作为媒介的

Profit model is the strategic issue in the media industry. The dual sales is the core of the media industry.There are some defaults in the profit models such as single, linear and low value-added in the converging trend in the media industry.As the impact of convergence in the media industry appear gradually, the value chain of media industry take on network-based, flexible and similar structure.The innovation of profit model in media industry should focus on value-added, value chain transformation and governance of the value chain management.

内容提要：盈利模式问题是媒介产业发展中的一个战略性问题，二次销售模式作为媒介产业的核心模式在媒介融合的进程中逐渐显露出其单一化、线性化和低增值化的缺陷，由于媒介融合的影响，媒介产业价值链出现网络化、柔性化和同构化的发展趋势，媒介产业在此趋势中应通过价值增值、价值链转换和加强价值链治理实现盈利模式的创新。

First of all, from the concept, as a disseminator of the media as a spread on the target audience, what was the attitude?

首先，从观念上来说，作为传播者的媒介对作为传播对象的受众持何种态度？

As a media form of compensatory,mobile library overcomes many of the shortage of traditional media,has caused the changes of information dissemination,information behavior and media form.

作为媒介形态的补偿性，手机图书馆实现了对传统媒介诸多不足的逆转，引发了信息传播、信息行为和媒介形态的变化。

Taletelling" is a typical form of oral communication,"acting", a comprehensive one and one of the perfect forms for human communication, and the "partly-versed novel , another form of the communication, as a middle style between the novel and drama; of course, the entrance of verses into the novel is not meant merely to stand close by the orthodox.

中国古代白话小说戏曲传播，虽然是发生在以文字为主要传播媒介的时代，却由于接受者的待殊性，语言一直是与文字同样重要的传播媒介。"说话"是口语传播最纯粹最典型的表现形式；"表演"是一种综合性的传播方式，也是人类传播活动中最完美的表现形式之一；"词话"是介于小说与戏曲之间的文体，却同时又作为小说戏曲的传播方式存在。

Wang Guangle's continuing Terrazzo series is definitely an even better fit for this theme, and recently it has been shifting towards extreme change. His recent works are no longer painted depictions of terrazzo but slabs of "terrazzo" made out of paint. It is no longer a painting, and it no longer has paint as a medium; instead, there is just the thing.

王光乐一贯的"水磨石"无疑更是属于这个主题，并且正在朝着一个极端变化，他近期的作品不再是对水磨石的描绘，而是一面用颜料制成的"水磨石"，不再有绘画，也不再有作为媒介的颜料，而只有物。

With this capability came a new, previously undreamed of possibility: the possibility of using the computer as a medium for emotional communication art.

于是，一种前所未有的可能变成可能——用电脑作为艺术的一种媒介与人进行情感交流，而电脑游戏就是这种媒介的最佳载体。

Being the fourth media after the former of newspaper, radio and television,internet brings more far reaching shocks to the traditional communicational theories. The research on communicational function of networking media,as a part of the research on communication,is concurring with such changes.

因特网作为继报纸、广播、电视之后的第四媒体，对传统的传播理论带来了较大冲击，而传播媒介的传播功能研究作为传播学研究的一部分，也在互联网络的影响下发生变化。

However, since fibres from these areas are projected forward into the cerebral cortex where the primary transmitter is acet ylcholine, attention has focussed on the management of this mediator in the searc h for appropriate therapeutic agents.

一些尝试关注和集中于其他的一些媒介的功能，比如作为中脑部媒介的5-hydroxytryptami ne，但是因为这些区域中的神经纤维投射向乙酰胆碱在其中起主要作用的神经皮层，关注焦点就转向寻找具有适当疗效物质来治疗和控制该类媒介。

It is true that it was employed in commerce as a medium of exchange; but it could be used in this way solely because it was a claim to something that really was money, i.e., to the common medium of exchange; for although neither the Reichsbank nor the Reich nor its separate constituent Kingdoms and Duchies nor anybody else was obliged to cash them, the Reichsbank, acting on behalf of the government, always took pains to ensure that no more thalers were in circulation than were demanded by the public.

确实，它在商业中被使用作为一种交换媒介；但它被使用，仅仅因为它是一种针对真正是货币的某种事物——即通用交换媒介——的债券；既非帝国银行，也不是商国、各联邦王国、公爵领地或任何人被强迫去兑现它们，帝国银行作为政府的代理，竭尽全力确保流通的&元&不超过人民的需求。

The article discussed the relationship between images and media; it was not mainly aiming at the media as images that entangling media themselves as formats, but at clarifying and hackling the images as media based on their values.

讨论图像与媒介的关系，主要针对的不应是作为图像的媒介，即对于媒介形式本身的纠缠，而应是关于作为媒介的图像这一价值层面上的澄清和梳理。

On the other hand, the more important thing is because the urban housing is a kind of heterogeneity products.

另一方面，更重要的是由于城市住房是一种异质性产品。

Climate histogram is the fall that collects place measure calm value, cent serves as cross axle for a few equal interval, the area that the frequency that the value appears according to place is accumulated and becomes will be determined inside each interval, discharge the graph that rise with post, also be called histogram.

气候直方图是将所收集的降水量测定值，分为几个相等的区间作为横轴，并将各区间内所测定值依所出现的次数累积而成的面积，用柱子排起来的图形，也叫做柱状图。