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The thesis discusses Baoding Electric Power Corporation under new situation interms of macro environment and micro environment and the phase of electric powersupply and demand. By the analysis of marketing status of Baoding Electric PowerCorporation and the actu...

论文从宏观、微观环境、电力供需形势等方面论述了保定供电公司所面临的新环境,在对保定供电公司营销状况及保定地区用电市场现状分析的基础上,运用灰色马尔可夫链方法对未来电力需求进行了科学预测,并结合综合评价方法确定保定地区的电力目标市场为工业用电市场和城乡居民用电市场,根据电力市场营销理论,结合保定供电公司在电力市场营销中存在的问题,提出了相应的电力营销策略。

Jiang Yang said that in recent years the face of energy, resources, the bulk of the extreme fluctuation in commodity prices, a growing number of companies and investment banks, hedge funds and other institutions to make use of futures market in the allocation of assets and management of risks, global commodity futures market structure and functions of profound changes in the futures market influence greatly enhanced, in the development of commodity futures market position than ever, the gradual deepening of market functions, and its economic stability in the promotion of healthy operation, to safeguard national energy security, food security , financial and economic security, such as the important role of all aspects of growing concern by the market and look forward to.

姜押嗯说,近年来,面对能源,资源,初级商品价格下滑,公司和投资银行,对冲基金及其他机构越来越多的剧烈波动,大部分要利用期货市场在资产风险管理和分配,全球商品期货市场结构和期货市场的深刻变化功能的影响大大增强,在商品期货市场中的地位比以往任何时候的发展,市场功能逐步深化,其经济稳定在推广的健康运行,维护,如对日益增长的市场关心的所有方面的重要作用,国家的能源安全,粮食安全,金融和经济安全,并期待着。

The company website operation, develops the B2C service to develop channels and so on Carrefour, Bestbuy to complete to Southeast Asia market survey Region marketing consultant works the responsibility division key sales territory, investigates the market environment and the domestic customer consumer behavior development essential channel seller, formulates the region sales program formulation reasonable price strategy, the opportune moment carries on the effective promotion customer maintenance, utilizes the actual seller the 4C theory to train The main achievement completes TOYOTA the SALE training (behavioral science, marketing theory, CS, brand management), grasps Toyota Production System and Just in the time management implements the Toyota type sale, manages in the region the channel, the achievement month by month promotes, to achieve the region year sales target (70,000,000 RMB) The commodity business planning works the responsibility deliberated company's profit structure, the analysis with the control division old times the profit and loss, the formulation new product operational policy, the strategy market environment investigation estimate potential market profit rate comparison product competition situation, the product localization, the estimate life cycle, the curve analytic product cost, after formulation price strategy product going on the market, track produce market situation The main achievement participates in W-PJT, NOVA-PJT, the AIR-FORCE project, under the project participates in the personnel joint effort, the product year sales volume achieves 100,000 Commodity business planning work responsibility market survey; Coordinates the South Korean research and development personnel, to the new product the brand-new development, formulates the zone price strategy, compared with competitive power situation.

公司网站运作,开拓B2C业务开发Carrefour、Bestbuy等渠道完成对东南亚市场调查区域销售顾问工作职责划分重点销售区域,调查市场环境及当地客户消费行为开发关键渠道销售商,制定区域销售计划制定合理价格策略,适当时机进行有效的促销活动客户维护,将4C理论运用到实际销售员培训主要业绩完成TOYOTA SALE培训(行为科学、营销理论、CS、品牌管理),掌握Toyota Production System和Just in time管理实施Toyota式销售,管理区域内渠道,业绩逐月提升,达成区域年销售目标(7千万RMB)商品企划工作职责与管理部研讨公司的利润结构、分析往年损益,制定新品经营方针、策略市场环境调查估计潜在市场获利率比较产品竞争情况,产品定位,预估生命周期、曲线分析产品成本,制定价格策略产品上市后,跟踪产品市场情况主要业绩参与W-PJT、NOVA-PJT、AIR-FORCE项目,在项目参与人员共同努力下,产品年销量均达到10万台商品企划工作职责市场调查;协同韩国研发人员,对新产品全新开发,制定区域价格策略,比较竞争力情况。

Raw material respect: Of cooking benzene market rise benefit at price of upriver crude benzole go tall and of market of oil pure benzene pull move, at present manufacturer of most cooking benzene has not resume production, market supply of goods slants close, although partial manufacturer has certain stock, but the high priced stocks that before be a section more, lays in, cherish goods state of mind is greater, near future of oil pure benzene went tall to also provide a space for the attune on cooking benzene market, if later period of oil benzene market continues,take tall word, cooking benzene market still has the possibility that rise.

原料方面:焦化苯市场的上涨得利于上游粗苯价格的走高以及石油纯苯市场的拉动,目前多数焦化苯厂家尚未恢复生产,市场货源偏紧,虽然部分厂家有一定库存,但多为节前储备的高价货,惜货心态较浓,石油纯苯近期走高也为焦化苯市场上调提供了空间,若石油苯市场后期继续走高的话,焦化苯市场仍有上涨的可能。

Chapter 3 studies the forming of market economy as adjustment mechanism of economic system of England under mercantilism, and analyses the foundation of market economy. The unitive market come forth with the conflux of rural market, town market and fair into London market. The foreign market experience the staple trade stage and the European trade stage, and engender a network of foreign trade. A multilateralism system establish.

第三章研究了市场经济作为英国重商主义经济体制的协调机制的形成,分析了市场经济的基础,国内市场在伦敦的整合下把村庄市场、城镇市场、市集等市场形式汇流成统一市场,海外市场经过传统的商站贸易阶段、欧洲贸易阶段,最终形成了一个多层次的海外贸易网络,并确立了以伦敦为中心的多边贸易体制。

Chapter 3 studies the forming of market economy as adjustment mechanism of economicsystem of England under mercantilism, and analyses the foundation of market economy. The unitive market come forth with the conflux of rural market, town market and fair intoLondon market .The foreign market experience the staple trade stage and the European tradestage, and engender a network of foreign trade .A multilateralism system establish.

第三章研究了市场经济作为英国重商主义经济体制的协调机制的形成,分析了市场经济的基础,国内市场在伦敦的整合下把村庄市场、城镇市场、市集等市场形式汇流成统一市场,海外市场经过传统的商站贸易阶段、欧洲贸易阶段,最终形成了一个多层次的海外贸易网络,并确立了以伦敦为中心的多边贸易体制。

With the fast development of China's financial market, the key elements of financialmarket (debenture market, stock market, foreign exchange market and futures market)have developed greatly both in exchange size and varieties exchangeable.

随着中国的金融市场市场化改革的加速推进,我国的金融市场的重要组成部分债券市场、股票市场、外汇市场和期货市场无论是从规模、还是可以交易的产品品种都得到了空前的发展。

Then positively ana.lyzed transmission effect of monetary policy of China in recent years, and with relative theories, discussed rr~ore deeply the existing principal problems on transmission mechanisms of monetary policy in our state under the realistic institutional situation of economy and finance:(1)Monetary policy tools lag behind the economic and financil background;(2)Separated and uneven money markets, the lack of transaction agents and defect in the relation between money markets and c~potal markets, have rendered the transaction of monetary policy lack on effective channel;(3)over-speculating, illegal operation and insufficient competition have severely weakened the transmission fumction;(4) systematic defect of state -owned commercial bank, asymmetry between financial and economic composition have made monetary policy lose an effective carrier;(5) factors beyond the financial system, such as soft cornstraint over state - owned enterprises policy decision, imperfect social insurance system, etc.

接下来对我国近年来的货币政策传导效果进行了实证分析,在此基础上运用相关传导机制理论并结合我国实际经济、金融制度与环境论述了我国当前货币政策传导机制的主要问题:(1)货币政策工具相对于经济、金融环境显得落后;(2)货币市场的分割、不平衡、交易主体不全以及货币市场与资本市场的联系机制缺位使得货币政策缺乏一个有效的场所;(3)资本市场特别是股票市场的过渡投机、违规操作以及不充分竞争严重地削弱了证券市场的传导功能;(4)国有商业银行现行体制的缺陷,金融结构与经济结构的非对称使得货币政策传导受阻;(5)金融体系外的因素(如国企决策行为软约束、社会保障制度不健全)。

Then positively ana.lyzed transmission effect of monetary policy of China in recent years, and with relative theories, discussed rr~ore deeply the existing principal problems on transmission mechanisms of monetary policy in our state under the realistic institutional situation of economy and finance:(1)Monetary policy tools lag behind the economic and financil background;(2)Separated and uneven money markets, the lack of transaction agents and defect in the relation between money markets and c~potal markets, have rendered the transaction of monetary policy lack on effective channel;(3)over-speculating, illegal operation and insufficient competition have severely weakened the transmission fumction;(4) systematic defect of state -owned commercial bank, asymme try between financial and economic composition have made monetary policy lose an effective carrier;(5) factors beyond the financial system, such as soft cornstraint over state - owned enterprises' policy decision, imperfect social insurance system, etc.

接下来对我国近年来的货币政策传导效果进行了实证分析,在此基础上运用相关传导机制理论并结合我国实际经济、金融制度与环境论述了我国当前货币政策传导机制的主要问题:(1)货币政策工具相对于经济、金融环境显得落后;(2)货币市场的分割、不平衡、交易主体不全以及货币市场与资本市场的联系机制缺位使得货币政策缺乏一个有效的场所;(3)资本市场特别是股票市场的过渡投机、违规操作以及不充分竞争严重地削弱了证券市场的传导功能;(4)国有商业银行现行体制的缺陷,金融结构与经济结构的非对称使得货币政策传导受阻;(5)金融体系外的因素(如国企决策行为软约束、社会保障制度不健全)。

First of all, the evolutionary game model of this system is built, according to a population and determinately dynamic function in evolutionary game theory, and quilibrium structure and effect factors of the evolutionary system are analyzed. Next, the evolution quilibrium characteristics of investor behaviors in China's securities market are researched as a demonstration, and the reasons why noise traders become popular in the process of investor behavior evolution are explained, based on its evolutionary mechanism. Moreover, the influences of investor behavior evolution on share market's fluctuation are researched through setting up its noise trade model. When noise traders are dominant in securities market, price discovery function and resource configuration effect are also analyzed. Finally, when noise trade become popular, the shortage of some policies, such as, enlarging institution investor and short sale is explained, and some good suggestions are provided according to former research results.

首先,应用进化博弈论中的单群体确定性模仿者动态方程建立证券投资者行为的进化博弈模型,并对进化系统的均衡结构特征及其影响因素进行分析;其次,根据我国证券市场实际,对我国证券投资者行为进化的均衡结构进行实证分析,并从投资者行为进化的角度,解释我国证券投资者行为进化为噪声交易主导市场的原因;然后,通过建立股市波动的噪声交易模型,研究投资者行为的进化对股市波动的影响,并进一步分析我国噪声交易主导市场时对市场价格发现和资源配置功能的影响;最后,根据理论及实证的研究成果,分析噪声交易主导市场时大力发展机构投资者等制度作用的有限性,并进一步提出我国证券市场相机治理的政策建议。

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