奢侈品

Is a kind of luxury to us, the caviare is also one kind of luxury to us, but time is not.

伏特加是我们拥有的一种奢侈品，鱼子酱也是我们拥有的一种奢侈品，但时间不是。

Conspicuousness and self-fulfillment is the main motive of luxury consumption, while the aspects of luxury sales management must take it this as a starting point.

炫耀和自我实现是奢侈品消费的主要动机，奢侈品营销管理的各个环节都必须以此为出发点。

The "product line---demand---consumers" pyramid" model combining with Maslow"s Need Hierarchy Theory explains the dynamic relationship among the luxury brand"s core products, the main targeted consumers and their main demand. Firstly, competition, sales pressure, market development and other reasons make the core products and product lines growing, namely downward to the bottom of the pyramid; Secondly, with the product line downward to the bottom of the pyramid, the number of luxury consumers has been expanded; Thirdly, because of the exclusive consuming demand, consumers" requirements of conspicuousness and self-fulfillment for the luxury goods are upward to the top of the pyramid.

因此，本研究结合马斯洛需求层次理论，提出了"产品线—需求—消费者金字塔"模型，说明了奢侈品品牌的核心产品、主要目标消费者及其主要需求之间的动态关系：第一，由于竞争、销售压力和市场发展等方面的原因，使得核心产品、产品线有扩大的趋势，即向金字塔下方发展；第二，随着产品线向金字塔下方发展，奢侈品的消费者数量也随之扩大；第三，由于消费需求的排他性，消费者对奢侈品的炫耀性和自我实现性要求则是向金字塔上方发展的。

On the basis of reviewing the formation, concept and features of luxury goods, this paper analyses the motives and characteristics of the consumption of luxury goods of China.

在回顾奢侈品的形成、概念和特征的基础上，对中国奢侈品消费的消费动机和特征进行了梳理。

China in the field of luxury goods consumption is showing a growing trend, which will effectively promote China's economic development and cultural output.

中国在奢侈品领域的消费能力呈现出越来越强的趋势，奢侈品消费将有力地推动我国经济的发展和文化的输出。

In the category of affordable luxury, newcomers such as Paul Smith, a British menswear company, and Hugo Boss in Germany have come to the fore. Hugo Boss claims that one suit in six in the euro700 range has its name sewn into the jacket. It has widened its product range and is particularly strong in the male-perfume business. It does not trade on being "made in Germany", whereas for luxury goods from France their Frenchness is part of the essence of the brand.

在中档奢侈品品牌中英国男装品牌Paul Smith和德国的Hugo Boss也步入前列，Hugo Boss宣布只要购买六件套价值700欧元的服装就可以把名字绣在上面，另外它还拓宽了产品种类特别是在男性香水方面下了不少功夫，它并不仰仗"德国制造"，然而对于来自法国的奢侈品，其"法国性"本身就是品牌精髓的重要组成部分。

But that underestimates its achievement in selling luxe to the aspiring middle classes as well as to the wealthy.

但是这么说的人不知道那些渴望奢侈品的中产阶级和富人消费的奢侈品几乎是一样多的。

The web site of Classical Luxury Goods will hold our inner logos, extend advantage of our brand, exert ourselves build consumption of luxury and cultural ministrant platform.

经典奢侈品网将始终坚守自己的核心理念，扩大品牌优势，努力构建拥有具有影响力的奢侈品消费和文化生活的服务平台。

The first two years of high-end real estate market although many can also be regarded as "luxury" items, but like the early days of reform and opening up people fear of being described as "nouveau riche", the developers are generally reluctant to flaunt their own real estate is a luxury, and some have been very "ho" and "宅子" dare not price too high, fear is the niche, no one is interested.

营销工具，成为奢侈品品牌的变化头两年的高端房地产市场虽然许多也可以被视为"奢侈"的物品，但像初期的改革开放和人民害怕被描述为"暴发户"，开发商一般都不愿意炫耀自己的房地产是一种奢侈品，有些人非常"何"和"宅子"不敢价格过高，担心的是市场，没有人有兴趣。

"2007 Wenzhou Nations Luxury Exposition" have gather together all the top brand-name luxury products all over the world, to show and share the artiest charming of the international luxury products, show the characteristic and culture about luxury products of china, reveals the vogue style of nations luxury products.

此次展会，将荟萃世界顶级奢侈品品牌，展示当今国际奢侈品品牌艺术魅力，充分体现中国本土奢侈品特色和文化；揭示国际奢侈品潮流和时尚。

On the other hand, the more important thing is because the urban housing is a kind of heterogeneity products.

另一方面，更重要的是由于城市住房是一种异质性产品。

Climate histogram is the fall that collects place measure calm value, cent serves as cross axle for a few equal interval, the area that the frequency that the value appears according to place is accumulated and becomes will be determined inside each interval, discharge the graph that rise with post, also be called histogram.

气候直方图是将所收集的降水量测定值，分为几个相等的区间作为横轴，并将各区间内所测定值依所出现的次数累积而成的面积，用柱子排起来的图形，也叫做柱状图。