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The advantages chiefly consist of below respects: The effect time is long ;The effect extent is vast ;The demonstration behavior that the mass media supplied is more infective ; The means of effect is more diversified ;Audience learns more willingly; the mass media affect audience behavior more permeably. The information of the mass media changed quickly, it reflected the specific of the age, and this kind of feature is very helpful for audience to learn new behavior and to adapt the society, which develops fast.

这种优势体现在以下几方面：影响时间长；影响范围广；大众媒介提供的示范行为更具感染性；影响的方式更加多样；受众在大众媒介的影响下，学习更具自觉性；大众媒介影响受众行为的渗透性；大众媒介信息传播速度快，更新频率高，反映时代特色，这对于受众快速地学习新的行为模式以适应飞速发展的社会是十分重要的。

TubeSucker's Media Control Center, with its easy-to-use built-in media player, lets you do everything you would want with all of your media files in one easy-to-use seemless system.

tubesucker媒体的控制中心，其易於使用的内建媒体播放器，让你一切你想用你的所有媒体文件一易用seemless制度。

According to previously announced programme, Japan Dentsu will integrate China Power Group's three companies in the Internet advertising, online media and business services, namely the Beijing Dentsu Advertising Co., Ltd., Beijing Orient Advertising Co., Ltd., the Shanghai East camp Advertising Co., Ltd. At the same time, Focus Media will also include integration (Allyes - All Yes, Kesi WorldCom, the miracle of creation, Ka Wah's constant, constant - Guangzhou, Shanghai stockwork), its six ad Companies, and interactive network field survey company resources, both owned by sharing technology, databases, business, and so on the strengths and improve the efficiency of use of media resources, provide better customer System Solutions.

据此前公布的计划，日本电通将整合中国电通集团旗下三家公司的互联网广告、网络媒体业务和服务，它们分别是北京电通广告有限公司、北京东方日海广告有限公司、上海东派广告有限公司；同时，分众传媒也将整合包括(好耶-All Yes、科思世通，创世奇迹，嘉华恒讯，广州恒讯，上海网脉)在内的旗下6家广告公司，以及互动网络领域调查公司资源，通过共享双方拥有的技术、数据库、业务能力等方面的优势，提高媒体资源利用效率，为客户提供更好的系统解决方案。

The strategy target of BAMC: By building two network platforms of the terrestrial digital video broadcasting and cable TV network, BAMC aims at forming two business integration on content and services and will become a first class business operator concentrating on networks and platform in the subdivisional market. The final target is to build a large media industrial group with powerful media business, trans-regional development, internationalization and possession of many domestic famous media brands.

北广传媒集团的战略定位：通过搭建地面数字播出与有线网络传输两个网络运营平台、形成内容集成与服务集成两项核心业务集成，成为专注于细分市场上一流的网络和平台运营商，并迅速发展为一个媒体主业形态突出、产业链条完整、跨地域拓展、国际化程度较高、汇聚一批国内知名媒体品牌的大型媒体产业集团。

The focus is on the roles of mass communication, which is the theoretical basis for the research.To construct a harmonic communicative environment, the first order of business is to analyze "unharmonic" factors in our countries mass communication. This research attempts to identify gains and losses of harmonic communicative environment through the analyses and observations of mass media activities, especially the study of five much-disputed phenomena as: media commercialization, infortainment,hidden interview, abuse of media power, the embodiment of humanism.

建构和谐的传播环境，首先要对我国大众传播中的&不和谐&因素进行分析，本研究通过对大众传播媒体的传播活动进行了大量观察和分析，针对现在存在争议颇多的媒介商业化倾向、娱乐化现象、隐性采访手段、媒体职能的越位、媒体人文精神的体现五大现象进行了深入的探究，试图从这些实践中的争议点中寻找和谐传播环境的经验与教训。

In chapter 2, we focus on derivation of the tortuosity models for flow of Newtonian incompressible fluid in two- and three-dimensional porous media with spherical, cubic and plate-like particles by applying the geometrical method. We first present the ideal geometrical models of porous media to show the ideal and representative streamlines based on the assumption that some particles in porous media are unrestrictedly overlapped and hence of different configurations, then the average tortuosity is derived by geometrically and weightedly averaging these representative flow paths.

第二部分采用几何分析法研究了二维和三维情况下的球形颗粒、立方体颗粒和板状颗粒多孔介质中流体流线的迂曲度，首先给出多孔介质的理想几何模型，通过分别考虑固体颗粒重叠时、不重叠时以及粒子的不同排列等情形时的流体流线，然后对这些理想代表性流线的迂曲度取几何平均和加权平均，最后推导出流体流过多孔介质的迂曲度解析表达式。

On managing . For remedy these insufficient , through an analysis of media's case of strong fragrance full of trees this text, find out especially the question in media's management of most enterprises crisis of China at present: Such as lack positive effective executable guideline , grasp with media and the public going on effective waying that linking up, crisis administrator adaptibility to response getting weak appear, draw some can used in or deserve the way which we draw lessons from .

为了弥补这些不足，本文通过对森馨媒体应对案例的分析，找出了当前特别是在中国的大多数企业危机媒体管理方面的问题：如缺少积极有效的可执行的指导原则，没有掌握与传媒和公众进行沟通的有效办法，危机出现时管理者应对能力弱等，从而引出一些可以用于或是值得我们借鉴的方式。

It is the monopoly and monolog of the mass media and the bewilderment of the media information that cause the Silent Majority, which is the tactics of the weak side used to resist the monolog of the media and information overflow.

鲍德里亚认为当代大众传媒是促成后现代社会形成的一种重要力量，正是大众传媒的极权和独自与媒介信息的&迷狂&造成了大众&沉默的多数&，而大众的沉默体现的是一种&弱者的战术&，他们用这种迂回的战术来抵抗媒介的独白和信息的泛滥。

The analysis points out, the ability that make and particular star resource advantage invite the medium of major of phoenix new media the careless root with other still immature mate makes video trade inferior by comparison, and the user group with giant PPLive sheds media technology to also invite too inferior to bear comparison of other new media with what precede, such combination will make competitor faces greater pressure.

有分析指出，凤凰新媒体专业的媒体制作能力和独有的明星资源优势让视频行业其他对手尚不成熟的草根制造相形见绌，而PPLive庞大的用户群体和领先的流媒体技术也让其他新媒体望尘莫及，这样的联合将使竞争者面临更大的压力。

Although people realized the win-win relations between the media and sports for a long time ago, it's just within a few years that the media has begun to marketing themselves consciously in virtue of sports. And a fact we have to know that sports and the media are both transforming from pure institution to industry, so co-operation between the two will not go with a swing.

媒体和体育共生双赢的关系虽然很早以来就成为人们的共识，但媒体有意识地利用体育来推广自身的经营行为、甚至作为发展的突破口却是近些年的事，还要看到，体育和媒体一样，也在从原来的典型事业单位性质向产业化方向发展，双方的携手注定充满了磕磕绊绊。

But this is impossible, as long as it is engaging in a market economy, there are risks in any operation.

但是，这是不可能的，只要是搞市场经济，是有风险的任何行动。

We're on the same wavelength.

我们是同道中人。