以指导的方式

The research used content analysis to analyze the Chinese print advertising. It chose the print advertising that won the Longyin Awards as the object. The research investigated the variables about the years, pictures, colours, corpus, the rhetoric of pictures, the surrealism of pictures, Chinese characters, the Sinicism of pictures, the rhetoric of text, the types of slogan, the types of text, the types of proviso, spokesman, the usage of media ect. The purpose of this study is to discuss the trend of Chinese print advertising and the change of Chinese creative elements during the past ten years. Furthermore, the research hopes to provide theory guidance for further research and experience for the practitioner in china.

本研究采用内容分析的方法，以《龙吟榜》上榜的华文平面广告为研究对象，通过对这些代表华文平面广告最高水准的作品的年份、创意的载体、色彩、画面主体、画面展现方式、画面修辞表现法、超现实表现法、中国元素的图案表现、汉字表现法、文案修辞手法、标题类型、正文类型、随文、长文案、代言人以及异型媒体应用等相关变量的分析，全面系统地探讨华文平面广告创意十多年来的变化态势，希望为今后的华文平面广告研究提供新的理论指导，并为广告从业者以及关注华文广告发展的人士提供些许借鉴。

With a clear understanding of theory and large numbers of facts, this article analysis the following problems by the view and method called materialist dialectics. First, the concept of information ethics is established when the moment people's life style begins to change in Information Age, with understanding of both the basic principle of moral life and moral problems existing in our society and have knowledge scope range from social practice to abstract theory. Second, the essence and forming rules of information ethics is revealed with the help of studying some basic questions and debating some characteristics from the philosophy point of view. Third, the further analysis of the system formula and social function is founded on debating the theory, which forms the system from the ethics point of view.

本文在梳理理论文献和掌握大量实证材料的基础上，以唯物辩证法的观点和方法为指导，对以下问题进行了分析和讨论：一、从信息时代人们生存方式的变迁入手，明确社会道德生活的基本要求，在认清信息社会存在的道德问题的基础上，从社会实践到理论抽象，确立了信息伦理观念；二、从哲学的角度出发，研究信息伦理生成的基本理论问题，在厘定相关概念的基础上，讨论了信息伦理的特点，揭示了信息伦理的本质及其生成规律；三、从伦理学的角度出发，在讨论构建信息伦理体系的理论依据的基础上，进一步分析了信息伦理的体系结构和社会功能；四、从社会实践的角度出发，研究信息伦理在信息传播过程中的应用问题，从理论回到实践，提出了较为系统的信息伦理原则和信息道德规范。

The author believe that our Party must has hers theory and reality basement to bing forward the geal of Constructing Socialist harmonious society.

笔者认为党提出&构建社会主义和谐社会&的目标是有其理论和现实基础的，这个目标的提出，对建设有中国特色的社会主义具有重大的政治、经济和理论意义；笔者以为，构建社会主义和谐社会是一个长期的历史过程，提出了全面提高党的执政能力，以科学发展观为指导，构建社会主义和谐社会的措施；坚持以人为本，提高党激发社会创造活力的本领；坚持从有利于全面发展的角度加强社会建设，提高党管理社会事务的本领；坚持从有利于协调发展的角度，提高党协调利益关系、促进社会公平和正义，实现社会安定团结的本领；加快推进经济结构调整和增长方式转变，不断提高驾驭社会主义市场经济的能力；坚持从有利于可持续发展的角度来加强党的执政能力建设，实现人与自然的和谐发展。

According to the clear water experiment, aeration performance of the new equipment is good with high total oxygen transfer coefficient and oxygen utilization ratio.

曝气设备的动力效率在叶轮转速为120rpm～150rpm时取得最大值，此时氧利用率和充氧能力也具有较高值。

The environmental stability of that world - including its crushing pressures and icy darkness - means that some of its most famous inhabitants have survived for eons as evolutionary throwbacks, their bodies undergoing little change.

稳定的海底环境─包括能把人压扁的压力和冰冷的黑暗─意谓海底某些最知名的栖居生物已以演化返祖的样态活了万世，形体几无变化。