services (excluding payments based on completed Referral Events); or clicks co-mingled with a significant number of invalid clicks described in above, or as a result of any breach of this Agreement by You for any applicable pay period.

尽管有上述规定，但是 Google 不负责支付与以下各项有关的费用：由任何人、漫游器、自动化程序或类似设备（根据 Google 的合理判断）对任何广告产生的无效查询、无效推介活动或无效点击或展示所带来的收入额（包括，但不限于通过以下任何点击或展示：源自您的 IP 地址或您所控制的计算机，通过金钱支付、冒名代表或申请所请求的最终用户在广告上的点击，或通过金钱支付、冒名代表、非法或无效申请所请求的最终用户完成的推介活动）；向其浏览器已禁用 JavaScript 的最终用户投放的广告或推介按钮；为慈善机构提供的广告以及 Google 投放的其他替代广告或透明广告；为自己的产品和/或服务所投放的 Google 广告（不包括与已完成的推介活动有关的费用）；在任何适用支付期内，与中所说明的大量无效点击次数相混的点击次数，或任何其他有违本协议的行为所产生的点击次数。

Actually network advertisement this thing is very the thing of entirely imaginary, for finite to our financial capacity individual, basically won't have the effect with practical what, perhaps should say effect =o, perhaps you should say those big websites, big door, big forum, advertisement frightens a the dead more, ah, that is much really, but the advertisement effect in the advertisement effect to them and our eye is different, why so say inside, the advertisement effect in our eye, the actualest is to give us to bring clinch a deal quantity, if if clinch a deal,the quantity is no good, retreat and beg next, bring constant flow to also be the silver that him not let sb down spends to us, however those old ad advocate the advertisement great majority that join is to sell a product, the advertisement effect that they ask is to reveal closely, the website that does not need me brings how many discharge, sell go out a few products of what.

其实网络广告这个东西是个很虚无缥缈的东西，对于我们财力有限的个人来说，基本上不会有什么实际的效果，或者应该说效果=o，也许你要说那些大网站，大门户，大论坛，广告多的吓死人，呵呵，那确实是多，但是对于他们来说的广告效果和我们眼中的广告效果又是不一样的，为什么这么说内，我们眼中的广告效果，最实际的就是给我们带来成交量，如果成交量不行的话，退而求其次，给我们带来一定的流量也算是对得起自己花的银子，然而那些大广告主投的广告大多数是卖产品，他们所要求的广告效果紧紧是展示，不需要给我的网站带来多少流量，卖出去几个产品什么的。

This thesis is formed by fives mainly, the first part recommends being covered with the state of development of mengniu milk industry, have drawn the advertising activity function performed in the course of covering with mengniu milk industry and developing; Second part Explain that is covered with the advertising strategic value that moves about of mengniu milk industry , sureness and realizing around the advertising strategic objective mainly, the strategy of the advertising activity draws up plans , advertising between activity and other relevant function close interdynamic , advertising activity " combining " such odd parts as function ,etc. is it expound the fact to launch in combining marketing of strategy.

本论文主要由五部分构成，第一部分介绍蒙牛乳业的发展状况，并引出了广告活动在蒙牛乳业发展过程中所起到的作用；第二部分阐述蒙牛乳业广告活动的战略价值，主要围绕广告战略目标的确定与实现、广告活动的战略运筹、广告活动与其它相关职能战略的密切互动、广告活动在整合营销中的"整合"作用等几部分展开论述。

It is to think network advertisement at or surpass traditional advertisement, cheap Mo place does not go to charge; 2 it is Shu of one-sided pursuit impression, impressional Shu is one of levels that measure network advertisement effect, but sometimes one Ge visits Ke Zai a website can produce ten Ge even Shu of two Ge impression; San is to feel integrated big website is straighter than hanging down effect of advertisement of site of is good, but accept the product ad with apparent feature of numerous target group to great majority, this kind of choice is unwise.

一是以为网络广告等于或胜过传统广告，费用低廉无所不到；二是片面追求印象数，印象数是衡量网络广告效果的标准之一，但有时一个访客在一家网站就可以产生十几个甚至二十几个印象数；三是以为综合大网站比垂直站点广告效果好，但对于大多数受众目标群体特征明显的产品广告，这种选择是不明智的。

Leaderette: confronting the economical crisis, advertising media, acting as a media in advertising information, is becoming more and more important; and the development of the whole market supplied a great many funds for adverting media itself.

编辑按语：经济危机袭来，广告媒体作为广告信息的中介物在广告传播中所扮演的角色越来越重要，与此同时广告市场的发展又给广告媒体的发展提供了有力的资金支持，推动了广告媒体的发展。

Results indicated that 1 the metaphor could generate better advertisement attitude than the normal type of advertisement only when it was applied to those people with higher advertising involvement; 2 the audience of low-involvement was unsignificantly effected by the type of advertisement; 3 the purchase intention was unsignificantly effected by both the metaphorical advertisement and the normal advertisement.

本研究发现，1在高卷入受众中，隐喻广告效果优于直述广告；2对于低卷入程度的受众广告类型的影响不显著；3隐喻广告和直述广告对购买意向的影响都不显著。

I SZQZX company's latest series of ads for LCD, hard disk player is advertising specifically for high-grade building elevator ads, car ads, advertising and the development of the exhibition series.

我公司最新推出的SZQZX系列的液晶广告机、硬盘广告播放机是专门针对高档楼宇电梯广告、车载广告、展会广告宣传而开发的系列产品。

After many years of pioneering and development, are leading products of our factory have: Events folding tents, canopies assembled tube, car tent, camping tent, travel tent, advertising tents, rental tents, car show tent, poncho, telescopic boom, wood umbrella, aluminum umbrella, advertising umbrella, advertising arch, advertising flags and the Atrium shade tents and other outdoor supplies.

经过多年的开拓和发展，现我厂主导产品有：折叠式活动帐篷、管式拼装篷、汽车帐篷、露营帐篷、旅游帐篷、广告帐篷、租赁帐篷、汽车展示帐篷、雨披、伸缩臂架、木伞、铝伞、广告伞、广告拱门、广告彩旗和天幕帐篷等户外遮阳用品。

The split between the two groups can hardly be papered over.

这两个团体间的分歧难以掩饰。

This approach not only encourages a greater number of responses, but minimizes the likelihood of stale groupthink.

这种做法不仅鼓励了更多的反应，而且减少跟风的可能性。