广告商

Through the study, the author finds that the advertisers use different kinds of mood adjuncts, modal auxiliaries to claim different degrees of certainty and uncertainty so as to make the advertisements convincing as well as revealing; the advertisers use the present tense to turn to the readers intermittently and to make implicit evaluations of their products/services along the way; use multiple means to realize the imperativeness in advertisements and they address the readers as "you" in advertising textual world to create the pull for the readers to get into the real situation.

具体表现为：广告商通过语气状语、情态助动词、各种认识论性的情态表达造成不同程度的确定与不确定，从而使其广告即有揭示性又保持可信度；使用现在时不时地在广告中直接对读者说话，同时作隐性的评价；使用祈使结构等来实现祈使和礼貌意义；广告主在广告中称呼读者为"你"对读者造成向里的拉力，使读者得以进入广告中的情境。

If you laze in front of the TV doing nothing, then the advertisers are bound to instill a yearning for something that you wouldn't have wanted otherwise .

如果你懒散地在电视机面前无事可做，那些广告商们又注定会一点点地挖掘出你的本来根本不想买的欲望。

Suspicious click patterns, and co-operation with advertisers to enable them to ana lyse the leads generated and

外，然后通过统计人员和软件审查可疑的点击样本，最后再会同广告商对得到的购买可能性数据进行分析

Poor Malarky. He only wanted a package of Viceroy as the "thinking man's cigarette."

可怜的马拉基，他想要的仅仅是一包总督牌香烟，广告商却把它描绘成有头脑的人抽的香烟。

Poor Malarky. He only requireed a package of Viceroy as the "considering man's cigare nottte."

可怜的马拉基，他想要的仅仅是一包总督牌香烟，广告商却把它描绘成有头脑的人抽的香烟。

Of course, ad business does not like transparent, they want to let a reader think you are writing the thing that you write of one's own accord.

当然，广告商不喜欢透明，他们想让读者认为你在写你自愿写的东西。

Liu Yan Na expresses, although viewing rate is right ordinary common people, it is one measures a program to accept undesirable rational scale with data only, but to commercializing operational media company character, it is measure TV program value " hard currency ", ad business is cast do not send ad, sending how many ad is to follow viewing rate commonly of direct link up with.

刘燕南表示，尽管收视率对普通老百姓而言，只是一个用数据衡量节目受不受欢迎的理性尺度，但是对商业化运作的媒体公司而言，都是衡量电视节目价值的"硬通货"，广告商投不投广告、投多少广告一般都是跟收视率直接挂钩的。

This helps to explain why advertisers will only pay a pittance for page views on many social networks.

这就解释了为什么广告商只愿意花很少的钱在网络社区上打广告。

Gu Yongqiang expresses further, actor cruel still can develop the star acting character according to ad business to undertake directional put in, the network is interactive the product of playlet is embedded the brand-new video sale mode such as type advertisement.

古永锵进一步表示，优酷还会开拓根据广告商的明星代言进行定向投放、网络互动短剧的产品植入式广告等全新的视频营销模式。

These direct advertisers know how to grab the consumers' attention, and prey on people's impulses.

这些直销广告商们知道如何吸引消费者的眼球，引起人们的消费欲。

As she looked at Warrington's manly face, and dark, melancholy eyes, she had settled in her mind that he must have been the victim of an unhappy attachment.

每逢看到沃林顿那刚毅的脸，那乌黑、忧郁的眼睛，她便会相信，他一定作过不幸的爱情的受害者。

Maybe they'll disappear into a pothole.

也许他们将在壶穴里消失