广告

Click the valuation mode that pays fee to mean a point to attack ad, advertisement advocate must pay fee, search engine and network adcraft are met gain.

点击付费的计价模式意味着只要点击一下广告，广告主就必须付费，搜索引擎和网络广告代理商都会赢利。

Mr. Xing of major of Shanghai university broadcasting television tells a reporter, the adcraft of CCTV needs in every annual background enters contest bid, Spring late advertisement is too good sold, everybody wants to act as agent.

上海大学广播电视专业的邢老师告诉记者，央视的广告代理商需要在每年年底参加竞标，&春晚的广告太好卖了，谁都想代理。&

Controller of firm of ad of heart of sina adcraft beauty thinks, celebrity rich guest will make the window that brand of 2008 year network transmits, famous rich guest already became a kind gradually rare lack resource, become company brand to transmit the contention central issue that leaves one round.

新浪广告代理商漂亮心灵广告公司负责人认为，名人博客将成为2008年度网络品牌传播的亮点，知名博客已逐渐成为一种稀缺资源，成为企业品牌传播下一轮的争夺焦点。

Analysis of controller of firm of ad of heart of sina adcraft beauty thinks, celebrity rich guest will make the window that brand of 2008 year network transmits, famous rich guest is already became a kind gradually rare lack resource, become company brand below transmission one round to contend for a focus.

新浪广告代理商漂亮心灵广告公司负责人分析认为，名人博客将成为2008年度网络品牌传播的亮点，知名博客是已逐渐成为一种稀缺资源，成为企业品牌传播下一轮争夺焦点。

Today,almost all our layouts look "addy".

现在，我们大部份广告版面的编排方式都有太过「广告化」。

Today,almost all our layouts look "addy".Too bad.

现在，我们大部份广告版面的编排方式都有太过「广告化」。

Couple days ago,"reservation train ticket" the adlet posts after a Yantai university each corner then immediately attracts the numerous university student's attentions, over a hundred people go to "the retail spot" to take out money in abundance the order form, but when they ticketing, discovered that the order form person disappeared without a trace

前几天，&预订火车票&的小广告张贴在烟台一所高校内各个角落后便立即吸引众多大学生的注意，上百人纷纷前往&代售点&掏钱订票，可是当他们去取票时，发现订票人已不知去向，目前，警方已介入调查此事，可见代售票广告是很不让人放心的，有时间还是自己或是托朋友去买吧。

Alleged flexible language: It is to show with the target the market passes specific concept to appeal to to direct beg, the means of basis of fact of be particular about, engineer personnel by major or the literal advertisement that the article table of ad firm will come to organize responsible compose to have agitative to be not rigid medium, make the netizen walks into the magnetic field of my set not self-consciously, give its impact of powerful specific aim psychology, realize IP effect mode quickly.

所谓软文：是指以目标市场为导向通过特定的概念诉求、讲求事实依据的方式，由专业策划人员或者是广告公司的文案来组织负责撰写具有煽动性的非硬性介质的文字广告，使网友不自觉地走进我设定的磁场，给予其强而有力的针对性心理冲击，迅速实现IP效应模式。

If the individuals engaging in advertisement are good at combining the traditional culture Symbol and modern advertisement to exhibit ethical, civilian, agrestic, and traditional symbolization and fable on advertisement communication format and content, the designing will gain powerful pneuma supporting. At the same time, they need to hold the traditional cultural manner and put them into international universal designing language and modern designing ideas.

笔者认为，如果广告人善于将传统文化符号与现代广告设计相结合，对广告传达的形式和内容方面大胆展现民族的、民间的、乡土的、传统的各种象征与神话表述，在保持本民族传统艺术风格的同时，融入国际通用的设计语言及现代设计理念，能使设计获得强大的精神支撑。

Based on analysis to t hese causes above, the essay puts forward some countermeasures to advertisement legislation: the Advertisement Law should be amended, and civil liability breaki ng the Advertising Law should be amene and in the mean time, the administ rative system should be rebuilt and the representative of the system should be e stablished.

在分析原因的基础上，提出了完善广告立法的对策：进行广告法典编纂，完善广告法民事责任制度，完善行政法律制度和建立代表诉讼制度。

And discuss some key point of integrated management system design, include hazard identification and risk assessment and risk control in the occupational health and safety management, the measure of satisfaction target of customer, the flawlessness of law system, the integration of the integrated management system and enterprise standardization system, unify lead institution and work orgnization, integreted internal audit and integrated management review.

同时，论述了一体化管理体系构建中的几个主要问题，包括职业健康安全管理中的危险源辨识、风险评价和风险控制、顾客满意度的科学监测、法律、法规体系的完善、一体化管理体系与企业标准化体系的有机结合、统一的领导机构和工作机构、一体化的内部审核和管理评审。

Deepwater Taranaki is investigated for its petroleum potential, using all available seismic data tied to shallow-water wells.

运用与浅水井相关的现有全部震波探测数据考察了深海区塔拉纳基盆地的油藏前景。