双关语

This paper analyzes puns in advertisements from a pragmatic view.

本文从语用学的角度分析广告中的双关语。

Has a good sense of humor especially puns.

有很好的幽默感，尤其是对双关语的幽默感。

S: Something that really good for English students are puns and play on words.

对英语学习者来说，双关语和文字游戏是很有帮助的。

Therefore, the puns are widely used in everyday conversation, literary works in advertising.

因此，双关语被人们广泛地用于日常会话、文学作品、广告等中。

The principal purpose of this paper is to contribute a richer and more systematic understanding of puns in English and Chinese advertisements.

本文系统地梳理了双关在英语及汉语广告中的应用，包括双关语的分类以及以例证的形式分析双关在英汉广告中的应用与理解。

Most of the advertising Puns can be translated by focusing on translation.

大多数的广告双关语都能通过侧重译法译出。

Puns translatability has been a hot debate in the field of translation.

双关语的可译性一直是翻译界争论的热点。

Step 4. Play language, puns, and other verbal games.

第四步：玩语言游戏、说双关语、玩其他文字游戏。

Puns are based on words that have a double meaning or words that sound alike.

双关语所用的字都有双重的意义，或者发音很接近。

As though the word "water" had called out its domestic cousin she twisted the faucet, sluiced the plates.

仿佛水这个词是个双关语，指的是厨房水管里的水，她拧开水龙头，冲洗着盘子。

With Death guitarist Schuldiner adopting vocal duties, the band made a major impact on the scene.

随着死亡的吉他手Schuldiner接受主唱的职务，乐队在现实中树立了重要的影响。

But he could still end up breakfasting on Swiss-government issue muesli because all six are accused of nicking around 45 million pounds they should have paid to FIFA.

不过他最后仍有可能沦为瑞士政府&议事餐桌&上的一道早餐，因为这所有六个人都被指控把本应支付给国际足联的大约4500万英镑骗了个精光。