人格

Application of Western rhetor ic personality LIU Zhen Besides pathos and Logos , Ethos , with which addressers persuade the addressees through establishing exclusive credit and power , which has been early realized by western rhetor .

西方修辞学从一开始就开始注意到除"情"，"理"之外，修辞人格即修辞者通过确立自己相对于受众的独有的信用和权威，对受众进行说服。

Results: 1. Childhood trauma history: the patients with BPD had significantly higher scores of emotional abuse, physical abuse, sex abuse, emotional neglect and physical neglect than the non-personality disorder patients. 2. The parental rearing style: comparing with the Chinese norm, the scores of emotional warmth / comprehension of BPD group were lower; the scores of punishment/rigorousness and rejection /deny of BPD group were higher; The differences were significant. 3. Family environment: comparing with Chinese norm, the scores of intimacy/ affection expression/ independence/ success/ culture/ entertainment/ morality and religion/sense of organization of BPD group were lower; the scores of contradictory were higher.4. Correlation analysis revealed that the childhood trauma history of BPD was correlated with the unhealthy parents' rearing style and family environment. 5. Logistic regression analyses revealed that gender, emotional abuse, physical abuse, emotional neglect are the risk factors for BPD.

结果1、BPD儿童期创伤经历：BPD患者在情感虐待、躯体虐待、性虐待、情感忽视、躯体忽视及总体虐待程度显著高于精神科门诊中非人格障碍患者。2、 BPD父母养育方式：BPD患者的父母养育方式与中国常模相比存在较多显著差异，父亲在情感温暖理解、过度保护方面远低于对照，而在惩罚、严厉，拒绝、否认方面远高于对照；母亲在情感温暖、理解方面远低于对照，而在拒绝、否认，惩罚、严厉方面远高于对照。3、 BPD家庭环境：患者家庭的亲密度、情感表达、独立性、成功性、文化性、娱乐性、道德宗教观、组织性等方面均显著低于中国常模；而矛盾性方面显著高于常模。4、 BPD儿童期创伤与不恰当的父母养育方式和不良的家庭环境显著相关。5、BPD的影响因素：经Logistic回归分析，性别、年龄，情感虐待、躯体虐待、情感忽视是影响BPD患病与否的关键因素。

The Study of consumer's comformity is combined with the Rotter's Locus of Control Scales.

本研究将消费从众行为与人格特质之内控--外控倾向二者结合。

We interviewed some of our friends from Taichung City, using Rotter's Locus of Control Scale(1966) to ask and evaluate their reasons of using e-banking or not. Here is our conclusion : At low contact service encounter, people follow their individual personality to make their decisions. At the same time, the service manager of e-banking may get more business in marketing if they can spend more time and care for those customers who are external perceive behavior.

网路银行是现在银行经营管理的主流项目，如果经营者要了解目前消费者的心理决策与行为，以便在大量的行销规划中，达成高度个人化客制服务的关系行销，必须有效的运用社会学习方法，设法塑造与改善消费者的人格特质，是无形的服务价值传递管理中，我们要运用"环境管理"方法，设法达成消费者使用满意的氛围。

According to the LOCUS OF CONTROL by Julian B. Rotter (mid-1960s), one of the most researched constructs in the field of personality, people who are prototypical internal perceive a reliable contingency between their behaviors and their outcomes.

采用社会学习理论中，学者 Rotter 的"内外控量表"针对一般消费者做街头问卷调查与深度访谈的内容，分析网路银行使用者的满意度，确实是会受到个人内外控人格特质而影响。

In the movie that high intelligence quotient's ROXANE, exchanges own child, displays one kind of human nature and the selfish desire, not only these two works indicate the black not to be worse than in the personality the Caucasian, even has also surpassed the Caucasian in many aspects, from this has crushed the racial discrimination fallacy evil doctrine thoroughly.

在电影中那位高智商的ROXANE，调换自己的孩子，表现出一种人性和私欲，这两部作品表明黑人在人格上不仅不比白人差，甚至在许多方面还超过了白人，由此彻底粉碎了种族歧视的谬论邪说。

Since periods before Qin Dynasty,both Confucianism and Daoism thought highly of the practical ways and process of "way being human",and they respectively treated the "sadhu" in an aesthetical way.

自先秦以来，儒、道两家均非常重视对"成人之道"这一实践方法、途径与过程的探讨，并分别都将"圣人"人格境界化、审美化了。

It is up to you to safeguard your human dignity or lose it.

这由你来决定，是维护你的人格尊严还是失去它。

Sakyamuni won't ask about the color of your skin.

释迦牟尼不会问你的肤色，他会问你的人格特质。

During the process talking and communicating equally with him and his poems we see a sincere, truly-feeled and amiable Tao Yuanming, who is not only an ordinary man but also a broad-minded people. He feels beauty with wisdom, write poems with life experienced and face up to diverse and confused world with sapient attitude to life.

在与其诗文及人格进行平等对话、交流的过程中，我们看见了一个任真自得、真实可感、平易近人的陶渊明，他既是一个有着七情六欲的普通人，又是一个用慧心感受美、用生命的体验写诗、用通达的人生态度和睿智的人生理想面对世事纷纭的达者。

This one mode pays close attention to network credence foundation of the businessman very much.

这一模式非常关注商人的网络信用基础。

Cell morphology of bacterial ghost of Pasteurella multocida was observed by scanning electron microscopy and inactivation ratio was estimated by CFU analysi.

扫描电镜观察多杀性巴氏杆菌细菌幽灵和菌落形成单位评价遗传灭活率。