品牌

Guang's Pineapple Beer is the first fruit beer brand in China,and it is the representative of the fruit beer by far.It offers a unique flavor combining real Lingnan pineapple and the spirit of beer,with a refreshing teste.

广氏菠萝啤是中国第一个果味啤酒品牌，也是至今果味啤酒中的代表品牌，它巧妙地糅合了大麦精华和岭南菠萝最成熟一刻的浓郁风味口感清新怡神。

In market aspect,MNEs have rigidity of market crowding out,can possess market rapidly and potentially,build the bulwark of market entering,while it also has absolute advantage of brands. At the same time,they also develop a pattern of value chain of vertical specialization,by which,Chinas enterprises may have a chance to get into MNEs global value chain and acquire market room. In industry aspect,while MNEs control the industry by stock property and the advantage of brands,they provide a chance of industrial transfer and industrial linkages. Chinas enterprises could strengthen industrial linkages and achieve industrial drive by technology innovation and agglomeration effect. In technology aspect,because of the nature of MNEs technology monopoly,Chinas enterprises must face the dilemma of technology dependence,technology unadaptability and technology trap. But MNEs may also transfer technology to Chinas enterprises by competition effect,demonstration effect and cooperation effect. Moreover,Chinas enterprises could make use of MNEs investment of "oligopolistic reaction"in China to accelerate technology transfer.

在市场层面，跨国公司对中国企业具有市场挤出的刚性，市场占有速度快、潜力大，构筑市场进入壁垒，具有绝对品牌优势，但也在中国形成垂直专业化分工的价值链模式，中国企业获得链入跨国公司全球价值链，获取自身市场空间的机会；在产业层面，跨国公司借助股权安排和品牌优势实施产业控制，但也提供了产业梯度转移和产业关联的契机，中国企业可以通过技术创新和聚集效应，增强产业关联，实现产业带动；在技术层面，跨国公司出于技术垄断本性，使中国企业面临技术依赖、技术非适应性甚至技术陷阱的困境，但也通过竞争效应、示范效应、合作效应对中国企业进行技术转移，中国企业还可以利用跨国公司在华&寡占反应&投资，加速技术转移。

F: explores the motivation of each of the 6 clustered consumer groups and forecasts its segment volume. Be careful and substantiate the findings of your core groups in terms of buying motivation, behavior and usage experience. Immerse yourself into their real life situation and understand their unarticulated desire for brand usage.

F，探索每一个群聚族群的购买动机，预测区隔市场的胃纳量，小心求证核心族群真正的购买动机、消费行为与使用者经验，将自己浸淫在消费者真实生活里，了解他们的品牌使用经验与不曾说清楚的想望与品牌经验。

In a market where buyers are unashamedly experimental, brands have little value so far, except in the luxury segment.

在一个消费者缺乏品牌意识的市场上，到目前为止，品牌并无多少价值，除了高档车领域。

The entire Dong Guan Malish staff is committed to providing both domestic and international markets with products of uncompromised quality and support of the Malish brand within the global market.

东莞马利希清洁器材有限公司将不断地创新发展，走高质量产品的品牌路线，以保证马利希这一品牌系列在清洁用品市场的主流地位。

In veneration of freedom and peaceful, in reversion of hereditary culture, in presentation of self-personality,"XXXX FreeZone" allows people to get rid of the unconcerning feeling and astricting thoughtway in metropolis living but to enjoy nature and release selfdom and taste essence of life.

&XXXX自由空间&品牌是一个简约但不乏精致，清新与洒脱相融，带有浓郁的华夏文化并融入时下流行元素的休闲品牌。他崇尚自在平和、回归传统文化，彰现自我个性。透过自由空间，使人从大都市中感知的冷漠、束缚的思维方式中摆脱出来，贴近自然，释放自我，体味生活本色。

Though industry names are starting to deal with the problem, the high staff turnover rate on the mainland means that luxury goods staff are often woefully undertrained and uneducated about the brand.

虽然产业知名品牌已经著手开始处理这个问题，大陆高人员的流动率意味著对该品牌的训练以及教育不够。

Through the enterprise or the brand unitize , the standardization , are artistic to in foreign demonstration , the transmission enterprise either the brand individuality or unique brand culture .

企业或品牌的统一化，标准化，美观化的对内对外展示，传递企业或品牌个性。

Zhu Guang owns rich brand promotion of construction, product, communal communicate, market sale experience, I believe, zhu Guangxian joins in unripely, be sure to guide Baidu market and trend of public relations group to specialization, systematization and internationalization, for the world-class that Baidu grows to be respected to make a person outstanding brand contributes fundamental strength.

朱光拥有丰富的品牌建设、产品推广、公共沟通、市场营销经验，我相信，朱光先生的加盟，必将带领百度市场与公关团队走向专业化、系统化和国际化，为百度成长为令人尊敬的世界级卓越品牌贡献重要力量。

Seen as a mix of modernity and tradition, Veuve Clicquot embraces the best from the old while setting the trends for today's creative expression.

那独特的橘黄色是凯歌夫人为凯歌香槟选择的品牌标记，如今已成为品牌创新与奢华的象征。

The objective is to subjugate and discourage the people, because that allows the elite to continue to rule unopposed.

其目的是压制和打击人民的积极性，因为这可以让实权派继续统治不会沦为反对派。

GOD,this is the second time you vanquished me!

天啊，这是第二次你打败了我！