保健品

The company take .the advocation nature, the attention health as an idea, take is the Chinese the healthy nutritionist; as own duty, derives the Chinese medicine the medicine food homology the keeping in good health theory, take the national culture as a root, the natural Dabie Mountains green wild plant is the source, the modern high technology and new technology is a platform, produces the traditional medicine and the modern science and technology perfect union natural healthy product;The company main product has the antelope sharp gingko health care tea, the antelope sharp Eucommia tea, antelope sharp Run passes the tea and so on the primarily tea series product; By antelope sharp bee glue soft capsule, lecithin soft capsule, camellia-oil soft capsule and so on primarily soft capsule series product; By the antelope sharp gingko leaf capsule, the antelope sharp gingko foreign ginseng contain the piece, the antelope sharp camellia-oil, the antelope sharp strength liquor and so on the primarily pure natural keeping in good health healthy product and so on more than 40 varieties.

公司以"崇尚自然，关注健康"为理念，以"做中国人的健康营养师"为己任，汲取中医"药食同源"的养生理论，以民族文化为根，天然大别山区绿色野生植物为源，现代高新技术为平台，生产出传统医学和现代科技完美结合的天然保健品。公司主要产品有羚锐银杏保健茶、羚锐杜仲茶、羚锐润通茶等为主的茶系列产品；以羚锐蜂胶软胶囊、卵磷脂软胶囊、山茶油软胶囊等为主的软胶囊系列产品；以羚锐银杏叶胶囊、羚锐银杏洋参含片、羚锐山茶油、羚锐力酒等为主的纯天然养生保健品等40多个品种。

They should also be particularly sensitive if they have existing health issues. For instance, those with heart conditions should be careful about supplements that act as stimulants, which can involve ingredients such as bitter orange and guarana, in addition to caffeine.

患有疾病的人群服用保健品时要尤其注意，比如说，有心脏病的人在服用有兴奋作用的保健品时要当心，因为里头不但有咖啡因成份，还可能含有枳壳和瓜拉那等物质。

Jinri Group, a Hong Kong pharmaceutical enterprise, made a survey on Zhejiang Province that is a key-consuming province of health-caring products. The result indicated that among 30 main products, 80% emphasized on the functions while 16.7% on kinship and the rest are 3.3%. And of 24 brands focusing on functions, many concentrated on functions of anti-fatigue, anti- caducity and blood fattiness adjustment that occupied 26.7%, 23.3% and 20% respectively, thus, obviously, a similarity appeared.

根据香港一家制药企业——金日集团对中国内地消费品重点消费省份浙江省的调查显示，主要的30种保健品品牌中，在传播中强调功效的占80%，强调亲情的占16.7%，其它3.3%。24种强调功效的保健品品牌中，大多将功效集中在缓解疲劳、抗衰老和调节血脂三个方面，分别占所调查品牌数的26.7%、23.3%和20%，出现明显雷同的现象。

Analysis of health products market model and the current marketing of health products marketing.

分析保健品市场的营销模式和目前的保健品的营销。

The ability for nutraceuticals to positively influence cardiovascular risk factors should be recognized as an enormous opportunity to nutraceutical companies.

营养保健品能积极影响心血管风险因素的能力正被认识到，这对于营养保健品公司是巨大的机会。

This thesis, first, expounds related basic theories such as the concept, characteristic, function and regimentation of health products; besides, it analyzes the process of development of health industry in China, and based on that it expatiate the developing trend of Chinese heath product market.

首先，本文阐述了保健品的定义、特点、功能和类别等相关的基本理论，对我国保健品行业的发展历程进行了分析，并在此基础上阐述了我国保健品行业的发展趋势。

The committee advocates the tenet of "Serving Government, Serving the profession and Serving the Consumers" and boosts realization of the core goal of "Insisting Reposal, emphasizing Quality and creating Brand" in the industry of health product.

在遵守我国法律和国家行业政策的前提下，以"为政府服务、为行业服务、为消费者服务"为宗旨；以促进保健品行业"讲诚信、抓质量、创品牌"为核心目标；本着自立和服务的原则，开展保健品质量管理研究、质量评价、质量培训、质量咨询、质量推进、会员交流和服务等业务活动。

Time end goes to 20 centuries at the beginning of 1995, the first high speed that is sanitarian moral course of study develops period.

中国保健品行业初起于20世纪80年代，发展至今，经历了几次大起大落。20世纪80年代末到1995年初，是保健品行业的第一个高速发展时期。

From healthy product advertisement this angle elaborated causes this profession in Chinese consumable market rapid expansion today, is facing the market serious synaeresis actually, the profession stagnation reason.

通过分析保健品广告与保健品行业的关系，以及保健品广告在保健品自身生命周期阶段的不同表现，从保健品广告这个角度阐述导致该行业在中国消费品市场迅速扩大的今天，却面临着市场的严重缩水，行业的停滞的原因。

Then it probes into the problems existing in health product industry and points out that lagging standards, policies and laws, repeating production of low-level products, inundant counterfeit and low-grade products in the market and advertisement fraud, etc.

其次，本文对我国保健品行业中存在的问题进行了深入分析，指出我国保健品行业存在着相关行业标准和政策法规滞后、产品低水平重复现象严重、假冒伪劣保健品泛滥以及广告欺诈现象严重等问题。

But we don't care about Battlegrounds.

但我们并不在乎沙场中的显露。

Ah! don't mention it, the butcher's shop is a horror.

啊！不用提了。提到肉，真是糟透了。