大众传播媒体

What mass media transmit is news and information, which is closely related to every walk of life.

大众媒体传播的主要是新闻和资讯。它与各行业工作的推广、传播有着千丝万缕的联系。

It was born in the modern city and it spreads itself through the culture product produced by the culture industry with the aid of modern popular medias, such as radios, televisions, newspaper, magazines and Internets, at the places like disco-ballrooms, bars, shopping plazas, bathing plazas, with the style as jeans, longhair, rock-roll. Its a culture phenomenon that keeps closely touch with commerce activities like buying and selling or consume.

它是一种以都市为生存土壤的，借助大批量生产的、面向大众传播的文化产品，使大多数人形成了一致的生存方式和趋同的需要并凝聚为一个共同整体且在趣味、习惯、风俗、意义、信仰与价值上共享的文化现象，它通过广播、电视、报纸、杂志、网络等现代媒体，在迪厅、酒吧、购物广场、洗浴中心等场所，以牛仔服、披肩发、摇滚乐等形式传播存在着。

In this paper, mainly from the perspective of an analysis of the three were in the mass media in the dissemination of popular music itself, the artistic value of the missing, the media speculation, packing away the effect of the value of music , as well as imbalance in the spread of mass media led to the audience-oriented deviation.

本文主要从三个角度来进行分析，分别是在大众媒体传播中流行音乐本身艺术价值的失缺，媒体的炒作、包装效果远离了音乐艺术的价值，以及大众媒体传播的失衡导致了受众取向偏差。

From an integrated perspective, three companies have their own features in marketing process. ChinaHR adopts the Narrowcast practice; 51job integrates the media resources in various local areas and builds up the mode of interaction by combining websites with newspapers; Zhaopin Ltd perfectly avails itself of the successful media platforms. All of them have yielded a lot. Therefore, it is reasonable to conclude that both mass media and narrowcast can play their roles and the key is to spread the information to the target customers in the real sense and thus to upgrade the reputation and brand influence.

综合分析来看，三个公司的市场推广各具特色，中华英才网采用的是针对直接目标群体的小众传播，前程无忧利用的是整合各地传媒资源，搭建平台并采用网站+报纸的互动推广模式，智联招聘则借助强势的媒体平台，三个网站都取得了较好的效果，由此可见，大众传播和小众传播对于招聘网站都能起到作用，关键在于是不是有效的传达给了目标消费者，并借此能够提升网站的知名度和品牌。

To produce the tremendous impact, make people not at just enjoy the single medium of literature expression means, to the literature of enjoy the way of request also more and more high, now orotund medium and and portrait medium to the work is after carrying on a stereoscopic sex packing regard the writing medium as principle of reading method even let people accept easily, and this kind of newly arisen culture- network the culture melted the meeting the main characteristic of the current public culture, at the same time have its oneself of new characteristics- the freedom of the creations, civilian, and have the ego of performance terrace, thus make some common netizen also really done the author, even is famous, got the similar treatment of master of literature, this text not only did the simple discussion to the basic concept of the literature of network, still thorough of to network literature of development did the simple outlook, this is because the network literature hases already dissolve to go into our life in the middle, if ever of traditional writer still has no accredit network literature, but ignore you how to think, the network literature have already walk to go into us living in the middle.

目前互联网传播速度快，交互性强，和容量大的特点，对传统文学的结构方式，故事情节，形象手段美学欣赏等都产生极大的冲击，使人们不在只是欣赏单媒体的文学表达手段，对文学的欣赏方式的要求也越来越高，现在声音媒体和和图象媒体对作品进行全位立体性包装后以文字媒体为主的解读方式更让人们容易接受，而这种新兴的文化--网络文化融会了当前大众文化的主要特征，同时有着其自身的新特点--创作的自由性，平民性，以及有自我的表现平台，从而使一些普通的网民也着实做了作者，甚至是出名，得到了文学大师一样的待遇，本文不仅对网络文学的基本概念做了简单的讨论，还深入的对网络文学的发展做了简单的展望，这是因为网络文学已经溶入了我们的生活当中，即使有的传统作家还没有认可网络文学，但是不管你怎么想，网络文学已经走入了我们生活当中。

Currently the Internet dissemination speed quick, hand over with each other sex strong, and the characteristics for have great capacity, to the structure method of the tradition literature, story details, image means the esthetics enjoys etc. to produce the tremendous impact, make people not at just enjoy the single medium of literature expression means, to the literature of enjoy the way of request also more and more high, now orotund medium and and portrait medium to the work is after carrying on a stereoscopic sex packing regard the writing medium as principle of reading method even let people accept easily, and this kind of newly arisen culture- network the culture melted the meeting the main characteristic of the current public culture, at the same time have its oneself of new characteristics- the freedom of the creations, civilian, and have the ego of performance terrace, thus make some common netizen also really done the author, even is famous, got the similar treatment of master of literature, this text not only did the simple discussion to the basic concept of the literature of network, still thorough of to network literature of development did the simple outlook, this is because the network literature hases already dissolve to go into our life in the middle, if ever of traditional writer still has no accredit network literature, but ignore you how to think, the network literature have already walk to go into us living in the middle.

目前互联网传播速度快，交互性强，和容量大的特点，对传统文学的结构方式，故事情节，形象手段美学欣赏等都产生极大的冲击，使人们不在只是欣赏单媒体的文学表达手段，对文学的欣赏方式的要求也越来越高，现在声音媒体和和图象媒体对作品进行全位立体性包装后以文字媒体为主的解读方式更让人们容易接受，而这种新兴的文化--网络文化融会了当前大众文化的主要特征，同时有着其自身的新特点--创作的自由性，平民性，以及有自我的表现平台，从而使一些普通的网民也着实做了作者，甚至是出名，得到了文学大师一样的待遇，本文不仅对网络文学的基本概念做了简单的讨论，还深入的对网络文学的发展做了简单的展望，这是因为网络文学已经溶入了我们的生活当中，即使有的传统作家还没有认可网络文学，但是不管你怎么想，网络文学已经走入了我们生活当中。

They must be read by computers or anagogic equipment. They are relative small and light but they can be deposited a vast of information and the information can last long. Multimedia and interactive internet publications can be retrieved conveniently. The information of internet publications can be refreshed, edited, transferred, communicated by Internet quickly, internet publications possess access speeds, retrieval accuracy, interactivity, and flexibility.

网络出版物具有信息量大，使用方便，可对信息进行各种处理，检索快速便捷，图文声像并茂，交互性强，省去了印刷、装订、储运等环节，降低了生产成本，出版周期短，信息通过计算机网络高速传播，信息获取快、传播快、更新快等特性；并且具有计算机检索功能、超文本功能，使之成为一种具有强大生命力的大众文化传播媒体，给人类社会带来了深刻的影响。

Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.

广告：是广告主以促销商品为目的，以付出一定的费用，通过特定的媒体传播商品或劳务等有关经济信息的大众传播活动。

In the spring of 2003, the Panic of the SARS was spreading from south to north in China, which made the government and the media in mud puddle. The following report of the mass media appeased the public for a time. But the most important is the answer measure was absent. During the period of the crisis communication ,facing the rumors pullulated ,the mass media kept silent firstly ,then practiced in agenda setting effectively, but the rumors were always following even acted an public opinion in some time. Today, the effect of media is regarded highly.

2003年春季， SARS疫情肆虐中国，危机事件的突发让监管部门和媒体措手不及，一度造成恐慌，随之而来的大范围流言传播和媒体报道，虽然在一定程度上缓解了受众对信息的渴求，但是也暴露了我国在危机事件发生时缺乏行之有效的应对措施，大众传播媒介在危机突发时或者缺席或者沉默，部分丧失了舆论公器的机能，传播理论与实践有脱节现象。

With the arrival of talkies－sounded movies in the late 1920s, audiovisual translation began in earnest.

电影作为一种大众媒体起到了向大众传播文化与信息的作用。

As she looked at Warrington's manly face, and dark, melancholy eyes, she had settled in her mind that he must have been the victim of an unhappy attachment.

每逢看到沃林顿那刚毅的脸，那乌黑、忧郁的眼睛，她便会相信，他一定作过不幸的爱情的受害者。

Maybe they'll disappear into a pothole.

也许他们将在壶穴里消失