广告的

Through analysis of the comparative advertising with some basic principles of economic laws, it elaborates the necessity and rationalization existing of the comparative advertising.

第一章主要通过阐释对比广告的特征和特殊功用，并运用法律经济学的一些基本原理对之进行分析，阐明对比广告存在的合理性以及其值得倡导的法理基础。

Chapter three addresses concerns about the disadvantages and misunderstanding areas of comparative advertising in China and makes some suggestion for the management and supervision of the comparative advertising.

在此基础上，本文的第三章针对我国目前有关对比广告的法律制度的不足与弊端，以及对对比广告的有关认识误区，提出了应对策略和建议。

This thesis analyzes the interests framework of comparative advertising and its harmonization with the interest equilibrium theory as well as various research methods.

全文以比较广告的核心问题棗利益结构为研究主线，以利益平衡理论为分析工具，综合运用各种研究方法（包括比较的方法、实证分析方法、跨学科分析方法、归纳法等），对比较广告的法律地位及其利益结构的内涵与协调进行了深入探讨。

In addition, DVR of digital kinescope technology gains ground with what media shares a technology make the income of content fabricant decreases, by the effect advertising paying fee appears to also make a large number of invalid advertisement on the market put in decrease.

此外，数字录像技术DVR和媒体共享技术的普及使得内容制作者的收入减少，按效果付费广告的出现也使得市场上大量无效的广告投放减少。

Specific environment, the decision of its high advertisement effect of the spread of infiltration: train up a good reading environment, read a long time, reading the high rate of arrival, readers often have to read the depth of media, so "fellow traveler" magazine ads have a strong penetration effect.

特定的阅读环境，决定了其广告的高传播渗透效力：火车上的阅读环境好，阅读时间长，阅读到达率高，读者经常会对媒体进行深度阅读，因此《旅伴》杂志具有很强的广告渗透效力。

Gannett Newspapers, former vice president Michelle has pointed out that in recent years the U.S. press is still developing rapidly, but the ads and news is the balance between being in a significant change, the share of ads from a few years ago 80 percent increase To 90 per cent, while News fell from 20 percent to 10 percent, and there is still a downward trend.

甘尼特报业前副总裁Michelle曾指出，近几年来美国报业仍然发展迅速，但广告和新闻之间的平衡却正在发生着显著的变化，广告的占有率从几年前的80%提高到90%，而新闻则从20%下降到10%，并且仍有下降趋势。

Business Week of U.S. has the largest proportion of DRAd(46.1%), compare to CaiJing 32.2% and Business Weekly 32.5%.

研究结果发现美国《商业周刊》上的直接回应广告数量最多，占该杂志所有广告的46.1%，大陆《财经》和台湾《商业周刊》则数量相当，分别占该杂志的32.2%和32.5%。

He tells of credit card companies that are using similar randomised trials to see which combination of offers and advertising make for the most successful mailshots.

他说信用卡公司也使用类似的随机测试来看哪一种报价和广告的组合能组成最成功的邮件广告。

I shot a commercial for Bulova watches which also features my newest composition,"Time to Fall in Love".

我拍了一支Bulova手表的广告。广告的歌曲也是我的最新作品～&恋爱时刻&。

I shot a commercial for Bulova watches which also features my newest composition,"Time to Fall in Love".

我拍了一支宝路华手表的广告，广告的歌曲也是我的最新创作－《恋爱时刻》。

The split between the two groups can hardly be papered over.

这两个团体间的分歧难以掩饰。

This approach not only encourages a greater number of responses, but minimizes the likelihood of stale groupthink.

这种做法不仅鼓励了更多的反应，而且减少跟风的可能性。