广告的

Because people's understanding of advertising media of the network is insufficient at present, and compared with traditional media's advertisement the network advertisement really stores defectively at the present stage, make the development of network advertisement enter a low ebb.

基于目前人们对网络广告媒体的认识不足，以及现阶段网络广告同传统媒体广告相比确实存有缺陷，使得网络广告的发展进入了一个低谷。

The goal of this thesis is to protect fair competition of the market and consumer's rights and interests, chapter one is the introduction, the aim and the motive of the research and research range; Chapter two is the advertising summary, recommend meaning , introduce the regulation of false or misleading advertisement in our country and foreign countries; Chapter three collects the cases regarding false, untrue or misleading advertisement from Consumer Protection Law and Fair Trade Law, as well as the documents and theories in order to form important basis to make out a set of judgment criterion with four stages to determent a false, untrue or misleading advertisement at Chapter four. Chapter five focuses on the civil liabilities of advertising media of the advertising agency; Chapter six is the conclusion which gives suggestion to improve recent determination structure on false, untrue or misleading advertisement.

本文以保护市场之公平竞争以及消费者权益的角度为出发，第一章为绪论，说明研究动机研究方法与研究范围；第二章为不实广告概述，介绍不实广告之意义以及我国与国外对其之法律规范作说明；第三章为收集消费者保护法与公平交易法的相关案例以及文献与学说形成判断不实广告架构的重要依据，而在第四章对於我国判断不实广告之原则做个重新建构，按虚伪不实与引人错误系两种不同之概念，本文依其拟制出一套新四阶段的不实广告判断准则；第五章系整理不实广告的关系人企业主、广告媒体业、广告代理业之民事责任并分析其所负之责任；第六章为结论并提出改善我国不实广告之判断准则之建议。

The theoretic part also expands ostensive stimuli to its correspondence in advertising and points out its role in understanding advertisements.

理论的构建部分还把明示刺激在广告中的表现进行了具体分析，指出其在推动广告理解和达在实践部分，文章尝试把广告分成两大类：明说广告和暗含广告，并结合关联理论的推理观，分析了两种广告的理解过程，指出明说广告仍然涉及推理并具有隐含信息。

The author believes that, at this stage of our outdoor advertising management legislation targets mainly include as follows : revising the advertising laws and regulations, establish authority, unified, coordinated system of laws and regulations, thus appropriately, explicitly prohibit sexual norms, obligatory norms, permissibility norms, the arbitrary norms boundaries, highlighting the principles of honesty and credibility important position, advertising audience to the prosecution of illegal advertising and the right to establish a standard reporting system and the strengthening of public and advertising capital outdoor advertising operation legislation.

作者认为，我国现阶段户外广告管理立法的目标主要体现在如下几个方面：修改完善广告法律法规，建立权威、统一、协调的法律法规体系、宽严适度，明确禁止性规范、义务性规范、许可性规范、任意性规范的界限、突出诚实信用原则的重要地位、赋予广告受众对违法广告的起诉权和建立规范的违法广告公众举报制度以及加强户外广告资本运作的立法。

To teleplay itself stick an advertisement and interactive type sale, gu Yongqiang tells a reporter, the sale of teleplay project is divided commonly stick an advertisement, theater to sponsor advertisement and suspensive page advertisement for around 3 kinds of forms, but won't use a TV station idiomatic mandatory in insert advertising form.

对于电视剧本身的贴片广告和互动式营销，古永锵告诉记者，电视剧项目的营销一般分为前后贴片广告、剧场赞助广告和暂停页面广告三种形式，但不会采用电视台惯用的强制性中插广告的形式。

Advertising-- Tabulate response-card mechanisms from ads, web site ads, and other forms of advertising.

广告——使用列表法来比较平面媒体广告、站广告或其他形式广告的推广效果。

In macro-perspective views, the popularity of codeswitching in ads reveals people"s psychological tendencies of westernization worship and language superiority admiration; in terms of ads plotting, code choice is usually employed as an effective strategy to call people"s attention so as to fulfill the advertising tasks. In addition, Markedness theory further explains how copywriters use implicatory meanings a code itself conveys to affect the target audience"s understanding of copywriters" purposes and intentions.

从宏观的角度上看，中―英语码转换在中国媒体广告中的流行趋势从心理学的角度体现了人们崇洋的心理及对&优势语言&的崇拜；从广告的创作方面来说，语码的选择是广告撰稿人为了引起顾客的注意从而达到广告宣传目的所采用的一种有效手段；&有标记理论&则从语言学的角度分析了广告撰稿人如何利用语码本身所传递的意义影响广告受众对广告人目的及意图的了解。

The text was divided into five parts: The basic conception of narratology applicability of narrative theory in television advertisiment research was explained in the first chapter; television advertisiment was researched on four aspects: the entity of narratory、the display mode of storied advertisiment、the analysis of live broadcast and word of narrative advertisiment in the second chapter; narrative research on the symbol mode of television advertisiment such as montages and voices et cetera was made in the third chapter; television advertisiment was analyzed by signifier and signified of advertisiment as well as narrative technique in desire and implementation in the fourth chapter; the relationship of narrative prototype and adoption in television advertisiment was discussed on several aspects such as circumstances prototype、ideological prototype and person prototype et cetera in the fifth chapter.

本文正文共分五个部分展开：第一章阐释叙事学的基本概念以及叙事理论对电视广告研究的适用性；第二章从叙事的本质、广告故事化的表现形式、广告叙事的时况和话语分析四个方面研究电视广告并尝试建构一个电视广告叙事学的研究模式；第三章对电视广告中的画面和声音等符号形式进行叙事学研究；第四章从广告中的能指和所指、愿望和实现的叙事技巧对电视广告进行分析；第五章从情节原型、意识形态原型、人物原型等方面探讨电视广告中叙事原型与叙事接受的关系，同时探讨电视广告的陌生化表达方式。

American Marketing Association 即AMA）给广告写了这样的定义:Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, service or ideas by identified sponsors through the various media.

一、引言随着社会主义市场经济的发展，人们的商品意识日益增强，广告的作用在我国也逐渐显露出来。尤其是在今天，我国已加入WTO，经济活动与国际接轨，做好对外广告宣传工作对于企业和国家来说其重要性和迫切性是可想而知的。广告，就是广而告之，即广泛地告知公众某种事物的宣传活动。

The traditional advertising mostly takes the approach of mass media and lacked the necessary communication of consumer psychology with audience; while omnipresent advertising mode of transmission can not ensure an effective advertising reach,"rather victimizes 1000, do not miss one" for the advertising costs and advertising results also powerless.

传统广告多采取大众传播的方式，与受众缺乏必要的消费心理沟通，同时铺天盖地的广告传播方式无法确保广告的有效到达率，&宁可错杀一千，不要放过一个&，对于广告成本和广告效果也同样无能为力。

Neither the killing of Mr Zarqawi nor any breakthrough on the political front will stop the insurgency and the fratricidal murders in their tracks.

在对危险的南部地区访问时，他斥责什叶派民兵领导人对中央集权的挑衅行为。

In fact,I've got him on the satellite mobile right now.

实际上 我们已接通卫星可视电话了