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From the spread of brand design and brand advertizement, to the uniqueness of the brand symbol, and the importance of design in brand, I understand the relations between brand advertisement and design, analyze different components of brands; combining practical and the theoretical using narration and design.

我从什么是标志设计和品牌传播开始，对标志的形态特征，标志设计在企业品牌传播中的重要性；了解品牌传播与标志设计的关系、分析品牌标志的种类等方面；用理论结合实际的方法对具体的标志设计进行阐述和设计。

Take a look at the letter I in the title of this magazine and you will notice that it is really a stylized version of the symbol of the physician the staff of Aesculapius.

仔细看看本期杂志标题中的字母"I"，你会发现这其实是医师的象征符号——医神伊斯蔻雷皮亚斯手杖的程式化版本。

In his opinion: freedom in modern society is a kind of inter-control relationship between human and objects, that is an illusion of freedom; personality is the outcome of the batch production of consumer system; it is a kind of self-shoot, a shadowy self-comfort and satisfaction; the aesthetic distance formed the lonely state of modern human, this makes favor and identity be important motivity of consumption; nature here has been changed to naturety, it is a consumable symbol opposes to real nature; art and artworks gradually turns into sign; as the container and carrier of spirit, body has been changed to a separate object, a kind of capital that needs to be managed and operated; the inimitably expansion of image in mass media make human immerse in the aspiration of itself, which makes human fowardly go into the matrix of consumption.Abundant objects and information are accumulated in supermarkets and mass media, which give people an image of rich. At the same time, commodity appears in series to rise people's desire. The difference between kinds of commodity has gradually been erased, replacing the utility as object.

他认为：当代的自由实际上是人与物的相互操控关系，是人的自由幻觉；个性是消费系统中批量生产的产物，是一种自恋性的投射，一种虚幻的自我安慰和满足；审美距离则造成了当代人的孤独，这使得关切和身份认同成为消费的重要动力；自然已经变成自然性，成为对立于真正自然的可消费的文化符号；文艺复兴以来的艺术和艺术品逐渐由模仿转为表现再转为符号。

This process causes the decentralization of home and diminishes affectivity among the families. Different of mobile phone, telephone is a symbol of home.

但家用电话在行动电话风潮，及追求速度的历程中，其对於家而言，除了是对外沟通工具之外，更是家的象徵。

Egyptians were buried with an ankh, so that they could continue to live in the 'afterworld'. The symbol was also found along the sides of the Nile, which gave life to the people.

死去的埃及人都要有个十字章一起陪葬，意味着他们可以在下面的世界继续生活着。

For the best part of 20 years, Alan Greenspan has been a symbol of the stupidity of ageism.

星期四公布的失业率已接近四年来的最低水平。

The agelong use of resources and favorable environment is the important symbol of sustainable development.

资源的永续利用和良好的生态环境是可持续发展的重要标志。

A young woman, Neda Agha Soltan, became a symbol of the protests after her dying moments were posted on the internet.

但是当官方分裂之后，看起来这样的示威声势小了很多，而这样的示威造成了20个人的死亡。

Located in Agra, white marble is used in the creation of this symbol of love and is considered to be the pinnacle of the famous Mughal architecture.

泰姬陵位于印度北部的阿格拉，选择白色的大理石建造是爱的象征。这座建筑被公认为蒙兀儿时期水平的最高峰。

The Akkadian vegetation-god, counterpart of the Sumerian Damuzi and the symbol of death and rebirth in nature.

阿卡德人的农神，类似闪族人的牧神Damuzi ，象征自然的死亡

The split between the two groups can hardly be papered over.

这两个团体间的分歧难以掩饰。

This approach not only encourages a greater number of responses, but minimizes the likelihood of stale groupthink.

这种做法不仅鼓励了更多的反应，而且减少跟风的可能性。