品牌

Lee Kum Kee is an iconic brand that sits on the shelf of practically every home in Hong Kong.

李锦记是一个家传户晓的品牌，几乎香港家家户户的厨架上都有这个品牌。

Despite sales troubles in Australia and a general lack of interest in its Maybach brand, Daimler AG has chosen to go to production with its Maybach 62 Landaulet, shown first in Dubai last year.

迈巴赫品牌尽管在澳大利亚的销售遭遇滑铁卢，同时调查显示客户普遍对这个品牌兴趣不大，但戴姆勒公司还是决定将去年在迪拜车展亮相的迈巴赫62 Landaulet投入量产。

As Hayes Roth, chief marketing officer at leading branding and design business Landor Associates, observes:"In the end, all the fine promises and business and marketing acumen come down to one simple question: does my actual experience with the brand meet or exceed my expectations?"

正如领先的品牌推广及设计企业朗涛策略设计顾问公司的首席营销官海斯·罗思所发现的："最终，所有的美好承诺及业务和营销才智都会归结到一个问题上：品牌的实际表现是否达到或超出了我的预期？"

"Although Jaguar is historically a very strong brand, I think what they tried to do was keep the old look of Jaguar instead of modernising it and making it more relevant," says Ray Ally, executive director at Landor Associates, the global brand consultancy, in Beijing.

全球品牌咨询公司朗涛策略设计顾问公司驻北京的执行董事雷·阿利表示："尽管捷豹历来是一个非常强大的品牌，但我认为，福特努力去做的，是保持捷豹以前的外观，而不是让它现代化、让它更合时宜。"

At the first glance of him, i decided to talk with him and came to know he was from yugoslavia and was much experienced in brand management. zoran once was in charge of reuters' client's management, and he was a team member of the former wpp mba, assessment consultant of the top 100 brands in financial times and a senior fellow in apec area for landor globrand.

见"色"起意的小女子挪过去，抓住机会聊了几句，才知此人来自南斯拉夫，十多年来活跃于欧亚大陆，品牌管理经验丰富。zoran曾经负责路透社客户管理，前wpp mba团队成员，《financial times》全球100强品牌的评定顾问，朗涛全球策划亚太地区负责人。

It surpasses the individuality of the enterprise or the brand through the inside and outside laying-out of the unification, the standardization, and the beautification of the enterprise or the brand.

通过企业或品牌的统一化、标准化、美观化的对内对外展示，传递企业或品牌个性。

Namely specialized devotes to east wind brand intermediate and senior Pi Ka, SUV and MPV and extends the commodity enterprise's development, simultaneously as daily production brand LCV commodity line at Chinese enterprise's main acting.

即专业致力于东风品牌中高级皮卡、SUV和MPV及其延伸商品事业的发展，同时作为日产品牌LCV商品线在中国事业的主要担当者。

Web navigation is the key driver, being as moving line to lead users to surf on the web.

网站品牌识别设计的目的，就是要建立良好且独特的品牌使用经验，因此在网站设计中，主导使用者和网站资讯进行互动的「动线」设计就显得相当重要。

Brand can describe limitlessly, and the brand is to need to be protected but can't overdraw .

品牌是可形容而不可限量的，品牌是需要呵护而不可透支的。

Coca-Cola can not succeed only rely on carbohydrate but also on the capability of brand communication and localism strategies.

可口可乐公司仅仅靠其一支碳酸类饮料产品就能成为世界第一品牌，是和其品牌推广能力和本土化策略的运用分不开的。

You need to lie low for a while.

你们得歇手一段时间

If you do, you may just be pleasantly surprised.

如果你开口问了，或许有意想不到的惊喜。