大众传播

Currently the Internet dissemination speed quick, hand over with each other sex strong, and the characteristics for have great capacity, to the structure method of the tradition literature, story details, image means the esthetics enjoys etc. to produce the tremendous impact, make people not at just enjoy the single medium of literature expression means, to the literature of enjoy the way of request also more and more high, now orotund medium and and portrait medium to the work is after carrying on a stereoscopic sex packing regard the writing medium as principle of reading method even let people accept easily, and this kind of newly arisen culture- network the culture melted the meeting the main characteristic of the current public culture, at the same time have its oneself of new characteristics- the freedom of the creations, civilian, and have the ego of performance terrace, thus make some common netizen also really done the author, even is famous, got the similar treatment of master of literature, this text not only did the simple discussion to the basic concept of the literature of network, still thorough of to network literature of development did the simple outlook, this is because the network literature hases already dissolve to go into our life in the middle, if ever of traditional writer still has no accredit network literature, but ignore you how to think, the network literature have already walk to go into us living in the middle.

目前互联网传播速度快，交互性强，和容量大的特点，对传统文学的结构方式，故事情节，形象手段美学欣赏等都产生极大的冲击，使人们不在只是欣赏单媒体的文学表达手段，对文学的欣赏方式的要求也越来越高，现在声音媒体和和图象媒体对作品进行全位立体性包装后以文字媒体为主的解读方式更让人们容易接受，而这种新兴的文化--网络文化融会了当前大众文化的主要特征，同时有着其自身的新特点--创作的自由性，平民性，以及有自我的表现平台，从而使一些普通的网民也着实做了作者，甚至是出名，得到了文学大师一样的待遇，本文不仅对网络文学的基本概念做了简单的讨论，还深入的对网络文学的发展做了简单的展望，这是因为网络文学已经溶入了我们的生活当中，即使有的传统作家还没有认可网络文学，但是不管你怎么想，网络文学已经走入了我们生活当中。

Seventy years ago,in order to meet the demands of the times,hewrote the universallypraised book Popular Philosophy,which initiated a popularization road for philosophy,prelim inarily exploring the cinicization and practicalization of Marxist philosophy,greatly promoting the disse mination of the Marxist Philosophy in China.

艾思奇毕生致力于传播马克思主义，是哲学走出课堂的先驱者。70年前，他适应时代需要，写出了脍炙人口的《大众哲学》，开创了哲学大众化之路。

Since the end of Culture Revolution, Templet Drama and the film of Templet Drama has been sparked again and set in a new communication upsurge by the means of radio, television and other forms of mass media.

文革"结束后，"样板戏"和"样板戏电影经过一段时间的沉寂，又在民间重新被唤醒，并通过广播、电视等大众传媒展开新一轮的传播热潮。

The mass media and organizational communication had performed an immensurable function in this campaign.

在这场运动中，大众传媒和组织传播起到了不可估量的推动作用。

Additional, this kind of onefold sale strategy also cannot have the transmission of brand image to the masses.

另外，这种单一的营销策略也无法向大众进行品牌形象的传播。

At the same time because the media is improper in the report vulnerable groups' way; When interview not in the least sympathy; lacks to the vulnerable groups' spirit and the sentimental concern; uses the people to "the vulnerable groups" the sympathy and the curiosity, the evil intention hypes and so on many phenomena to indicate the vulnerable groups in mass media dissemination status.

同时由于传媒在报道弱势群体的方式不当，经常出现采访时只是简单曝光缺乏深层次报道；采访时毫无同情心，缺少对弱势群体的精神和感情的关怀；利用人们对&弱势群体&的同情心和好奇心，恶意炒作等等诸多现象表明弱势群体在大众媒介中的传播地位。

With the procession of Chinese social transformation,mass media mashes not only a powerful impact upon enlightenment,but provides an important opportunity for it as well.

随着中国社会转型的进行，大众媒介在对启蒙形成强大冲击的同时，也提供了难得的良机，它将迎来一个传媒英雄协同思想大师为主体、多向传播、多元共融的温和的启蒙新纪元

When network becomes one of intermediaries of literature, its suppositional feature makes it resemble the people grand carnival fancy ball with the dummy, symbolic, and interactive characteristics. Also the hubbub, relaxed liberty, and the vulgar humorous language in network literature manifest its distinct carnival color. Compared with the traditional elite literature, network literature, with gradually richening form, has had the common people consciousness that everybody can participate in; and has had the particularity of desire consumption, and the pursuing of real life.

当网络成为文学的传播媒介时，网络的虚拟性又使得网络文学具备了像民间盛大的狂欢节化妆舞会，具有广场狂欢的虚拟性、符号性和交互性；网络文学的众声喧哗、轻松自由、富有个性的诙谐粗鄙语言等特点更加显现其狂欢色彩；与精英化的传统文学相比，网络文学具备了全民参与的平民意识，具备了大众文化欲望消费、追求现实生活的审美特质，其审美形式也在日渐丰富。

Vestured in so many malign events,the mass bean to disbelieve the communication effect,social vaule and the function it plays in directing public opinions of this kind of new meida.

在众多恶性事件的笼罩下，大众对网络这种新媒介的传播效果、社会价值和在舆论引导方面所呈现的作用产生了或多或少的怀疑。

" Network music grand ceremony " after a success is held, good echo was brought in the society, net gain is met this year will continue with limited company of transmission of culture of Beijing art letter gives full cooperation, continue with " musical regression " as mobile theme, exert oneself disentombs the outstanding music talented person that has actual strength most, those who make people love is former start musical work, the vitality with new infuse of happy for Chinese popularity altar, promote the development with orderly health of network culture industry.

网络音乐盛典》活动继上一届成功举办之后，在社会中带来了良好反响，今年网博会将继续与北京艺飞鸿文化传播有限公司通力合作，继续以&音乐的回归&作为活动主题，着力发掘最具实力的优秀音乐人才，打造大众喜闻乐见的原创音乐作品，为中国的流行乐坛注入新的活力，推动网络文化产业健康有序的发展。

John Robbins lives with his family in Santa Cruz, California.

约翰罗宾和家人居住在加利福尼亚州的圣克鲁斯县。

The international background is mainly the economic ties among different nations tented to be widen and deepen at the peace and development times.

国际背景主要是和平与发展时代条件下的世界各国经济贸易联系的日益加深。