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This paper consists of three main parts: Part one is the core concepts of strategic finance management introduced from the duple structure of balance sheet.

通过分析中国民营企业的概念和发展,民营企业财务管理的现状,结合战略财务管理的理论,对民营企业,特别是成长型民营企业战略财务管理的特点进行了论述。

While the traditional,years-old distribution pattern featuring for a large number of small-sized enterprises, low efficiency,irregulation and alike has not only limit development of pharmaceutical manufacturers and also that of logistics related,and is negative in terms of taking part in international competition and resisting foreign capitals,and also acounts for long-term high price of medicines,which makes medicare a great burden for common people.

但是长期以来形成的传统的药品分销模式表现出企业数量多、规模小、效益低、秩序乱的特点,不但制约了制药企业和医药流通企业的发展,不利于我国医药企业面对外资的冲击和参与国际竞争,也使药品价格长期居高不下,不利于消费者的医疗保健。

Then it retraces and appraises the development of capital structure theory, and indicates that considering the effects of bankruptcy cost, agency cost and nonsymmetrical information, in order to achieve the maximization of market value, the reasonable financing sequence is: raising money inside enterprise, borrow money from outside, transferable bonds and stock.

然后,通过对资本结构理论发展的回顾和评价,并指出围绕企业市场价值最大化的目标,考虑到破产成本、代理成本以及信息不对称对企业资本结构的影响,企业合理的技术融资顺序应该是:内源融资、举债、可转换债券和股票,但企业最高融资境界却是以制度、并购、控股以及品牌输出、合资合作为内容的融资行为。

And why the financial tsunami furniture enterprises of Guangdong such a tremendous impact, root causes, the foundry dependent overseas brand is the drawbacks of the largest such enterprises in this kind of "superiority" against the background of the market, except as federal, red apples, dynasty and a small number of first-class enterprises to maintain a clear development strategy, the overwhelming majority of the owners of a strong sense of satisfaction, enterprise weak, and many companies willing to do for others is only "awake" so that process Zhejiang School of Gary Coull, who ho Lee so that the whole camp Kawasaki friend who Shuanghu, or impressive, or quietly deep secret agents, outflanking the Guangdong faction of the majority of the non-market-oriented camp, resulting in Guangdong Furniture today the so-called "overseas markets are also fast and slow overseas markets also "dual-Ren situation.

而为何金融海啸对广东家具企业造成如此巨大的冲击,究其缘由,依附海外品牌的代工是此类企业最大的弊端,在这种&优越&的市场背景下,除了像联邦、红苹果、皇朝等少数一流企业保持着清醒的发展战略外,绝大多数老板们满足感强了,进取心弱了,不少企业甘于只为他人做&嫁衣裳&,让浙派的顾家工艺、利豪们,让川派的全友、双虎们等,或有声有色地、或悄悄地深耕细作,包抄了粤派所不注重的广大市场阵营,造成了今天粤派家具的所谓&快也海外市场,慢也海外市场&的双仞局面。

The first part and the second part describe the different phases of automobile industry and the evovlement of service pattern of automobile service trade corporations at home and abroad, respectively;Furthermore,we ananalyzed the service patterns in different phases,summarizing the rule and preparatorily forecasting the trend of automobile service trade. The third part mainly illustrates the development of Henan Epoch Motor.

第三部分主要阐述了河南新纪元汽车销售服务公司的发展历程,根据企业生命周期理论判断新纪元公司正处于快速成长期;通过对新纪元公司宏观环境、微观竞争态势和企业自身的详细分析,明晰了企业现在所处的位置,进而提出了该企业成长期面临的问题。

After the data are accumulated by a long period, they inevitably contain some valuable nformation and knowledge that refect the rules and patterns in the enterprise production and management. These data ccumulated year by year are the assets of an enterprise. It is very important to exploit the data and mine out those valuable information and rules to form the "Know-how" of an enterprise.

这些成年累月堆积如山的数据形成了一个企业的巨大宝藏,如何对其进行有针对性地开发,挖掘出有价值的信息和规律,形成企业的 know-how ,指导企业的技术决策和经营决策,对于企业的发展,将发挥举足轻重的作用。

We will carry out management with nameplate and lead company to long-standing innocuous development. To reach higher level with sciential modern enterprose visualization strategy.

对此,公司实施以品牌化建设为核心的经营思路,以品牌带动企业长期良性的发展,导入科学的现代企业形象战略,努力塑造现代化,一流产品的企业形象,在更高层次上体现企业的追求。

The enterprise has to be continually challenged by globalization through integrated information, strategic thinking, future planning, and new business plans, to integrate all the above resources internally and externally.In addition, the enterprise needs to refresh workable resources, technology, product and strategy and continually make changes with re-modeling, re-engineering, and creativity to promote the competitive strength and operation excellence so as to synergize information flow, material flow, cash flow and business process flow.

企业要经得起全球化的挑战,必须以各类取得的资讯做客观的分析、策略性的思考,来规划及发展出具前瞻性、适切性的企业经营新模式,而其重点即为将企业内、外部资源作有效的整合,在技术、产品与策略上推陈出新,因时因地的调整经营策略,进而转型、再造、创新,以提升企业之竞争力及傲人的营运绩效,以促成傲人的资讯流、物流、金流与商流的整合。

The implementing process of TI in EMS is partitioned into two periods including product conception development and product technology development. The model of product conception development is built which is composed of demands identifying, technological modules identifying and conception appraisement. In the period of product technology development, the identification model of knowledge on new product is constructed at first. Enterprises should beware of selection and integration of the relative domain-specific knowledge, and do product innovation continuously by product platform approach based on the integration of outer technology resource efficiently. The view is put forward that Chinese EMI enterprises should do TI with self-innovation, and only by this way could enterprises build undependent technological capability and keeping product innovation continuously.

针对复杂产品概念设计过程建立由需求识别、技术模块明晰和评价反馈二部分组成的产品概念设计模型,认为成功的产品概念设计是经过以上流程所最终确定的;产品技术开发阶段,首先建立了新产品技术知识的识别模型;企业在产品技术开发过程中应该注意领域知识的选择与集成,在有效利用外部技术源的基础上,实现基于产品平台的产品创新;以大连机车车辆厂、哈尔滨电机厂等我国知名装备制造业企业为例,提出我国装备制造业企业在应用技术集成方法过程中,应该注重将技术集成与自主创新近性有机结合,以期有效突破企业产品技术发展过程中的瓶颈,实现产品技术的持续创新。

Starting from its significance for developing enterprises, society, and economy, this thesis studies the actualization of enterprises intangible assets. Problems in the actualization of national enterprises are expounded clearly and the causes barricading the actualization of intangible assets anatomized as well. On this basis, the writer proposes the approaches and countermeasures to our national intangible assets actualization as follows.

本文以企业无形资产价值实现为研究对象,从无形资产价值实现对我国企业和社会经济发展的重要意义入手,阐述了我国企业无形资产价值实现中存在的问题,剖析了影响我国企业无形资产价值难以实现的原因。

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