广告活动

Advertising strategy is the artifice or method for the corp to gain more attention.

广告策略是企业在广告活动中为取得更大的效果而运用的手段和方法。

Comparative advertising is a special phenomenon in advertising activity.

比较广告是广告活动中一种特殊的现象，与一般的商业广告相比，比较广告由于直接提供了同类产品或服务之间的实质性对比信息，既减少了消费者选购商品的成本，更能使真正的优势产品迅速进入市场，因而在众多的广告方式中为商家所偏爱。

This thesis is formed by fives mainly, the first part recommends being covered with the state of development of mengniu milk industry, have drawn the advertising activity function performed in the course of covering with mengniu milk industry and developing; Second part Explain that is covered with the advertising strategic value that moves about of mengniu milk industry , sureness and realizing around the advertising strategic objective mainly, the strategy of the advertising activity draws up plans , advertising between activity and other relevant function close interdynamic , advertising activity " combining " such odd parts as function ,etc. is it expound the fact to launch in combining marketing of strategy.

本论文主要由五部分构成，第一部分介绍蒙牛乳业的发展状况，并引出了广告活动在蒙牛乳业发展过程中所起到的作用；第二部分阐述蒙牛乳业广告活动的战略价值，主要围绕广告战略目标的确定与实现、广告活动的战略运筹、广告活动与其它相关职能战略的密切互动、广告活动在整合营销中的"整合"作用等几部分展开论述。

I am always gratified when I win an award,but most of the campaigns which produce results never win awards because they don't draw attention to themselves.

我得奖时，总是很满足；但是大部份有成果的广告活动都没有得过奖，因为广告活动发展的源头并不是以得奖为目的。

American Marketing Association 即AMA）给广告写了这样的定义:Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, service or ideas by identified sponsors through the various media.

一、引言随着社会主义市场经济的发展，人们的商品意识日益增强，广告的作用在我国也逐渐显露出来。尤其是在今天，我国已加入WTO，经济活动与国际接轨，做好对外广告宣传工作对于企业和国家来说其重要性和迫切性是可想而知的。广告，就是广而告之，即广泛地告知公众某种事物的宣传活动。

In the electric wave medium, under the term that audio-visual is combinative, the document is abundant, whole the role for of stereoscopically feeling strongly, its role also pile up one after another; but in the printing medium, under purely the sense of vision of the term, the form than the one of the document, straight-sight is weak, but it doesn't affect it in advertisement and the position in the activity with the role-play.

平面广告由版面大小、位置、色彩、文案和创意内容等要素构成，每一个要素都承担着一定责任，都拥有不同的地位，不同的组合、形式，不同的广告作品与广告活动都会产生不同的结论，有时也需要考虑环境的因素。

Advertising activity is a part of economic field, which plays a catalyzing part in the development of social economy. At the same time, it is a kind of social cultural activity. It advocates some consumption means and value concepts, which will guide people's life style and production means.

广告活动是经济活动领域的一部分，对社会经济的发展起到了&催化&的作用；广告活动同时又是一种社会文化活动，它所宣扬的消费方式与价值理念对人们的生活方式与生产方式有引导作用。

Greene King , which produces Ruddles, said the advert was part of their "uncompromisingly from the country " campaign, which targeted male bitter-drinkers who would recognize the humour behind the advertisement.

Ruddles啤酒的生产者格林金公司说，这则广告的推出是他们&地地道道英格兰乡村特色&广告活动的一部分，其目标客户是饮苦啤酒的男性，而这些人能明白该广告背后的幽默。

Alcopops -- spirit and soft-drink mixes -- are popular amongst the young, promoted by a huge advertising effort that manages to circumvent rules for liquor advertising on TV.

一个大型广告活动所宣传的Alcopops就是酒精饮料和非酒精饮料的混合物，它在年轻人中间非常流行，而这项广告设法规避了关于不准在电视上做酒类广告的规定。

During that seminar I showed many campaignso Persil (going back as far as 1963),Dove Soap U.S.,Marlboro TV (going back 18 years), Hamlet cigars U.K.(going back 20 years),Surf U.S.(going back 5 years), Brooke Bond P.G. Tips "Chimps"(going back 30 years), and a number of others.

在那场讲习中，我给他们看了许多系列广告活动：Persil(追溯到1963年)，美国Dove香皂(追溯到10年前)，万宝路电视广告(追溯到18年前)，英国哈姆雷特雪茄(追溯到20 年前)，美国Surf洗衣粉(追溯到30年前)，还有许多其他的系列广告活动。

Breath, muscle contraction of the buttocks; arch body, as far as possible to hold his head, right leg straight towards the ceiling (peg-leg knee in order to avoid muscle tension).

呼气，收缩臀部肌肉；拱起身体，尽量抬起头来，右腿伸直朝向天花板（膝微屈，以避免肌肉紧张）。

The cost of moving grain food products was unchanged from May, but year over year are up 8%.

粮食产品的运输费用与5月份相比没有变化，但却比去年同期高8％。