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Project Profile:Customer Loyalty Assurance project provides integrator feedback,stairstep service,club activity and some customer care action for the customer according to the united exterior resource, so as to improve the customer loyalty assurance and stimulate the customer consumption but reduce

技术说明:客户忠诚度保障项目指通过联合外部资源向客户提供积分回馈、级差服务、俱乐部活动等客户关怀行为,从而提高客户忠诚度、降低客户流失、引导刺激客户消费;积分通存通兑、灵活的规则配置、支持多种POS终端接入、流程化的积分结算、系统运行异常监控与预警

ABSTRACT :Customer relationship management are not luxuriant words, but a business administration which can really help the enterprise enhance the ability of market competition and making profits. If Shanghai mainland advertisement agencies want to keep one's legs in the aboil competitive environment and keep the captious but valuable customers, they should strengthen the efficient management of the customer resource and win more customers. They should start the business activities according to the customers' needs to provide individuating and innovative service.

摘 要:客户关系管理不是华丽的词汇,它是实实在在提升市场竞争力与赢利能力的经营理念,现代企业的竞争已经由直接的市场竞争演变为客户的竞争,上海本土广告公司要想在激烈的竞争环境中站稳脚跟,保留住挑剔确有价值的客户,应该加强对客户资源的有效管理与挖掘,以客户为中心开展营销活动,为客户提供个性化的创新服务。

This article synthesis utilizes the Target Customer marketing, degree of customer satisfaction and the service management, consisting of representatives of the WQ company to the Target Customer marketing communications equipment industry, particularly degree of the Target customer satisfactional management conducted a preliminary analysis, consisting now found the disparity of the degree of the Target customer satisfactional research in WO Company, Obtained WQ Corporation to carry out degree of the Target customer satisfactional research the vital significance.

本文综合运用大客户营销、客户满意度及服务管理等知识,对以WQ公司为代表的通信设备行业大客户营销,特别是大客户满意度管理现状进行了初步的分析,找到了目前WQ公司在大客户满意度研究及应用方面的差距,得出了WQ公司开展大客户满意度研究的重要意义。

Customer Relationship Management that can supply customers resources and involved data analysis is the key, But a huge amount of data prevent us from discovering valuable customer mode, so the research of knowledge discovering system applied in Customer Relationship Management to class reasonably customers is very significative. Now, there are many methods classing customers applied in Customer Relationship Management.

能够提供客户资源及相关数据分析的客户关系管理系统就成为焦点,但是客户关系管理系统中庞大的数据量阻碍了我们从中发现有价值的客户模式,因此研究适用于客户关系管理的知识发现系统,从而合理地实现客户分类,具有十分重要的理论意义和实用价值。

Customer relationship management are not luxuriant words, but a business administration which can really help the enterprise enhance the ability of market competition and making profits. If Shanghai mainland advertisement agencies want to keep one's legs in the aboil competitive environment and keep the captious but valuable customers, they should strengthen the efficient management of the customer resource and win more customers. They should start the business activities according to the customers' needs to provide individuating and innovative service.

客户关系管理不是华丽的词汇,它是实实在在提升市场竞争力与赢利能力的经营理念,现代企业的竞争已经由直接的市场竞争演变为客户的竞争,上海本土广告公司要想在激烈的竞争环境中站稳脚跟,保留住挑剔确有价值的客户,应该加强对客户资源的有效管理与挖掘,以客户为中心开展营销活动,为客户提供个性化的创新服务。

The main contents are as follows: 1.Through analyzing the new consume characteristics of customer and the changes of customers' role, retrospecting the origins and divergent perspectives of customer knowledge management.

同时构建了面向CRM的客户知识管理模型,提出在CRM战略实施流程中主要包括四个维度的客户知识:关于客户的知识、用于客户的知识、来自于客户的知识和共同创造的知识,并分析了当前企业实践中对四种维度的客户知识的管理方法。

This paper expatiated the following relationship marketing policies in Tianhe Company: the internal relationship marketing policies, the customer relationship marketing policies, the cooperation companies' relationship marketing policies, the competitors' relationship marketing policies and the affecters' relationship marketing policies.

论文中天河公司的具体关系营销策略主要从以下几个方面进行阐述:(1)公司内部关系营销策略:从员工观念转变策略、员工激励策略、员工沟通策略、员工培训策略、员工参与管理策略及股东策略等几个方面加以阐述;(2)客户关系营销策略:从客户分类选择策略、客户沟通策略、客户信用管理策略、客户资料管理策略及客户服务策略几个方面加以论述;(3)合作者关系营销策略。

Enterprises find that customers are final deciders of the enterprise activity,such as production and service. Enterprises business focuses on customer, rather than product design and production.

企业的经营观念核心开始从产品、生产导向逐步向以客户为中心的模式转移,客户的竞争成了服务的竞争,顾客的地位被提高到了前所未有的高度,研究汽车营销从交易营销到关系营销,如何提升客户满意度、培养忠诚客户和开发具有价值的潜在客户成了当务之急,于是汽车行业的客户关系管理也就应运而生。

Reports, written confirmations, notices, and any other communications may be transmitted to the Client (who, in the case of a joint account without nominating a person therefor will be deemed for these purposes to be the Client whose name first appears in the Schedule hereto) at the address, e-mail address or telephone or facsimile number or telex number given herein, or the Web Facility, or at such other address, e-mail address or telephone numbers as the Client hereafter shall notify the Company in writing or by such means accepted by the Company, and all communications so transmitted, whether by e-mail, mail, telegraph, telephone, messenger or otherwise, shall be deemed transmitted when e-mailed, telephoned or when deposited in the mail, or when received by a transmitting agent, whether actually received by the Client or not.

所有由香港百滙金业公司发出的报告书、确认书、通知及任何其他档,均根据本协定所列通讯位址(包括但不限於电邮位址、电话或传真号码或电传号码,或按客户其后以公司接纳之方式书面通知公司之位址)、电邮位址或电话号码发予客户(如为联名帐户而未提名代表人,则就此规定而言将发予名列本协定附件首位之客户),客户如变更通讯位址,必须在变更后壹个月内以书面形式通知香港百滙金业公司,否则一切由香港百滙金业公司发给客户的档均根据本协定所列通讯位址发出。无论以电子邮件、一般邮件、电报、电话或其他方式发出,均视为客户已收到。

Reports, written confirmations, notices, and any other communications may be transmitted to the Client (who, in the case of a joint account without nominating a person therefor will be deemed for these purposes to be the Client whose name first appears in the Schedule hereto) at the address, e-mail address or telephone or facsimile number or telex number given herein, or the Web Facility, or at such other address, e-mail address or telephone numbers as the Client hereafter shall notify the Company in writing or by such means accepted by the Company, and all communications so transmitted, whether by e-mail, mail, telegraph, telephone, messenger or otherwise, shall be deemed transmitted when e-mailed, telephoned or when deposited in the mail, or when received by a transmitting agent, whether actually received by the Client or not.

所有由香港百汇金业公司发出的报告书、确认书、通知及任何其它文件,均根据本协议所列通讯地址(包括但不限于电邮地址、电话或传真号码或电传号码,或按客户其后以公司接纳之方式书面通知公司之地址)、电邮地址或电话号码发予客户(如为联名账户而未提名代表人,则就此规定而言将发予名列本协议附件首位之客户),客户如变更通讯地址,必须在变更后壹个月内以书面形式通知香港百汇金业公司,否则一切由香港百汇金业公司发给客户的文件均根据本协议所列通讯地址发出。无论以电子邮件、一般邮件、电报、电话或其它方式发出,均视为客户已收到。

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