品牌

But, when the wind in the brand blows China, we are in when witnessing each brand enormously proud of one's success, also leave cloudily in what witnessing a few brands.

但是，在品牌之风吹遍神州的时候，我们在目睹一个个品牌踌躇满志的时候，也在见证着一些品牌的黯然离去。

For example, the "social benefit" that the high-tech brands bring to the consumers has been desalinated, the high-tech "black box" exists obviously, company plays an important role in consumers' brain, consumers' cogitation about brand personality is not obvious.

如消费类的高科技品牌带给消费者的"社会性收益"的角色已经淡化，消费者知识存在明显的"高科技黑箱"，企业知识在消费者品牌认知中有重要作用，消费者对高科技品牌个性的认知并不清晰等。

We always persist the "PCC" concept of "intuitivism+conception+creation", provide all-sided service of integrative, deeply and efficient visual communication and management consultor and administration in many fields , business extending, space and multimedia web and etc for the outstanding enterprises growing international or local who want to get success in China market. Only the purpose –"create brand value" and "control success" for our partner.

秉承多年来坚持的"洞察+概念+创造"的"PCC"理念，柯力品牌顾问为欲于中国市场获取成功的国际或本土成长型优秀企业，提供整合、深入而有效的研究、策划、设计与管理的全面品牌顾问服务，其目的则只有一个——为我们的合作伙伴"营造品牌价值"，并"控制成功"。

Dongpeng has "casting the brand with quality, promoting the brand with science and technology, promulgating the brand with public praise" as its tenet, introduces the most advanced equipment and technology in the world. Through independent research and development, it has won 192 national patent technologies, successfully developed a number of new technologies to fill the gaps in this industry; successfully launched the new products, such as vitrified tiles of "Soluble Salts","Super White,""Double Charge,""Fly Sky Stone","Sand stone","Corallite", which are popular to consumers and have launched a decorative trend of "all yellow" and "all white" in China; it has taken a lead to launch the products such as "Carrara","Navona"; antique tiles of "Zodiac","Pininfanina","Bayadela". At the same time, it has integrated modern high-tech products with oriental ceramic culture, melted into the artistic life of the people, created the flexible spaces such as cultural home space, fashionable commercial space, entire kitchen bath space, exhibition space for industrial products, hanging space of external walls and entire bath sanitation living space, etc., which leads the trend of this industry.

东鹏以品质铸就品牌、科技推动品牌、口碑传播品牌为宗旨，引进世界最先进的设备及技术，经自主研发，先后获得国家专利技术192项，成功研发了多项新技术填补了行业空白；成功推出玻化砖"金花米黄"、"天山石"、"银河石"、"飞天石"、"砂岩石"、"珊瑚玉""金碧辉煌"等受消费者推崇的新产品，掀起全国"一片黄"与"一片白"的装饰潮流；领先推出代表中国乃至国际顶尖技术的"卡拉拉"、"洞石"、"纳福娜"洞石等产品；仿古砖"花样年华"、"宾利法尼亚"、"芭雅黛拉"等产品，同时把现代高新技术产品和东方陶瓷文化结合起来，开发了具有民族文化的"艺术壁画"，融入人们的艺术生活，缔造了家居文化空间、时尚商用空间、整体厨卫空间、工业品展示空间、外墙干挂空间及整体卫浴生活馆等灵性空间，引领着行业潮流。

Take shanghai this cosmopolis as the base, integrates global resources, takes the brand as the key point, processes the commercial operation and the promotion, onedear marketing team operation range covers the entire brand operation, from brand promotion, channel operation, overseas market, the government cooperation as well as the special channel and so on.

以上海这一国际大都市为基地，整合全球资源，以品牌为重点，进行商业运作和推广，运营范围涵盖从品牌推广、渠道运营、海外市场、政府合作以及特殊渠道等全方位品牌营销。

Shanghai Tang learned this lesson the hard way. The quintessential Chinese luxury brand was launched in 1994 as a custom-tailoring business in Hong Kong. In 1996, the store began to make ready-to-wear fashions -- traditional Chinese styles in brightly colored silks -- to appeal to well-heeled, mostly Western, tourists. But when the company opened a New York boutique in 1997, its array of clothes and knickknacks smacked of costumery and worse, tchotchkes one could buy in Chinatown.

中国著名奢侈品牌"上海滩"就是经过挫折后才体会到了这一点。1994年，服装定制品牌"上海滩"在香港推出。1996年，该品牌开始推出成衣，这些用鲜艳丝绸制作的中国传统服装吸引了富有的游客，主要是西方游客。1997年"上海滩"在纽约开了一家专卖店，不过其服装上使用的小装饰品却过于夸张廉价，甚至在中国城就可以买到。

Regardless of the brand development is the many small brand crosswise expansion many kinds of product longitudinal development, must have the entire enterprise's brand idea penetration.

品牌的发展无论是多个小品牌横向的扩展还是多种产品的纵向发展，都要有整个企业的品牌理念贯穿。

Analyzed history of Chinese brand development and current situation at the same time , point out Chinese brand reason and brand cultural construction that development lag behind comparatively store some mistaken ideas in.

同时分析了中国品牌发展的历史与现状，指出中国品牌发展较为滞后的原因及品牌文化建设中存在的某些误区。

The paper discussed actuality and problems of dairy product s brand communication in China.

品牌传播活动在我国乳品行业快速发展过程中起到了非常重要的作用，特别是一些大型企业在城市轰轰烈烈的品牌传播活动使品牌得到快速的发展。

DECOLOR company's brand condoms are world-class brands, Globalization is also a brand of condoms.

公司旗下安全套品牌DECOLOR属世界一流品牌，也是全球化的安全套品牌。

The objective is to subjugate and discourage the people, because that allows the elite to continue to rule unopposed.

其目的是压制和打击人民的积极性，因为这可以让实权派继续统治不会沦为反对派。

GOD,this is the second time you vanquished me!

天啊，这是第二次你打败了我！