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In this thesis, I use useful experience and research results both from the predecessors of foreign countries and China for reference, besides I combined media literacy with the current educational situation and the students' characters in high middle schools of China. On this basis, I summarize three aspects of media literacy as follows: lectures on special subjects; subjects interfusion of media literacy education; educational activities by parents under the direction of schools.

本文在借鉴国外及我国前人研究的基础上,结合我国高中教育状况和高中生特点,提出了高中生媒介素养教育三个方面的内容:学校媒介素养专题教育的内容;学校媒介素养教育的学科渗透的内容;学校指导家庭媒介素养教育的内容,并对各个方面的内容进行了分析和阐述。

The aim of thesis is take analysis of medium morphosis, factors of medium morphosis and arguments of the influence of medium morphosis to advertisement morphosis, tell the performance of new and old medium advertisement influence of variety trend at new medium technique application descend, then announce to the diversification development trend of advertisement morphosis, and provide suggestions for advertisement medium choice.

本论文旨在通过对媒介形态变化的梳理、对媒介形态变化影响因素的分析及对媒介形态变化如何影响广告形态变化的论证,推演出在新媒体技术应用下新老媒体广告影响力的变化趋势,进而揭示广告形态的多元化发展趋势,并为广告行业的媒介选择策略提供建议。

Meanwhile, the relationship between media, journalists and news sources, media routine, and the factors between different media organizations, also permeate in the sources bias through the usual practice.

媒介和记者与消息来源的关系、媒介组织常规以及媒介组织之间等因素,也贯穿在媒介消息来源偏向的具体实践之中。

Various chrome complex dyes(1:1 ratio) of mordant black 1,mordant black 7,mordant black 9 and mordant black 11 have been synthesized and sodium dichromate is been used as mordant agents instead of Cr3+ to oxidate dyes sufficiently.

还设计合成了媒介黑1、媒介黑7、媒介黑9和媒介黑11的高水溶性1∶1络合染料,重铬酸钠作为铬化试剂,染料得到了充分的氧化,无色配体多羟基羧基酸的引入使染料有很好的水溶性,该实验路线未见报道。

The advantages chiefly consist of below respects: The effect time is long ;The effect extent is vast ;The demonstration behavior that the mass media supplied is more infective ; The means of effect is more diversified ;Audience learns more willingly; the mass media affect audience behavior more permeably. The information of the mass media changed quickly, it reflected the specific of the age, and this kind of feature is very helpful for audience to learn new behavior and to adapt the society, which develops fast.

这种优势体现在以下几方面:影响时间长;影响范围广;大众媒介提供的示范行为更具感染性;影响的方式更加多样;受众在大众媒介的影响下,学习更具自觉性;大众媒介影响受众行为的渗透性;大众媒介信息传播速度快,更新频率高,反映时代特色,这对于受众快速地学习新的行为模式以适应飞速发展的社会是十分重要的。

The printing media is kept easily and read by the teachers and students everywhere and everytime. The electronic media's feature is faster, effective, presentive and cordial. The new media is mainly composed of the internet media, its feature is interactive, faster, extensive and open. The effective social control measure is taken to enhance the university media culture.

印刷媒介容易保存,便于大学师生随时随地翻阅;电子媒介的特点是速度快、时效性强,具有很强的现场感,亲切感人;新媒介主要包括网络媒介,其特点是传播大学文化具有交互性、速度快、广泛性、开放性。

The protozoa were isolated from field animal blood, vectors, pathogenic tissue and secretions. Based on differences of the pathogen morphology, vector species, experimental infected animals, single parasite clone and parasitic tissues, protozoiasis pathogens from different areas and animals in China were isolated and the vectors and transmission mode were also determined by vector transmission trial. Sequence analysis of 18S rRNA gene was used to study the phylogeny of partial isolated protozoa.

自野外采集动物血液、传播媒介、相关组织、排泄物等,根据对病原形态鉴定、传播媒介鉴定、实验性感染易感动物、单一虫株克隆、不同致病部位等方法,对我国不同地区、不同家畜的原虫病病原进行分离,并通过媒介传播试验确定传播媒介的种类与传播方式;采用18S rRNA基因测序方法,对本实验室已分离的部分原虫进行进化关系研究。

The explanation and analysis of the concept of PTM To put it simply, Public Trust of the Media is the trust that the public have in media and the epitomizing of the degree of intensity. Public's trust in the media is correlated with whether the media can satisfy the expectation of the public.

中国不仅文化独特、社会和媒介体制与西方存在巨大差异,而且整个社会和媒介体制都处于重要的改革和变迁过程当中,因此在中国的媒介公信力研究过程中,对国外公信力研究成果的借鉴,尤其是对于美国的媒介公信力量化评测指标,需要采取谨慎的态度,不可盲目引用借鉴。

The article discussed the relationship between images and media; it was not mainly aiming at the media as images that entangling media themselves as formats, but at clarifying and hackling the images as media based on their values.

讨论图像与媒介的关系,主要针对的不应是作为图像的媒介,即对于媒介形式本身的纠缠,而应是关于作为媒介的图像这一价值层面上的澄清和梳理。

And we suppose that we can make knowledge of the Civil Law in Media through the way of intercrossing, analyzing and comparing with the knowledge of Media and the principle on Civil Law.

提要]本文探讨了研究媒介中的民事法律问题的意义和方法,认为运用媒介知识和民法理论,通过交叉、分析和比较的方法研究媒介中的媒介民事法律问题可以认清此类问题的特性。

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