媒介

We should study the infection of medium more carefully, and later build a benign medium environment for adolescents.

我们应以宽阔的视角研究媒介环境对青少年社会化进程的影响，合理构建青少年精神世界自主建构平台，彰显人文精神，为青少年营造一个良好的媒介环境。

Western painting, in nature, is a medium that speaks out the truth. It has evolved from the religious truth (Greece, Rome and the Renaissance), nationalist truth to the individual truth (impressionism and abstractionism). The traditional Chinese collectivism, when encountering with the spoken-out truth, breaks the oil painting away from the truth-pursuing quality or the free spirit inherent in the Western tradition and modern art by regarding the oil paintings as a mere class of fine arts or a medium.

西方绘画本质上是一种真理性言说的媒介，经历了从宗教真理，到国家主义真理，再到个人主义真理的演进过程，汉语传统中的集体主义在与这种真理性言说相遇时，通过仅把油画视为"画种"、"媒介"，将其与西方传统中的求真气质、或现代艺术的自由精神相切割。

In addition, the different reaction of the audience for media is also determined by environmental factors, including politics, culture, law and religion, etc.

此外，受众对媒介反应的差异还取决于媒介环境的因素，包括政治、文化、法律和宗教等。

It is a significant project for the whole media convergence cluster to agglomerate and construct its industrial value chain.

媒介融合集群产业价值链的整合和构建对媒介集群产业而言不失为一项意义重大的工程。

Also, unlike breathing above water, our cowboy is not just redistributing the medium. He is actually displacing the medium, water, in order to pull a pocket of air down into it.

不像在水面上呼吸，我们的牛仔是不适合重新分配媒介的，为了能把空气放入一个小袋子里，他可以去选择代替水的媒介

With network being introduced into traditional media, and the broadening of people on-line, the network has become Infobahn and medium autobahn in work and deed,and become the accelerator oflife anagenesis of the society.

随着传统媒介纷纷上网和网民队伍的日益扩大，网络不仅成了真正意义上的"信息高速公路"和"媒介高速公路"，成为人类社会生命进化的加速器，而且正在将人的生存竞争演变为一种全新的数字竞争、传播竞争和网络生存竞争，并催生了一种前所未有的"网络化生活"和"地球村文化"。

Fiske drawed a analogy between modern mass media and the bard of Middle Ages, then, pointed out that mass media has a function which moulds collective culture. Under the influence of Gramscis's theory of """" hegemony"""", he thinks that media text is open space with diverse meaning and regards media text as popular producerly text through using the concept of """"open/ciosed"""" text of Eco and """"writerly/readerly"""" text of Barthes. On the basis of inheriting the theory of """"encoding and decoding"""" of Hall, he also absorbs the theory of """"resisting"""" of Decerteacc. Then, he thinks that audience don't simply passively absorb while contacting media, but have a kind of strong positive initiative, can """"produce"""" and """"consume"""" the meaning from the text according to their own demand.

费斯克将现代的大众传媒与中世纪的&吟游诗人&进行类比，指出大众传媒具有塑造集体文化的功能；在葛兰西文化霸权理论的影响下，他将媒介文本视为一个意义开放的空间，并借鉴艾科的&开放式／封闭式&文本及巴特的&作者式／读者式&文本概念，进一步将媒介文本界定为一种&大众的生产者式文本&；他在继承霍尔编码／解码理论的基础上，又吸收了德塞图的&抵抗理论&，认为受众在接触媒介时不是一味消极被动的&吸收&，而是具有一种强烈的积极主动性，能够按照自己的需求从文本中&生产&和&消费&意义。

Every year the budget for advertising of enterprises is more and more, but the congestion ofadvertisements is not optimistic. Active advertisers have broken through traditional four advertising medium (newspaper magazine broadcast and TV), and made use of diverse unconventional media- environment medium (guide post、present、car、a line of Crossing or a piece of slab…). They have created a lot of ingenious idea of advertisings.

活跃的广告人已经突破了传统的四大广告传播媒介(报纸、杂志、广播、电视)，利用多样的非常规媒介——环境媒介(路牌、礼品、汽车甚至一根斑马线、一块地砖……)，创作出了一批构思巧妙的广告，并且，类似的广告大有蔓延的趋势，成为广告舞台上的一颗新星。

Because of different needs of benefit, the news are communicated inclined toward self-benefit by all kinds of medium, or different unit in the same kind . To the same event, the style of different medium are very unlike, even give people two opposite guidance.

因为不同利益的需要，各种媒介、同种媒介的不同单位所传播的信息都或多或少偏向于自身需求，对同一件事，各个媒介单位所报道出的风格各异，态度大相径庭，甚至给受众截然相左的引导。

This paper tries to summarize the development trace of Japan's media literacy education from three aspects:(1) revelation from Canada;(2) research on the media literacy education;(3)current situation of Japan's media literacy education.

本文力图从三个方面概括日本媒介素养教育的发展进程：（1）来自加拿大的启示；（2）媒介素养教育研究；（3）日本媒介素养教育的现状。

The concept of equivalent rotationally rigidity is offered and the formula of rotationally rigidity is obtained.

主要做了如下几个方面的工作：对伸臂位于顶部的单层框架—筒体模型进行分析，提出了等效转动约束的概念和转动约束刚度的表达式。

Male cats normally do not need aftercare with the exception of the night after the anesthetic.

男猫通常不需要善后除了晚上的麻醉。