广告

In China we are halfway there in terms of digital inventory, as OOH advertising was only re-introduced in 1979, in a short time we have 'leap frogged' over the organic stages of OOH development (paper and paste on billboards, to scrolling, to vinyl to some digital) and have moved quickly from vinyl to screen based OOH.

在中国，在实现数字化的量的道路上我们已经走了一半，要知道户外广告在1979年才重新引入中国，在很短的时间内我们实现了&飞跃&，跳过了户外广告发展的基本阶段（先是纸质和粘贴式的广告牌，到滚动广告，到胶印广告再到某种程度的数字化），从胶印广告快速过渡到户外数字媒体阶段。

Occasionally you had broken up to think frowzily, new student website has a few to raise a clear profit pattern at the beginning, even if has, that no more than is advertisement, classify advertisement it may not be a bad idea, it may not be a bad idea of more accurate cent numerous advertisement, it is anyway from those advertisement large family (portal station and perpendicular station) the work of prize business, jump out this circle thinks, network advertisement market of China has how old, how many does profit have, the family status that more or less there is mature experience in this respect and perpendicular station are there?

有时候您翻过闷来想想，新生网站一开始有几个提出个明确的盈利模式来，即便有，那无非是广告，分类广告也好，更精确的分众广告也好，反正就是从那些广告大户撬生意的活，跳出这个圈子想想，中国的网络广告市场有多大，利润有多少，有多少在此方面有成熟经验的门户和垂直站？

It is to think network advertisement at or surpass traditional advertisement, cheap Mo place does not go to charge; 2 it is Shu of one-sided pursuit impression, impressional Shu is one of levels that measure network advertisement effect, but sometimes one Ge visits Ke Zai a website can produce ten Ge even Shu of two Ge impression; San is to feel integrated big website is straighter than hanging down effect of advertisement of site of is good, but accept the product ad with apparent feature of numerous target group to great majority, this kind of choice is unwise.

一是以为网络广告等于或胜过传统广告，费用低廉无所不到；二是片面追求印象数，印象数是衡量网络广告效果的标准之一，但有时一个访客在一家网站就可以产生十几个甚至二十几个印象数；三是以为综合大网站比垂直站点广告效果好，但对于大多数受众目标群体特征明显的产品广告，这种选择是不明智的。

The overseas photographical expression and creation, which has broadened the vision of China's advertisement, means both a challenge and an opportunity for China to advance its advertisement photography and enter the international mar...

本文通过介绍广告摄影视觉语言发展和演变的历史和广告摄影的特性，重点围绕摄影的构图、光影、色彩的表现形式，对广告摄影的视觉语言展开深入分析，其中结合文化、历史、心理学等方面知识，力图找到影响广告摄影视觉语言表达的内在因素，以对广告摄影的创作实践起到参考和指导的作用。

The overseas photographical expression and creation, which has broadened the vision of China's advertisement, means both a challenge and an opportunity for China to advance its advertisement photography and enter the internationa...

本文通过介绍广告摄影视觉语言发展和演变的历史和广告摄影的特性，重点围绕摄影的构图、光影、色彩的表现形式，对广告摄影的视觉语言展开深入分析，其中结合文化、历史、心理学等方面知识，力图找到影响广告摄影视觉语言表达的内在因素，以对广告摄影的创作实践起到参考和指导的作用。

According to previously announced programme, Japan Dentsu will integrate China Power Group's three companies in the Internet advertising, online media and business services, namely the Beijing Dentsu Advertising Co., Ltd., Beijing Orient Advertising Co., Ltd., the Shanghai East camp Advertising Co., Ltd. At the same time, Focus Media will also include integration (Allyes - All Yes, Kesi WorldCom, the miracle of creation, Ka Wah's constant, constant - Guangzhou, Shanghai stockwork), its six ad Companies, and interactive network field survey company resources, both owned by sharing technology, databases, business, and so on the strengths and improve the efficiency of use of media resources, provide better customer System Solutions.

据此前公布的计划，日本电通将整合中国电通集团旗下三家公司的互联网广告、网络媒体业务和服务，它们分别是北京电通广告有限公司、北京东方日海广告有限公司、上海东派广告有限公司；同时，分众传媒也将整合包括(好耶-All Yes、科思世通，创世奇迹，嘉华恒讯，广州恒讯，上海网脉)在内的旗下6家广告公司，以及互动网络领域调查公司资源，通过共享双方拥有的技术、数据库、业务能力等方面的优势，提高媒体资源利用效率，为客户提供更好的系统解决方案。

Results indicated that 1 the metaphor could generate better advertisement attitude than the normal type of advertisement only when it was applied to those people with higher advertising involvement; 2 the audience of low-involvement was unsignificantly effected by the type of advertisement; 3 the purchase intention was unsignificantly effected by both the metaphorical advertisement and the normal advertisement.

本研究发现，1在高卷入受众中，隐喻广告效果优于直述广告；2对于低卷入程度的受众广告类型的影响不显著；3隐喻广告和直述广告对购买意向的影响都不显著。

Advertiser loyalty is not only the key factor of the success of modern advertising company, but also the main resource of the competitive advantage of adverting companies.

广告客户忠诚是现代广告公司成功的关键因素，是广告公司竞争优势的主要源泉。广告客户忠诚度的形成有赖于广告公司满意的提高。

Advertiser loyalty is not only the key factor of the success of modern advertising company, but also the main resource of the competitive advantage of adverting companies.

摘 要：广告客户忠诚是现代广告公司成功的关键因素，是广告公司竞争优势的主要源泉。广告客户忠诚度的形成有赖于广告公司满意的提高。

Based on the status quo of the study of the advertisement language in the advertisement field and the linguistic field in our country,this paper demarcates the two studing fields which link their different studying purposes:the study in the linguistic category and the study in the advertising category.

就国内广告界与语言学界对广告语言的研究现状，界定广告语言研究的两种分别联系于它们各自不同研究目的的研究范畴：语言学范畴的研究与广告学范畴的研究，并就广告学范畴的广告语言研究的方法论，提出了新观点。

Plunder melds and run with this jewel!

掠夺melds和运行与此宝石！

My dream is to be a crazy growing tree and extend at the edge between the city and the forest.

此刻，也许正是在通往天国的路上，我体验着这白色的晕旋。