修辞的

The research used content analysis to analyze the Chinese print advertising. It chose the print advertising that won the Longyin Awards as the object. The research investigated the variables about the years, pictures, colours, corpus, the rhetoric of pictures, the surrealism of pictures, Chinese characters, the Sinicism of pictures, the rhetoric of text, the types of slogan, the types of text, the types of proviso, spokesman, the usage of media ect. The purpose of this study is to discuss the trend of Chinese print advertising and the change of Chinese creative elements during the past ten years. Furthermore, the research hopes to provide theory guidance for further research and experience for the practitioner in china.

本研究采用内容分析的方法，以《龙吟榜》上榜的华文平面广告为研究对象，通过对这些代表华文平面广告最高水准的作品的年份、创意的载体、色彩、画面主体、画面展现方式、画面修辞表现法、超现实表现法、中国元素的图案表现、汉字表现法、文案修辞手法、标题类型、正文类型、随文、长文案、代言人以及异型媒体应用等相关变量的分析，全面系统地探讨华文平面广告创意十多年来的变化态势，希望为今后的华文平面广告研究提供新的理论指导，并为广告从业者以及关注华文广告发展的人士提供些许借鉴。

Questions in this categorytest how well you select precise and appropriate words and images,maintain the level of style and tone in an essay, manage sentenceelements for rhetorical effectiveness, and avoid ambiguous pronounreferences, wordiness, and redundancy.

修辞类型（16%）通过让考生选择准确的、恰当的词语和比喻，保持文章的语气一致和格式不变，维持句子成分的修辞效果，避免不当的代词使用，词不达意和表述累赘。

The third chapter is that the author makes use of the rhetoric basic theory to analyse Li Bais poems. In this chapter the author summerize the main rhetorical characteristics of his poems on the basis of the former describings and point out the shortcomings and dissufficiences of the ancient people.

第三章是笔者利用修辞学的基本理论来集中分析李白诗歌的文本，在借鉴前代人成果的基础上总结出李白诗歌的主要修辞特色，并指出前人在描述李白诗歌的修辞艺术特色方面的局限和不足。

But only the study of graphological iconicity is far from enough for us to thoroughly study iconicity and its rhetorical function in advertising English.

所以，本文通过广告英语对声音象似性、视觉象似性、数量象似性和对称象似性四个象似性原则及其修辞功能进行了较为全面的研究，从而证明了在广告英语中象似性不仅是与任意性相对的语言的自然属性，更是一种重要的修辞手段，并且具有非常重要的作用。

The third chapter is that the author makes use of the rhetoric basic theory to analyse Li Bai's poems. In this chapter the author summerize the main rhetorical characteristics of his poems on the basis of the former describings and point out the shortcomings and dissufficiences of the ancient people.

第三章是笔者利用修辞学的基本理论来集中分析李白诗歌的文本，在借鉴前代人成果的基础上总结出李白诗歌的主要修辞特色，并指出前人在描述李白诗歌的修辞艺术特色方面的局限和不足。

Chapter 5, from a cognitive point of view and integrating the analytical points covered in the previous chapters, examines the metaphoric nature of intentional humor which serves in a sub-discourse as ideational and/or interpersonal means of rhetoric under the global discourse of public speaking, with case analyses of such humorous metaphors, standard or non-standard, at the word, sentence, and discourse levels as well as at the meta-level, and with the idea of resemblance proximity to classify humorous metaphors into synecdochic, metonymic and metaphorical types.

第五章从认知语义的角度并结合前三章的分析来讨论公众演说者有意幽默的隐喻性，考察标准和非标准幽默隐喻在词汇、句子、话语层面以及在元层面的表现，并结合演说语料的个案分析考察幽默隐喻作为次话语在演说整体话语中所达到的概念修辞和人际修辞效果。基于隐喻的相似度，本章还将幽默隐喻进一步分类为借代性幽默、换喻性幽默，和隐喻性幽默。

Slang: A kind of language occurring chiefly in casual and playful speech, made up typically of short-lived coinages and figures of speech that are deliberately used in place of standard terms for added raciness, humor, irreverence, or other effect.

俚语主要出现在非正式的，游戏性的话语中的一种语言，基俚语主要出现在非正式的，俚语主要出现在非正式的游戏性的话语中的一种语言，本由存在时间很短的派生词和修辞构成，它们被故意地用来取代标准的词语以达到生动，本由存在时间很短的派生词和修辞构成，它们被故意地用来取代标准的词语以达到生动，幽默，幽默，无礼或其它效果 14。

The sixth chapter studies the relationship between MMs and stylistic feature, taking a dynamic perspective to study style, with the second section of this chapter analyzing the usages of MMs in report text and comment text of news style, the third comparing the different usage of three Chinese translations of Uncle Toms Cabin, the fourth analyzing the usage of MMs in three kinds of modern Chinese text , the fifth comparing the usage of MMs in three disciplines academic text and The sixth discussing the interactional rehtorical model, including the establishment of self-identity of speaker/writer, the expectation to reader/hearer, and the intertextuality interaction.

第六章讨论元话语和各语体语篇语体特征的关系，认为从元话语的角度来分析语体是从动态的角度来探讨言语行为和语体类型之间的关系，第二节讨论了报道体和时评体语篇中元话语使用情况，第三节比较了Uncle Tom's Cabin的文言文、古代白话和现代汉语三个译本中元话语标记使用的差异，第四节比较现代汉语三种语体文本中元话语标记使用情况，第五节讨论三个专业的学术论文中元话语标记的使用差异；第六节讨论元话语与语篇的互动修辞，讨论了语篇中表达者自我身份的确立、语篇对接受者的期待和呼吁和语篇的互动模式，说明元话语研究对探讨语篇的修辞互动模式和结构具有重要的意义。

This article sums up12most commonly used figures of speech in English proverbs by analyzing their rhythm,structure and rhetorical method,specifying each in its usage,features and rhetorical effect s.

通过对英语谚语的韵律、结构和修辞方式进行剖析，归纳出英语谚语中常用的12种修辞格，并分别对每一种修辞格的用法、特点及其所产生的修辞效果进行了较为详细的分析。

This article sums up12most commonly used figures of speech in English proverbs by analyzing their rhythm,structure and rhetorical method,specifying each in its usage,features and rhetorical effects.

通过对英语谚语的韵律、结构和修辞方式进行剖析，归纳出英语谚语中常用的12种修辞格，并分别对每一种修辞格的用法、特点及其所产生的修辞效果进行了较为详细的分析。

For a big chunk of credit-card losses; the number of filings (and thus charge-off rates) would be rising again, whether

年美国个人破产法的一个改动使得破产登记急速下降，而后引起了信用卡大规模的亏损。

Eph. 4:23 And that you be renewed in the spirit of your mind

弗四23 而在你们心思的灵里得以更新